Selena Vidya's Email

Selena is a digital marketing professional, consultant, producer and speaker living in Los Angeles. -Professional Speaker and Panelist: TechWeek LA 2015, Authority Intensive, Pubcon (multiple times) BlueGlassX, ROI2013, BlueGlass LA. -Guest Lecture: Carnegie Mellon MEIM -Contributor To: ISOOSI, Search Engine Land, Moz, Search Engine Journal and Copyblogger. -Past Clients: Fortune 500, financial institutions, mobile apps, entertainment, retail and e-commerce, including Disney, Harper Collins, Adecco, Dicks Sporting Goods, Slashdot, TicketCity, UGG and HSN. -Entertainment Campaigns: I Am Number Four, Game of Thrones, Unicorn City, Anthony Bourdain: Medium Raw. -Non-Profits Selena belongs to/volunteers with: I Am That Girl (current), New Hope For Kids (past), Freedom Ride (past).

Partner / President @ Orthris is a digital marketing consultancy that holds strategic partnerships focused on online visibility, audience development and user acquisition for mobile app startups. We believe in empowering your internal team and looking beyond the obvious "app store optimization" process for long-term growth. We also advise and invest in select startups. We don't typically take on small hourly consulting engagements without a retainer, but I'm available on Clarity.FM to personally take them. Feel free to book me here: https://clarity.fm/selenavidya From June 2014 to Present (1 year 7 months) Greater Los Angeles AreaOwner @ Selena Vidya - I'm an actress, writer and producer available for collaborations. Contact: selenavidyamedia@gmail.com From January 2013 to Present (3 years) Director of Strategy @ PRIMARY ROLE: Created organic strategies to meet the goals of our clients and manage internal strategy workflow and teams. CUSTOM STRATEGY DEVELOPMENT: Multi-faceted depending on weaknesses, opportunities and strengths discovered in the audit phase. CONTENT: Audits & Strategy. Ideation. Amplification. OUTREACH: Training. Data-driven research and targets for in-house execution. Execution consulting and management. Personal execution as needed. SOCIAL MEDIA: Audits. Strategy development for appropriate networks. Training. BLOG STRATEGY: Audits. Development. Ideation. Training. CLIENT REPORTING: Custom reporting on multiple cycles. SEO AUDITS: Keyword research, organic visibility, competitive research & backlinks review, architecture/technical, analytics. CONSULTING: General. Penalty/Filtering. INTERNAL WORKFLOW: Created workflow and processes for strategy, reporting, and on-boarding of clients. From May 2013 to June 2014 (1 year 2 months) los angeles, caDirector of Strategy @ PRIMARY ROLE: Build and manage a 7+ hybrid business development, reporting, SEO and strategy development team. I reported directly to the President, and the VP of Business Development. Maintain an 80%+ renewal rate. CUSTOM STRATEGY DEVELOPMENT: Created strategic blueprints for execution to drive traffic for websites, publications, or mobile/web apps. This included blog strategy, social strategy, content strategy & marketing and outreach. INTERNAL STRATEGIC CONSULTANT AND TRAINER: For internal teams, specifically outreach and editorial. COMPANY GROWTH: Interviewed, hired and trained new members/contractors/vendors. AUDIT ROADMAPS: On-site & off-site. SEO audits included architecture/technical, competitive backlink review, keyword research, organic visibility & analytics. CONSULTING: Individually responsible for ~90% of client consulting, trained team for participation in other ~10%, including severe post-penalty consulting and reconsideration projects. HIGH-LEVEL ACCOUNT MANAGEMENT: Worked with Jr. and Senior account managers to facilitate their full understanding of strategic goals & planned project execution. REPORTING: Delivered custom reports to clients containing metrics and analysis that was custom to their campaigns. Worked with Client Services to QA and manage delivery of reports. BUSINESS DEVELOPMENT: Vetted leads, created proposals and SOWS. Refined current proposals and SOW language with executive team. RESEARCH TOOLS: Participating in the testing and speccing of proprietary internal tools for custom reporting and tracking. Vetted third party tool sets for inclusion to the BlueGlass workflow. INTERNAL TRAINING: Trained multiple employees for industry tools and platforms, including Majestic SEO, Open Site Explorer, Raven Tools, AnalyticsSEO, Authority Labs, Google Analytics, etc. From February 2010 to March 2013 (3 years 2 months) Greater Los Angeles AreaSenior Search Strategist @ From February 2011 to October 2011 (9 months) Director of Social Media Outreach @ PRIMARILY ROLE: Built team from scratch. Responsible for all content marketing, social media and outreach for client campaigns. From February 2010 to February 2011 (1 year 1 month) Tampa/St. Petersburg, Florida AreaFounder / Owner @ Formerly Esvienne. Not taking on projects at the moment. Boutique creative online marketing shop focused on helping SMBs and non-profits on their missions. We like working with lean and nimble brands, not brands with layers of red tape. -Strategic online marketing consultant and trainer for SMBs, personal brands and publishers. -Website creation for small, local businesses. -Pro bono training and consulting for non-profits. -Logo creation and website/social creative branding. -Integrated online & offline promotional campaigns/social activation. -Event Marketing -Social Strategy -Content Strategy From 2007 to March 2010 (3 years) Co-Founder @ Co-founder of online (now turned successful brick & mortar) body jewelry & tattoo supply wholesaler & retailer. Being a 3 person company, I essentially filled all roles from operations, to finance, to working directly with domestic and international vendors, creating partnerships, customer acquisition, lining up events and conventions, website creation and maintenance, etc. From 2004 to 2006 (2 years)

Selena Vidya is skilled in: Social Media Marketing, Social Media Outreach, Online Marketing, Marketing Strategy, Organic Search, Blogger Outreach, Blogger, SEO, Digital Marketing, SEM, Site Migration, Event Based Marketing, Content Strategy, Social Media, Copywriting