Joseph is a proven authority on integrated marketing, social media and reputation management. He’s facilitated digital transformations at top brands in auto, retail, eCommerce and sports/entertainment industries. As a creative strategist and technologist, he has delivered several industry-first social media programs and digital innovations. In addition to critical branding roles, Joe served as lead c-suite counsel on prominent crisis cases from mergers to activist issues and product recalls. Highlights Seven years of c-suite engagement, marketing and digital strategy Established three departments in six years at major brands Top 40 Under 40 Brand Innovator Decade of reputation management Seven years of eCommerce at top e-tailers Lead social/content strategist for chevy.com, norton.com, menswearhouse.com Shifted social performance from last to first in six months at three multi-billion-dollar brands Creator of #TixWish, a 2014 top social media campaign with over 1 million entries in 30 days Brand History: General Motors, Lexus, Chevy, Smirnoff, Norton, lululemon, Men's Wearhouse, StubHub Partner History: Apple, Salesforce, David's Bridal, Esquire, Wendy's, Snoop Dogg, Alicia Keys Issue Mgmt.: United Auto Workers (UAW), Toyota brake crisis, PETA, Occupy Wall Street, Intel McAfee merger, George Zimmer transition, executive scandals and product malfunctions Specialties: Digital Strategy, Marketing Strategy, Management, Program Management, Social Media Strategist, Content Strategy, Branding, E-Commerce, Integrated Marketing, Crisis Communications, Organizational Change, Public Relations, Analytics, Media Marketing Campaigns, Social Media Best Practices, Bloggers, Paid Media, Influencers, Media Planning, Social Listening, Social Media Platforms, Social Channels, Global Social Business

Executive Director, Social Media @ First social media executive at nation’s #1 home fitness company & a top MLM business Responsible for social business portfolio: advertising, branding, support, intelligence Strategic planning and budgeting, social marketing strategy, performance measurement, original content programs, agency relationship Established enterprise social plan in first 45 days; increased investment in social department, designed and implemented new social tech suite From January 2015 to Present (1 year) Greater Los Angeles AreaFounder @ JoeSocial.com is the no-nonsense destination for thought leadership, best practices and commentary on everything social media, integrated marketing and management. Top talent from agencies, brands and vendors challenge the status quo and deliver fresh perspectives on this nascent, chaotic social industry. Popular series include Letters to the CEO, Posers Who Prosper & Social Media S.O.S. Consulting Services Leverage a decade of experience from the world’s best brands, agencies and professionals to enhance your marketing, ecommerce and communication initiatives. Whether an individual or corporation, effective strategies and execution have never been more critical than in today’s fast paced digital, consumer-driven business environment. Social media campaign planning and enterprise architecture Social technology consultation and suite development Content marketing and social advertising strategy Public relations and integrated marketing planning Brand design and strategy; strategic messaging Reputation management Social media training From January 2014 to Present (2 years) San Francisco Bay AreaDirector of Social Media @ From August 2013 to January 2015 (1 year 6 months) Director of New Media @ From 2011 to 2013 (2 years) Global Social Media Manager @ From April 2010 to July 2011 (1 year 4 months) Strategic Engagement Manager @ From November 2009 to April 2010 (6 months) Key Leader & Social Media Strategist @ From July 2009 to November 2009 (5 months) Communications Specialist @ From October 2007 to May 2009 (1 year 8 months) Strategic Public Relations Fellowship Winner @ From May 2007 to October 2007 (6 months) Athletics Marketing Dept. Student Liaison @ From February 2003 to February 2006 (3 years 1 month)

Master of Arts (M.A.) @ University of Southern California From 2006 to 2008 BBA @ Hofstra UniversityBA @ Hofstra University From 2001 to 2005 Joseph Nolan is skilled in: Digital Strategy, Social Media Marketing, Digital Marketing, Integrated Marketing, Social Media, Social Media Measurement, Online Advertising, Public Relations, E-commerce, Brand Development, Issue Management, Online Marketing, Marketing, Facebook, Strategic Planning