Sam Cooper

Vice President, Games at Zynga | Santa Monica, California, United States

About Sam Cooper

Sam Cooper is a dynamic force in the gaming industry, currently serving as Vice President of Games at Zynga, where he leverages over 15 years of diverse experience to drive innovative game development and strategic business growth. In his role, Sam is not only a studio leader but also a visionary who fosters a culture of creativity and collaboration among his teams. His expertise in product marketing and management has been instrumental in launching successful titles that resonate with players worldwide.

At Zynga, Sam spearheads key projects that focus on enhancing player engagement and monetization strategies, utilizing data-driven insights to refine game mechanics and marketing communications. His strategic approach to product management ensures that each game not only meets market demands but also exceeds player expectations, creating memorable gaming experiences. Under his leadership, Zynga has seen significant growth in its portfolio, with successful launches that have captured the attention of both casual and hardcore gamers alike.

Sam's background in consumer packaged goods at Sara Lee has equipped him with a unique perspective on brand management and consumer behavior, which he seamlessly integrates into the gaming landscape. His ability to navigate the complexities of the gaming market, combined with his passion for innovation, positions him as a key player in shaping the future of interactive entertainment. As a leader, Sam is committed to mentoring emerging talent within the industry, fostering a new generation of creative thinkers who will continue to push the boundaries of gaming.

Sam Cooper Work