* Actionable marketing leader with a 20 year track-record defining and executing corporate/product strategy for the enterprise software market * Drastically increased market valuation for early-stage and public software companies by immersing myself with customers, industry analysts, media outlets, strategic partners and product roadmaps * Recognized for developing succinct messaging and driving creative lead generation programs to exceed revenue targets and weighted pipeline objectives * Built, motivated and empowered high-performing worldwide teams while creating new market categories and region expansions Specialties Emerging and disruptive technologies, software development lifecycle management, closed-loop sales and marketing process, press/analyst relations, marketing automation, social media strategies, go-to-market (GTM) planning, competitive analysis, market research and sizing, mergers/acquisitions, partnership and channel strategy, advanced presentation skills and public speaking, pricing models, web content management (WCM) deployments, global expansion, lead generation programs, offshore development, budgeting and P/L, software as a service (SaaS) models, sales kickoffs, pipeline development, telemarketing, vendor/agency management, contract/legal negotiations, scrum methodology, international travel, adoption of Pragmatic Marketing principles

Chief Marketing Officer @ Oversee the development, direction and implementation of all global marketing activities: Corporate Marketing, Product Marketing and Management (PMM), Marketing Communications, Field Marketing, Customer Marketing, Marketing Operations and Partner Marketing. From December 2014 to Present (1 year 1 month) Greater New York City AreaVice President of Marketing @ Transformed 35+ year organization by moving them from an archiving centric solution into becoming the global and recognized leader of a new and emerging market called information governance. Executive sponsor of a new marketing automation system, sales and marketing closed-loop process, and the deployment of new corporate Website. Helped expand RSD into new regions including Asia and Australia From September 2012 to November 2014 (2 years 3 months) Greater New York City AreaDirector, Marketing and Product Marketing @ Enhanced corporate brand and recognition of the RSD name within the information governance community through new business development, community outreach and aggressive campaigns Studied market requirements and established strategic product development projects Arranged critical relationships with high-level industry leaders, analyst firms and partners such as Gartner, Forrester, ARMA, Recall and several boutique analysts From August 2010 to September 2012 (2 years 2 months) Senior Product Marketing Manager @ Developed field enablement tools and programs: collateral, white papers, sales presentations, RFP templates, case studies, product handbook, demonstration scripts, infographics, pricing tools and sales certification process Defined, implemented and measured lead generation programs: campaigns, events, public relations, social media Acted as product evangelist with customers, prospects, partners, media, analysts and social media outlets From November 2009 to August 2010 (10 months) Senior Manager, Product Marketing @ Originated the product marketing function with new business processes and cross-functional guidelines Helped define and execute corporate strategy for moving from an on-premise solution to a pure SaaS offering Developed and executed go-to-market (GTM) strategies and worked with corporate marketing and sales management to ensure product is correctly communicated to the market From August 2007 to November 2009 (2 years 4 months) Senior Product Manager @ Managed Web-based product suite during pre- and post-IPO from concept to production at over 400 enterprise sites, resulting in an acquisition by ASG Software for $270 million in July 2007 Helped create a new market-driven lifecycle management process and implemented it for a $40 million product suite Drove release schedule for assigned product areas and worked directly with customers, partners and senior management to ensure product release plans exceeded business goals Provided product-related materials including; road map, product launch plans, use cases, collateral, white papers, release notes, sales presentations, MRDs, pricing models and RFP/RFI library From October 1997 to August 2007 (9 years 11 months)

State University of New York College at Buffalo From 1995 to 1997 State University of New York at Buffalo - School of Management From 1995 to 1997 Tamir Sigal is skilled in: Business Intelligence, Product Marketing, Product Demonstration, SaaS, Business Development, Sales Enablement, Go-to-market Strategy, Enterprise Software, Product Development, Offshore Outsourcing, Lead Generation, Product Management, Solution Selling, Professional Services, Marketing