Head of Marketing, Server and Data Center @ Atlassian
Partner @ Joseph Gary Cellars, LLC.
Sr. Director, Product Marketing @ Kony Solutions
BA, Economics @
University of Michigan
Specialties: Segmentation, messaging, and positioning of products to Enterprise, SMB and consumers. B2B SaaS software applications. Enterprise software applications. Go to market strategy and execution from end to end. Competitive analysis, market research, and pricing. Inbound and outbound marketing, sales enablement. Vertical expertise: Telecommunications, messaging security, retail, financial services, utilities, oil/gas, life sciences, and manufacturing. B2C and
Specialties: Segmentation, messaging, and positioning of products to Enterprise, SMB and consumers. B2B SaaS software applications. Enterprise software applications. Go to market strategy and execution from end to end. Competitive analysis, market research, and pricing. Inbound and outbound marketing, sales enablement. Vertical expertise: Telecommunications, messaging security, retail, financial services, utilities, oil/gas, life sciences, and manufacturing. B2C and B2B web analytics applications product strategy and execution, including personalization solutions, targeted email applications, and marketing automation systems. Mobile applications for Business to Enterprise/Employee that mobilize ERP, CRM, HR, and Field Service systems.
Head of Product Marketing, JIRA @ From July 2014 to Present (1 year 4 months) San Francisco Bay AreaPartner @ Small production winery specializing in Californian grown Iberian varietals. Lead brand development, marketing, and sales efforts. From 2009 to Present (6 years) Sr. Director, Product Marketing @ Lead a team of product marketers to grow the Business to Enterprise Mobile Application business. Partner with Demand Generation to drive revenue through integrated marketing programs. Create and drive go-to-market strategy for existing and new applications. From March 2013 to July 2014 (1 year 5 months) San Mateo, CADirector of Product Marketing @ Achievers is Passionate about Employee Success. Our Software And Services help Inspire Employees Globally & Drive Business Success.
I led a team of product marketing managers to drive the go to market product strategy of Achievers, including market segmentation, sales enablement and technical training, analyst relations, and competitive analysis. From May 2012 to March 2013 (11 months) San Francisco, CADirector of Product Marketing @ Led product messaging, positioning, and go-to-market strategy for Real-Time Identification, a real-time targeting and personalization SAAS platform for B2B marketers.
Drove revenue and sales acceleration through sales enablement programs. Created the sales onboarding university and curriculum. From March 2011 to May 2012 (1 year 3 months) San FranciscoSr. Product Marketing Manager @ Go To Market strategy and messaging for Coremetrics Personalization analytics applications. Sales enablement, training, and outbound marketing activities. Thought leadership on SAAS personalization solutions to retail and financial services industry; speaking engagements at shop.org and AMA webinars. From April 2010 to March 2011 (1 year) Sr. Product Marketing Manager @ Develop messaging and sales enabling tools for messaging security products. Lead GTM strategy for products in the service provider, mobile, and hosted SAAS security space. From April 2008 to March 2010 (2 years) Sr. Marketing Manager @ Acquired by AT&T in 2007.
Responsible for product marketing and customer acquisition campaigns for Pay per Call and Department Budget. Managed and supervised Marketing Coordinator and Manager. From March 2007 to April 2008 (1 year 2 months) Product Marketing Manager @ Responsible for product messaging, positioning and sales training for VoIP and Broadband products. From 2005 to March 2007 (2 years) Summer Marketing Associate @ Marketing analysis, forecasting, and go to market strategy for Plavix for the atrial fibrillation market. From June 2004 to August 2004 (3 months) Sr. Financial Analyst @ Budgets and Planning. Cost analyst. Strategic Finance Analyst.
Expat assignment in Swindon, UK to standardize freight forecasting practices. From July 1999 to July 2003 (4 years 1 month)
MBA, Marketing @ Cornell University - Johnson Graduate School of Management From 2003 to 2005 BA, Economics @ University of Michigan From 1995 to 1999 Junie Dinda is skilled in: Competitive Analysis, Messaging, Web Analytics, Personalization, Product Marketing, Go-to-market Strategy, Sales Enablement, SaaS, Product Launch, Salesforce.com, Analytics, Marketing Management, CRM, Enterprise Software, Start-ups, Strategy, Product Management, Marketing Automation, B2B, Integrated Marketing, Segmentation, Market Analysis, Market Research, Marketing, Customer Acquisition, Positioning
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