About Demandbase

Demandbase is the Smarter GTM™ company for B2B brands. We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels — through advertising, account-based experience, and sales motions. The result? You spot opportunities earlier, engage with them more intelligently, and close deals faster. Any of that sound interesting to you?

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Website
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Employees
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Industry
Computer Software
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Location
680 Folsom Street, Suite 400, San Francisco, CA 94107, US
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Founded
2005
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Keywords
Web Analytics, Personalization, Marketing, Targeting, Display Advertising, B2B Sales, Sales Intelligence, Web Optimization, Account-Based Marketing, Predictive Analytics, Attribution, Firmographics, B2B Marketing, Account Intelligence, Account-Based Advertising, B2B Programmatic Advertising, Company-Targeted Advertising, Web Personalization, B2B Data, Sales Intelligence, Personalization, Firmographics, B2B Data, Targeting, Account-Based Experience, B2B Go-To-Market, Multi-Channel Orchestration, Intent Data, Sales Insights, Intent Data,

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Frequently Asked Questions about Demandbase

Who is the CEO of Demandbase?

Sarah Kelley Randall is the CEO of Demandbase. To contact Sarah Kelley Randall email at [email protected].

Who are the decision makers in Demandbase?

The decision makers in Demandbase are Anshul Sharma, Christopher Golec, Gabe Rogol, etc. Click to Find Demandbase decision makers emails.

What is Demandbase and how does it support B2B marketing?

Demandbase is a leading provider of account-based marketing (ABM) solutions designed specifically for B2B brands. The platform helps marketing and sales teams navigate the complexities of fragmented data and technology, enabling them to deliver personalized experiences to their target accounts. By leveraging advanced analytics, intent data, and firmographics, Demandbase empowers businesses to optimize their go-to-market strategies, improve targeting, and enhance overall marketing effectiveness.

What types of industries does Demandbase serve?

Demandbase serves a wide range of industries, including technology, finance, healthcare, manufacturing, and professional services. The platform is particularly beneficial for organizations that rely on complex sales cycles and need to engage with multiple stakeholders across various departments. By providing tailored solutions for different sectors, Demandbase helps businesses effectively reach their target audiences and drive meaningful engagement.

How does Demandbase utilize intent data in its services?

Demandbase leverages intent data to identify potential customers who are actively researching products or services similar to what a business offers. By analyzing online behavior and engagement signals, Demandbase can help companies prioritize leads and tailor their marketing efforts to align with the interests and needs of their target accounts. This approach not only enhances the efficiency of marketing campaigns but also improves conversion rates by focusing on high-intent prospects.

What are the key features of Demandbase's account-based advertising solutions?

Demandbase's account-based advertising solutions include targeted display advertising, personalized content delivery, and multi-channel orchestration. These features enable businesses to reach specific accounts with relevant messaging across various platforms, ensuring that their marketing efforts resonate with the right audience. Additionally, Demandbase provides analytics and attribution tools to measure the effectiveness of campaigns and optimize future strategies.

Can Demandbase integrate with existing marketing and sales technologies?

Yes, Demandbase is designed to integrate seamlessly with a variety of marketing and sales technologies, including CRM systems, marketing automation platforms, and analytics tools. This interoperability allows businesses to leverage their existing technology stack while enhancing their account-based marketing efforts. By integrating with other tools, Demandbase ensures that users can access comprehensive insights and streamline their workflows.

What kind of support and resources does Demandbase offer to its clients?

Demandbase provides a range of support and resources to its clients, including onboarding assistance, training sessions, and access to a dedicated customer success team. Clients can also benefit from a wealth of educational materials, such as webinars, case studies, and best practice guides, to help them maximize the value of the Demandbase platform. This commitment to client success ensures that businesses can effectively implement and optimize their account-based marketing strategies.

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