A marketer who can build sophisticated products, run businesses, and develop high performing marketing teams A product guy who can tell a compelling market story and set up sales teams for success Most of all, I have empathy for customers and consumers, and a passion for coaching talented & driven people Selected for the Brand Innovators '40 under 40' award - http://bit.ly/BI40-under-40 Selected and featured in iTunes as a Noteworthy App by Apple • On Investing app - https://itunes.apple.com/us/app/on-investing/id404050701 • On Investing Mobile Web - http://perspective.schwab.com Passionate about B2B SaaS, mobile, and scaling teams

Head of Product Marketing @ At Slack I lead a few marketing areas - • Core Product Marketing • Platform Marketing • Channel Partner Marketing • Field and Events Marketing • Customer Delight / Community Evangelism From January 2015 to Present (1 year) Head of Global Product & Partner Marketing @ Led the global product marketing team. We are stewards of the brand and tell the story of Zendesk through the perspectives of our customers. We evangelize how Zendesk can make a meaningful difference in the lives of customer service professionals and their relationships with customers. Among many things, our work involves positioning and messaging along with product launches, go-to-market strategies, integrated marketing campaigns, and sales enablement. From November 2013 to January 2015 (1 year 3 months) San Francisco Bay AreaManaging Director -- Head of Content Marketing & Mobile Channel Development @ ● Hired to build a new mobile platform & marketing channel; and to instill a ‘product’ mindset within Central Marketing. Launched a state-of-the-art scalable mobile platform plus an iOS app in 8 months (selected by Apple as ‘Noteworthy’). Expanded on this success by launching a fully responsive mobile website and Flipboard integration https://itunes.apple.com/us/app/on-investing/id404050701 ● Built a high performing team; exponential growth in responsibility resulting in addition of all new channel development and content/inbound marketing (content development, owned channel experiences, and paid media content advertising) ● Launched a new marketing channel to support demand generation efforts by integrating owned, paid, and social media that delivered 70% increase in the primary KPI (engagement) and beat industry benchmarks by 8X ● Achieved 6X increase in primary KPI sequentially over campaigns with a 90% reduction in cost per engagement by data-driven optimization of creative positioning, messaging, media placements, and CTAs ● Created and led a content marketing program to target affluent prospects, with an emphasis on enabling field sales teams by producing end-to-end marketing tactics and materials (online content, white-papers, print collateral, talking points, etc.) http://www.schwab.com/public/schwab/resource_center/investing_ideas From July 2011 to November 2013 (2 years 5 months) San Francisco Bay AreaHead of Digital Cash Product Management @ ● Led PayPal’s Global Stored Value program by developing a $4 Billion roadmap across verticals, markets, and use-cases – orchestrating a sequence of strategic partnerships and product development efforts ● Developed go-to-market strategies to commercialize a pilot into a $100+ MM volume product (80% gross margin) (https://www.moneypak.com/PayPal/Index.aspx) with a 150% annual increase through innovative marketing efforts that connected physical (e.g. stores, campuses) and digital environments (online offers) ● Developed growth opportunities by mining qualitative and quantitative data to define discrete segment personas as well as corresponding value propositions and positioning (e.g. mobile, SMB, and digital goods segment marketing initiatives) From September 2010 to July 2011 (11 months) Vice President, New Product Development & Business Development @ 1) Founder and Product Owner --- SettleUp • Launched a game-changing social payments product – enabling social groups to share and split expenses, send IOUs and be able to collect money directly into their deposit accounts • Led the product and monetization roadmap; built and led a lean agile team, and managed end-to-end business and technical operations - including P&L, customer insights, metrics / analytics, marketing, and customer support • Commercialized into the largest inter-FI P2P payment network in the U.S. (ClearXchange) and a B2C offering (SurePay) – using data-mining methods to define use-cases, corresponding segments and value propositions ranging from B2C to B2B 2) Senior Product Manager (Vice President) Strategy & Business Development --- Digital Channels • Led a key initiative to create the competencies required to bridge the gap between early stage innovation and new product development; shaped organizational focus and strategic resource investment areas by scouting and analyzing emerging startup trends • Coached and engaged senior business leaders on disruptive business models & technologies; served as a trusted executive advisor by synthesizing new revenue opportunities based on reviewing startup pitches and due diligence • Developed a concept model for a seed stage corporate venture fund to commercialize disruptive opportunities in the financial services space by collaborating with prominent early-stage venture capital firms From May 2007 to September 2010 (3 years 5 months) Associate @ • Created a $124 MM cost improvement opportunity for the CFO of Life & Health Insurance carrier by deconstructing its operating model and analyzing core revenue/cost performance against its peer group • Delivered a 10% sustainable cost savings target by leading a COO sponsored cost efficiency initiative, and managed 6 teams (client + consultants) to prioritize cost streamlining opportunities; managed analytical workshops to develop demand management and contract negotiation strategies with suppliers • Defined multiple cost improvement opportunities in the Client's Advertising & Marketing investment by analyzing the marketing performance levers, and reengineering the media spending and sponsorship strategies • Developed new growth opportunities for a global Dutch bank’s Capital Markets group by conducting a competitive analysis of its relative market shares in product and market segments to redefine the direction required for growth From 2006 to 2007 (1 year) Human Factors (Resident) @ • Developed a long-term revenue roadmap for 3M China to re-launch their Consumer Car Care Division by synthesizing customer segment value propositions, simplifying product positioning, and emphasizing service experiences • Defined a customer engagement strategy for Blue Cross & Blue Shield (MN) to reduce costs by developing holistic online tools that empowered customers to proactively plan their healthcare, resulting in cost-effective decisions • Created performance improvement opportunities for the largest service employees union in North America, by evaluating the motivations and methods of organizers resulting in the identification of critical gaps From 2006 to 2006 (less than a year) Senior Team Lead @ • Generated $20 MM in cost avoidance for the Retail Banking division, by leading a consumer research study to analyze a proposed authentication product and its strategic impact on customers • Led the definition of an online banking revenue growth strategy for the Commercial Banking group, by modeling the behavior and segmentation of Small Business customers • Resolved a 10% decline in loan application volumes for eBay Motors/HSBC, by leading and implementing an eBay Motors consumer research study • Accelerated private-label credit card sales growth by re-engineering the in-store application processing experience for Retail Services client-merchants From April 2002 to July 2005 (3 years 4 months) Associate, User Experience @ • Led revenue growth opportunities for Allstate’s intermediate sales agents by redesigning content management processes to eliminate disconnects between sales and product development work-flows • Created cost reduction opportunities by streamlining institutional sales operations for Janus by improving the throughput of equity research reports from research analysts to sales teams • Led the re-launch of Alcoa’s internet brand and ecommerce presence by applying cutting-edge content management methods to the creation and ongoing management of their web-based assets From 2001 to 2003 (2 years) Project Manager @ • Led a $30 MM global initiative to reengineer drug development processes and accelerate product launch for a blockbuster drug (Pfizer/Searle) across North America, Latin America, and Europe • Accelerated product launch timelines by directing a cross-functional initiative to monitor and share drug assay results • Transformed work-processes of senior scientists by creating an enterprise change management initiative to transition from a departmental model to a matrixed collaborative approach for drug development From 1997 to 2001 (4 years)

CSPD, Strategic Pricing for SaaS Products @ Stanford University From 2010 to 2010 MBA, Finance, Marketing, Strategy @ The University of Chicago - Booth School of Business From 2001 to 2006 B.S., Mechanical Engineering @ Illinois Institute of Technology From 1995 to 1998 Harsh Jawharkar is skilled in: Strategy, Product Management, Analytics, Strategic Partnerships, Business Strategy, Product Development, User Experience, Entrepreneurship, Management, Product Marketing, Competitive Analysis, Business Development, Thought Leadership, Strategic Planning, Leadership