VP, Marketing - Atlassian (Ex-Slack, Zendesk, PayPal)
San Francisco, California, United States
Vice President, Head of Marketing & Partnerships @ Narvar From May 2016 to May 2018 (2 years 1 month) San Francisco Bay AreaHead of Global Product & Partner Marketing @ Zendesk Led the global product marketing team. We are stewards of the brand and tell the story of Zendesk through the perspectives of our customers. We evangelize...
Vice President, Head of Marketing & Partnerships @ Narvar From May 2016 to May 2018 (2 years 1 month) San Francisco Bay AreaHead of Global Product & Partner Marketing @ Zendesk Led the global product marketing team. We are stewards of the brand and tell the story of Zendesk through the perspectives of our customers. We evangelize how Zendesk can make a meaningful difference in the lives of customer service professionals and their relationships with customers. Among many things, our work involves positioning and messaging along with product launches, go-to-market strategies, integrated marketing campaigns, and sales enablement. From November 2013 to January 2015 (1 year 3 months) San Francisco Bay AreaGuest Lecturer @ Stanford University Software-as-a-Service (SaaS) Sales & Marketing San Francisco Bay AreaHead of Marketing (Product Marketing, Growth, Platform & Partners, Customer Lifecycle & Field Mktg) @ Slack Built and lead the following go-to-market teams at Slack:• Product Marketing - across SMB, Mid-market, and Enterprise segments• Platform & Developer Marketing• Channel Partner Marketing• Field and Events Marketing• Customer Programs, Success, and Community• Growth Marketing & Lifecycle Nurture From January 2015 to May 2016 (1 year 5 months) San Francisco Bay AreaManaging Director — Head of Content Marketing & Mobile Channel Development @ Charles Schwab ● Hired to build a new mobile platform & marketing channel; and to instill a ‘product’ mindset within Central Marketing. Launched a state-of-the-art scalable mobile platform plus an iOS app in 8 months (selected by Apple as ‘Noteworthy’). Expanded on this success by launching a fully responsive mobile website and Flipboard integration https://itunes.apple.com/us/app/on-investing/id404050701● Built a high performing team; exponential growth in responsibility resulting in addition of all new channel development and content/inbound marketing (content development, owned channel experiences, and paid media content advertising)● Launched a new marketing channel to support demand generation efforts by integrating owned, paid, and social media that delivered 70% increase in the primary KPI (engagement) and beat industry benchmarks by 8X● Achieved 6X increase in primary KPI sequentially over campaigns with a 90% reduction in cost per engagement by data-driven optimization of creative positioning, messaging, media placements, and CTAs● Created and led a content marketing program to target affluent prospects, with an emphasis on enabling field sales teams by producing end-to-end marketing tactics and materials (online content, white-papers, print collateral, talking points, etc.) http://www.schwab.com/public/schwab/resource_center/investing_ideas From July 2011 to November 2013 (2 years 5 months) San Francisco Bay AreaHead of Product Management - Retail/Cash/Prepaid @ PayPal ● Led PayPal’s Global Stored Value program by developing a $4 Billion roadmap across verticals, markets, and use-cases – orchestrating a sequence of strategic partnerships and product development efforts● Developed go-to-market strategies to commercialize a pilot into a $100+ MM volume product (80% gross margin) (https://www.moneypak.com/PayPal/Index.aspx) with a 150% annual increase through innovative marketing efforts that connected physical (e.g. stores, campuses) and digital environments (online offers)● Developed growth opportunities by mining qualitative and quantitative data to define discrete segment personas as well as corresponding value propositions and positioning (e.g. mobile, SMB, and digital goods segment marketing initiatives) From September 2010 to July 2011 (11 months) San Jose, CAVice President, New Product Development & Business Development @ Wells Fargo 1) Founder and Product Owner --- SettleUp• Launched a game-changing social payments product – enabling social groups to share and split expenses, send IOUs and be able to collect money directly into their deposit accounts• Led the product and monetization roadmap; built and led a lean agile team, and managed end-to-end business and technical operations - including P&L, customer insights, metrics / analytics, marketing, and customer support• Commercialized into the largest inter-FI P2P payment network in the U.S. (ClearXchange) and a B2C offering (SurePay) – using data-mining methods to define use-cases, corresponding segments and value propositions ranging from B2C to B2B2) Senior Product Manager (Vice President) Strategy & Business Development --- Digital Channels• Led a key initiative to create the competencies required to bridge the gap between early stage innovation and new product development; shaped organizational focus and strategic resource investment areas by scouting and analyzing emerging startup trends• Coached and engaged senior business leaders on disruptive business models & technologies; served as a trusted executive advisor by synthesizing new revenue opportunities based on reviewing startup pitches and due diligence• Developed a concept model for a seed stage corporate venture fund to commercialize disruptive opportunities in the financial services space by collaborating with prominent early-stage venture capital firms From May 2007 to September 2010 (3 years 5 months) San Francisco, CAAssociate @ A.T. Kearney • Created a $124 MM cost improvement opportunity for the CFO of Life & Health Insurance carrier by deconstructing its operating model and analyzing core revenue/cost performance against its peer group• Delivered a 10% sustainable cost savings target by leading a COO sponsored cost efficiency initiative, and managed 6 teams (client + consultants) to prioritize cost streamlining opportunities; managed analytical workshops to develop demand management and contract negotiation strategies with suppliers• Defined multiple cost improvement opportunities in the Client's Advertising & Marketing investment by analyzing the marketing performance levers, and reengineering the media spending and sponsorship strategies • Developed new growth opportunities for a global Dutch bank’s Capital Markets group by conducting a competitive analysis of its relative market shares in product and market segments to redefine the direction required for growth From 2006 to 2007 (1 year) Human Factors (Resident) @ IDEO • Developed a long-term revenue roadmap for 3M China to re-launch their Consumer Car Care Division by synthesizing customer segment value propositions, simplifying product positioning, and emphasizing service experiences• Defined a customer engagement strategy for Blue Cross & Blue Shield (MN) to reduce costs by developing holistic online tools that empowered customers to proactively plan their healthcare, resulting in cost-effective decisions• Created performance improvement opportunities for the largest service employees union in North America, by evaluating the motivations and methods of organizers resulting in the identification of critical gaps From 2006 to 2006 (less than a year) Senior Team Lead @ HSBC • Generated $20 MM in cost avoidance for the Retail Banking division, by leading a consumer research study to analyze a proposed authentication product and its strategic impact on customers• Led the definition of an online banking revenue growth strategy for the Commercial Banking group, by modeling the behavior and segmentation of Small Business customers • Resolved a 10% decline in loan application volumes for eBay Motors/HSBC, by leading and implementing an eBay Motors consumer research study• Accelerated private-label credit card sales growth by re-engineering the in-store application processing experience for Retail Services client-merchants From April 2002 to July 2005 (3 years 4 months) Associate, User Experience @ Sapient • Led revenue growth opportunities for Allstate’s intermediate sales agents by redesigning content management processes to eliminate disconnects between sales and product development work-flows• Created cost reduction opportunities by streamlining institutional sales operations for Janus by improving the throughput of equity research reports from research analysts to sales teams • Led the re-launch of Alcoa’s internet brand and ecommerce presence by applying cutting-edge content management methods to the creation and ongoing management of their web-based assets From 2001 to 2003 (2 years) Project Manager @ Integrated Project Management • Led a $30 MM global initiative to reengineer drug development processes and accelerate product launch for a blockbuster drug (Pfizer/Searle) across North America, Latin America, and Europe• Accelerated product launch timelines by directing a cross-functional initiative to monitor and share drug assay results • Transformed work-processes of senior scientists by creating an enterprise change management initiative to transition from a departmental model to a matrixed collaborative approach for drug development From 1997 to 2001 (4 years) VP, Marketing @ Atlassian EnterpriseCloud PlatformEcosystem (Developer & Partner Mktg)ConfluenceTrelloNew VenturesChannel Marketing San Francisco Bay Area
Narvar
Vice President, Head of Marketing & Partnerships
May 2016 to May 2018
San Francisco Bay Area
Zendesk
Head of Global Product & Partner Marketing
November 2013 to January 2015
San Francisco Bay Area
Stanford University
Guest Lecturer
San Francisco Bay Area
Slack
Head of Marketing (Product Marketing, Growth, Platform & Partners, Customer Lifecycle & Field Mktg)
January 2015 to May 2016
San Francisco Bay Area
Charles Schwab
Managing Director — Head of Content Marketing & Mobile Channel Development
July 2011 to November 2013
San Francisco Bay Area
PayPal
Head of Product Management - Retail/Cash/Prepaid
September 2010 to July 2011
San Jose, CA
Wells Fargo
Vice President, New Product Development & Business Development
May 2007 to September 2010
San Francisco, CA
A.T. Kearney
Associate
2006 to 2007
IDEO
Human Factors (Resident)
2006 to 2006
HSBC
Senior Team Lead
April 2002 to July 2005
Sapient
Associate, User Experience
2001 to 2003
Integrated Project Management
Project Manager
1997 to 2001
Atlassian
VP, Marketing
San Francisco Bay Area
What company does Harsh Jawharkar work for?
Harsh Jawharkar works for Narvar
What is Harsh Jawharkar's role at Narvar?
Harsh Jawharkar is Vice President, Head of Marketing & Partnerships
What industry does Harsh Jawharkar work in?
Harsh Jawharkar works in the Computer Software industry.
Who are Harsh Jawharkar's colleagues?
Harsh Jawharkar's colleagues are Waldemar Neto, Damian Carrillo, Mdahaduzzaman Munna, Christina Raggio, Dario Novoa, Matthew Laux, Héctor García, Raúl Gomis, Gabriel Rodriguez, and Tyler Stevenson
Enjoy unlimited access and discover candidates outside of LinkedIn
One billion email addresses and counting
Everything you need to engage with more prospects.
ContactOut is used by
76% of Fortune 500 companies
Harsh Jawharkar's Social Media Links
/redir/red... /company/a... /school/un...