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Christopher Styring

Member Board of Directors

Associate Director - Sports, Events, Venues & Arts at EY

Melbourne, Australia

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Christopher Styring's Email Addresses & Phone Numbers

Christopher Styring's Work Experience

Equestrian Australia

Member Board of Directors

October 2015 to Present


Associate Director - Sports, Events & Venues

July 2015 to Present

EY Sweeney

General Manager - Sports & Entertainment

February 2012 to Present

Melbourne, Australia

Christopher Styring's Education

Monash University

Bachelor of Business Management Marketing

1991 to 1994

De La Salle College

1984 to 1990

Christopher Styring's Professional Skills Radar Chart

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52% Left Brained
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Christopher Styring's Estimated Salary Range

About Christopher Styring's Current Company

Equestrian Australia

Frequently Asked Questions about Christopher Styring

What company does Christopher Styring work for?

Christopher Styring works for Equestrian Australia

What is Christopher Styring's role at Equestrian Australia?

Christopher Styring is Member Board of Directors

What is Christopher Styring's personal email address?

Christopher Styring's personal email address is c****[email protected]

What is Christopher Styring's business email address?

Christopher Styring's business email addresses are not available

What is Christopher Styring's Phone Number?

Christopher Styring's phone (**) *** *** 116

What industry does Christopher Styring work in?

Christopher Styring works in the Marketing and Advertising industry.

Who are Christopher Styring's colleagues?

Christopher Styring's colleagues are Nikki Hebenstreit, Lynn Pridmore, Kate Timms, Jack Bowles, Francesca Volpi, Vaheesan Balendra, Yakun Zhang, Simara J., William Pask, and Tom Riddlestone

About Christopher Styring

đź“– Summary

Christopher is a highly motivated, disciplined and versatile senior executive with extensive global and domestic experience in the fields of sports administration, automotive, brand marketing, strategic planning,marketing communications, commercialisation, sponsorship & events, research & insights and broadcast sales. He has extensive financial experience which includes full Profit & Loss accountability and the management of major revenue streams for organisations’. Christopher has a comprehensive understanding of brands and how best to leverage their equity as a result of 20 years working with some of the world’s best known marks such as BMW, Renault, Kia, Ford, Michelin, RBS, HP, Lacoste, Rolex, & Rip Curl. He is a strategic thinker with finely tuned negotiation and communication skills and has demonstrated this at the highest level resulting in the signing of significant commercial & media contracts across a number of fields. He has proven experience in managing teams of people in high pressure environments and is well versed at presenting to President, CEO & Board levels. He currently sits on the Boards of two National Sporting Organisations, Equestrian Australia and Karting Australia. From a personal perspective he has a keen & active interest in charity and founded the “Pit Stop Tennis ProAm” which draws on talent from sport and entertainment raising money for worthwhile causes both in Europe & Australia. Specialties: Financial Management Brand Management Global Automotive sector experience High level negotiations Sponsorship High profile talent management Strategic planning & implementation Qualitative & Quantitative research Media negotiations Most recently Christopher has featured on LIVE TV as part of the ABC Breakfast TV show as a regular panel member commenting on current commercial sports issues. Additional media coverage and articles by Christopher;Member Board of Directors @ From October 2015 to Present (3 months) Associate Director - Sports, Events & Venues @ From July 2015 to Present (6 months) General Manager - Sports & Entertainment @ As General Manager of EY Sweeney Sports & Entertainment Chris acquires, manages and services all of EY Sweeney clients in the Sports & Entertainment space. EY Sweeney is a division of global professional services firm EY - Ernst & Young. This includes providing research, insight and strategy advice to rights holders, brands, athletes & governing bodies. Leads qualitative & quantitative research projects for sports clients in Private & Government sectors Provides strategic & commercial consultancy to organisations commercial & NFP Below are some examples of what his current role involves; Understanding & Optimising Brands performance... Brand Tracking Reach of sports and profiling of the fan base Sponsorship fit Sponsorship leverage and activation Sponsorship effectiveness and benchmarking Quantifying sponsorship value and ROI Strategic Commercial & Sponsorship advice... Commercial strategy & planning Contract & Rights Negotiation Sales strategies Product Development... Evaluating the consumer experience Membership package design, pricing and uptake projections NPD evaluation Brand health and benchmarking Consumer segmentations Ambassador Program Development & Performance Monitoring... Athlete selection and matching Ambassador program effectiveness and benchmarking Managing the Event Experience... Attendee profiling Evaluating the consumer experience at-venue Event development and evaluation From February 2012 to Present (3 years 11 months) Melbourne, AustraliaMember Board of Directors @ Marketing & Commercial Member of the Board for Karting Australia - Not for Profit National Governing Body for Karting From May 2014 to Present (1 year 8 months) Melbourne Area, AustraliaGroup Manager Sponsorship, Events & Motorsport @ •Member of Senior Marketing Team charged with developing a fully integrated communications platform for the Ford primary brand and individual nameplates utilising all channels •Event management including international motorshows & lifestyle shows •Develop commercial deals across sport, sponsorships, ambassador and talent properties •Work with multiple Ford Global Agency team to formulate best communications strategy for the Ford brand including negotiating media deals with major networks •Work with TV rights holders across Ford’s properties to ensure maximum value is derived and all marcoms channels are being activated •Manage multi million $ budget •Produce rich digital content for Ford Primary Brand & nameplates •Relationship management with dealer network From January 2010 to December 2011 (2 years) Head of Sponsorship & Business Development @ •Develop & deliver detailed sponsorship strategies and present to CEO including risk management plans •Raise revenue for Tennis Australia’s properties from grass roots to the Australian Open •Increased revenue generation through sale of additional assets to current partners •Manage total sponsorship budget - multi million $ From July 2008 to November 2009 (1 year 5 months) Melbourne, AustraliaGeneral Manager - Relationship Manager @ •Manage the marketing team, including corporate sales, sponsor acquisition, sponsor servicing, community projects, athlete promotions •Promotion and marketing of the game with the Australian Football League (AFL) •Negotiation with TV rights holders in putting together marquee match content •Direct reporting to the CEO and board of Directors From January 2006 to July 2008 (2 years 7 months) Melbourne, AustraliaHead of Sponsorship Servicing/Marketing @ •Develop innovative marketing strategies leveraging the power of the teams brand & team drivers •Promote sponsors products through assisting with advertising & marketing programs •Relationship manage the two governing bodies of the sport FOM & FIA •Work with broad range of accredited & non accredited global media (print & TV) •Arrange cross promotions and media opportunities involving other sports, athletes & celebrities •Work with Licensing & Merchandising department offering team partners licensing solutions •Key contact BMW AG assisting in product advertising campaigns/launches (print & TV) •Close communication with sponsor’s CEO’s From January 1997 to January 2006 (9 years 1 month) Bachelor of Business Management, Marketing @ Monash University From 1991 to 1994 De La Salle College From 1984 to 1990 Christopher Styring is skilled in: Sponsorship, Sports, Strategic Planning, Marketing Communications, Contract Negotiation, Event Management, Sports Marketing, Experiential Marketing, Public Relations, Marketing Strategy, Advertising, Event Planning, Marketing, Integrated Marketing, Media Relations

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In a nutshell

Christopher Styring's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

2 year(s), 8 month(s)

Christopher Styring's Willingness to Change Jobs



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