Strategic and Creative Media Marketing Executive with over 18 years of global experience and proven track record of growing revenue, ratings, traffic and market share • Expertise in entertainment, television, digital media • Customer Acquisition, Retention and Engagement experience • Leadership role in developing Brand, Product Launch, Off-air, Digital, Social and Mobile Strategy and Marketing • Deep Digital, Social Media, Mobile, Search, VOD and TV Everywhere experience • Premium video content promotion and distribution expertise • Experience building marketing programs to drive sales revenue, managing agencies and advertising budgets • General Market, Multicultural, Millennial and Faith-based experience • Work with on-air and digital Talent and Creators • Lead cross-functional, national and international teams • Strong passion for media and entertainment • Strategic, data analysis, metrics-driven and results-oriented executive • Top-tier Strategy Consulting and Banking experience • Board member for Media and Community Organizations, Mentor for start-up companies • Trilingual: English, Spanish, Portuguese Spoken and been published extensively on Television, Pop Culture, Winning Marketing Strategies, Marketing to Hispanics, Digital/Social media, Connecting vs Networking, How to Design Your Career, and Career Strategies for Women. Specialties: Entertainment marketing, Television, Media, Digital Marketing, Social Media Marketing, Mobile Marketing, Multicultural Marketing, Global Marketing, Latin America, Advertising, Licensing and Merchandising, Branding, Driving Revenue to your company, Building Teams, Published Author

Vice President, Marketing @ Lead Consumer Marketing Strategy including Marcomm, Traditional Advertising, Digital/Social/Mobile Marketing, Experiential Marketing, MVPD Marketing including TV Everywhere and VOD, Licensing and Merchandising, NBCUniversal and Comcast Synergy projects. Lead national teams responsible for driving tune-in, awareness and traffic for Telemundo and NBCUniversal brands and products. From January 2007 to Present (8 years 10 months) Senior Marketing Manager @ Led North American and Latin American-based marketing projects, particular in customer retention. Oversaw Bain and McKinsey consulting teams. Managed international teams. From March 2002 to December 2006 (4 years 10 months) Strategy Consultant @ Consulted to Fortune 500 companies on business strategy. Projects included media, food and beverage, telecommunications, government, technology and financial industries. From 1999 to 2002 (3 years) Associate: Latin American Corporate Finance @ Worked as a financial analyst and associate in New York in Brazil on Mergers and Acquisitions and project finance. Projects included: food and beverage, construction, paper, CPG industries across Latin America. From 1994 to 1998 (4 years) New York City/Sao Paulo, Brazil

MBA, Strategic Management @ The Wharton School, University of Pennsylvania From 1998 to 2000 1994, History/ International Studies @ Northwestern University From 1990 to 1994 HPHSLandmark EducationLip Service and MDC Writing programs Joanna Popper is skilled in: Social Media Marketing, Advertising, Marketing, Marketing Strategy, Entertainment, Digital Media, Digital Marketing, Cross-functional Team..., Media Planning, Public Speaking, Social Networking, Leadership, Program Management, Portuguese, Entertainment Management, Published Author, Hispanic, Multicultural Marketing, Advisory Boards, Entertainment Marketing, Television Marketing, Fluent in Spanish and..., Marketing to Hispanics, Writing, Leading Cross..., Developing Talent, Managing Volunteers, Published Writer, Developing Staff, Managing Employees, Board Leadership, Mobile Marketing, Brand Development, Broadcast, Business Strategy, Commercials, Brand Management, Competitive Analysis, Content Strategy, Creative Direction, Digital Strategy, Email Marketing, Facebook, Integrated Marketing, Interactive Marketing, Management, Market Research, Marketing Communications, Media Buying, Mergers