The more value you provide to your ideal customers the more of them will buy from you
Bournemouth, United Kingdom
Digital Marketing Manager
April 2015 to Present
August 2014 to March 2015
January 2013 to August 2014
July 2013 to July 2014
Market Development for Social Software products
January 2012 to January 2013
Social Business Evangelist
January 2012 to January 2013
Senior Sales Consultant
March 2009 to January 2012
Sales & Marketing Manager
October 2008 to January 2009
Promotoring UK Ltd
September 2007 to September 2008
Nightclub Promoter | Club DJ | Radio Show Host
2003 to 2008
March 2006 to August 2007
Romford, United Kingdom
Retail Store Sales Manager
1998 to 2004
I look after the digital side of the business, from implementation of online booking systems, implemented Hubspot CRM for marketing and sales, building our website (using Wordpress/HTML/CSS/PHP), email nuture campaigns, SEO, content creation, graphic design and building the odd piano music advent calendar! I look after the digital side of the business, from implementation of online booking systems, implemented Hubspot CRM for marketing and sales, building our website (using Wordpress/HTML/CSS/PHP), email nuture campaigns, SEO, content creation, graphic design and building the odd piano music advent calendar!
What company does Chris Heffer work for?
Chris Heffer works for PianoDJ
What is Chris Heffer's role at PianoDJ?
Chris Heffer is Digital Marketing Manager
What industry does Chris Heffer work in?
Chris Heffer works in the Computer Software industry.
WHY? ► I believe everyone who does good in the world can do it better using the internet. HOW? ► I help companies and individuals to redefine and achieve their objectives using the internet. WHAT? ► I am a marketing professional trying to change the way people do business by helping business shift from trying to sell, to helping people buy using inbound marketing, social media & SEO. I have been playing around with HTML building websites since 2003 on social media since 2005. Wrote my first blog in 2006. I did my first viral marketing campaign on social media in 2008. I have not just jumped on the social media bandwagon. I am no ninja or guru. I use it because it is the most effective way to research companies/people and communicate share ideas to build trust/credibility. I believe that social media is just a word to describe the current state of the internet. The internet is a catalyst for change in the way companies do business. User generated content opens up companies to a greater level of transparency which they either use to their benefit or it will be used against them. ▬▬▬▬▬ SPEAKING ▬▬▬▬▬ I been privileged to been asked to speak about how Social can be used in business at: ● Facebook ● Social Media Week ● IDG/Carat mastering Digital Media Conference ● Social Media World Forum ● Corporate Social Media Summit ● SAP Forum ▬▬▬▬▬▬▬▬▬ PUBLISHED WORK ▬▬▬▬▬▬▬▬▬ Visit - http://www.oracle-downloads.com/socialselling/ I have been asked to contribute to some leading online social, technology and business publications such as: ● Social Media Today ● The Social Customer ● Business2community ● SAP Innovation Blog I also write my own blog at chrisheffer.com.Digital Marketing Manager @ I look after the digital side of the business, from implementation of online booking systems, implemented Hubspot CRM for marketing and sales, building our website (using Wordpress/HTML/CSS/PHP), email nuture campaigns, SEO, content creation, graphic design and building the odd piano music advent calendar! From April 2015 to Present (9 months) Social Seller @ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ WHAT IS A SOCIAL SELLER? ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ❝A social seller is custom centric sales person who adopts the mindset of a mini marketer. They share and create content to: attract people to them who want to buy or help people understand why/how to buy. They are an educator and a information concierge on a mission to help their customers be more successful. They do not "sell" they help customers buy. They never cold call, they research the people they do or want to do business with so they can be relevant to them and them be more successful.❞ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ WHAT DOES ARTESIAN DO? ▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Artesian helps a sales person be more customer centric. It is like having a personal research assistant on call every day. It helps a sales person find mentions of their prospects or customers from all over the web and removes the noise so a sales person only has to read what they are interested in. This give sales people great ways of relating to what is going on in the world of their prospect/customers. It is bespoke to every company and every user. From August 2014 to March 2015 (8 months) Marketing Consultant @ I help businesses achieve their full potential. I am not a traditional sales and marketing guy. Helping you build the commercial side of your business for the future. I will help you bring people to your business through inspiration not manipulation. I specialise in advising companies on: ● Clarifying and communicating the company's messaging using Simon Sineks "Why" technique ● Inbound marketing to drive organic search engine traffic (SEO) ● Use of social media to help you and your company meet its business goals inc Watch video 1 & 2 below if you want to understand why we should work together. These two video summarise all of my philosophies about marketing. Check out http://www.oracle-downloads.com/socialselling/ to see some of the work I did for Oracle creating social selling videos for them. From January 2013 to August 2014 (1 year 8 months) Owner @ ExtendedWarrantyComparison.co.uk is the most transparent, unbiased comparison website on the internet. Taking the transparent values and putting them into action in the murky world of extended warranties. According to the Office of Fair Trading the extended warranty market has not been consumer focused for the last ten years or more. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ WHAT WE BELIEVE IS WRONG WITH THE WAY EXTENDED WARRANTIES ARE SOLD ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✘ Target driven sales people put pressure on consumers to make quick, uninformed decisions, to prevent them shopping around for a better deal ✘ Extended warranty retailers will only sell you the one product they get paid to sell you ✘ Sales people play down consumer rights and exaggerate the benefits of their extended warranty cover ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ HOW WE WANT TO CHANGE THE WAY EXTENDED WARRANTIES ARE SOLD ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ✔ Help you buy the right extended warranty for you even if it is doesn't make us any money ✔ Give you every option available on the market and tell you where you can buy it from ✔ Prove we are totally unbiased by sharing how much money we make if you buy through us I personally designed and built the site using a custom WordPress theme (with HTML & CSS) and successfully ranked the site on the first page of Google using educational, SEO optimised but consumer focused content. From July 2013 to July 2014 (1 year 1 month) Market Development for Social Software products @ When I joined SAP in 2012 they had never sold any social software in the UK. There were challenges around adoption of social internally, understanding about what social is, how it can be used, what were SAPs capabilities and how could they sell the SAP social software products. SAP deal cycles were many months or year long which involved responding to various requests from customers about how SAP could help achieve their objectives. I helped to represent the social software portfolio in deals and build the value proposition of what social could do to help SAP customers. Some of the SAP social software included: ►Social Media Analytics - Analysing realtime feedback about what is being said about your companies or products ►Social Customer Service - Managing engagements with customer through social media at scale ►Social Collaboration - Online collaboration to get work done more efficiently ►Social Supply Chain - Using signals from social media to predict demand for products in different geographies From January 2012 to January 2013 (1 year 1 month) Social Business Evangelist @ What is a social business evangelist I hear you ask? I believe social is the future way people will do business. I am so passionate about this, that I feel the need to share the ideas and concepts behind social to everybody I meet, and show them how social can help them be better in business. I created and deliver social selling & social media presentations and workshops across SAP's global business. I delivered social presentations aligned to the requirements of different parts of the business. I ran one to one, personal, social coaching sessions. In these sessions I helped individuals meet and exceed their personal objectives by aligning their use of social to these objectives. I was part of a global project team who was building a program to help SAP benefit from the use of social. I spoke at a variety of internal and external events to promote social business. I have run a variety of social media training events/webinars/121 coaching session in UK, EMEA and America. From January 2012 to January 2013 (1 year 1 month) Senior Sales Consultant @ I worked in a consultative selling role at Pitney Bowes. I talked to businesses about ways in which we could help improve their physical and digital business communications. This enabled them to have better communications with their customers and to improve the efficiency of their organisation. Both these factors resulted in a more profitable relationship with their customers and a reduction in operating costs. Worked in partnership with marketing to develop marketing campaigns to target opportunities in my customer base. Selected to represent the UK sales force at the National Sales and Marketing Council to manage the relationship between the salesforce and the Head of Marketing. I worked in partnership with my clients to achieve a mutually beneficial business relationship. I managed high spending accounts including multi site national accounts. I was also responsible for generating new business across multiple vertical markets within a geographic area. I worked in central London, Hertfordshire and Essex. My portfolio was a mix of both hardware and software. During my time at Pitney Bowes technology moved forward and software became a bigger part of my role. My software portfolio included work flow tools, data base management tools, tracking solutions and mail integrity products. From March 2009 to January 2012 (2 years 11 months) Sales & Marketing Manager @ Temporary position designed to help drive corporate venue bookings over the festive period. With a large percentage of the annual turnover in the month of December I was hired to drive large bookings, to improve venue turnover and increase profitability. Helped company make a growth in a marketplace which is generally in decline From October 2008 to January 2009 (4 months) Marketing Manager @ Set up and run my own business organising an overseas music festival. Responsible for setting up a network of outlets in UK and overseas. Designed and created multi channel marketing campaigns across social media, web, print and radio. From September 2007 to September 2008 (1 year 1 month) Nightclub Promoter | Club DJ | Radio Show Host @ I promoted nightclub events online and offline. I also djjed at these events and others. I held a weekly show on two of London's most well know underground music stations. This is where I learnt the art of marketing through social media whilst promoting events on MySpace.com long before Facebook was popular in the UK. I was doing viral marketing campaigns before I even knew what a viral marketing campaign was. I was the first DJ I knew to have a website and I soon became the go to guy for web design and custom made MySpace designs. My claim to fame is getting sued by Playboy's legal team for trademark infringement for a "Playboy bunny party" event that I was promoting in a tiny little venue in the middle of no where. I have got the letter framed! From 2003 to 2008 (5 years) Management Trainee @ MAIN RESPONSIBILITIES: ▬▬▬▬▬▬▬▬▬▬▬▬▬ ● Local marketing of Enterprise's services to car service centers, body shops and corperate fleet managers ● Sales of insurance protection product and car upgrades to customers ● Responsible for running 170 car fleet and day to day managing of the P&L for the branch KEY ACHIEVEMENTS: ▬▬▬▬▬▬▬▬▬▬▬ ● Last 9 months in role topped the sales leader board ● Independent audit score of over 80% completely satisfied customers ● Set up and managed a Mercedes-Benz pilot scheme with Mercedes-Benz Romford and Loughton. ● Opened an on site operation in Sytner BMW in Loughton car dealership increasing monthly referrals from under ten to over 80. ● Helped branch achieved six awards recognising above group average in growth, customer service and profitability. From March 2006 to August 2007 (1 year 6 months) Romford, United KingdomRetail Store Sales Manager @ I started selling from my very first job when I was 16. After working there for a couple of months the old manager left and I was promoted to manager of the store. I had two staff to manage one who was even younger than I was and one who was 70 years old. Each with their very unique challenges and strengths! I managed the two staff who I did the maintenance and service side of the business and I was responsible for sales. My job was to sell bicycles, spares and our maintenance work. I was responsible for opening / closing store and cashing up each day. I worked every weekend and full time during the school/university holidays From 1998 to 2004 (6 years) BSc (Hons), Product Design and Innovation, 2.1 @ University of Portsmouth From 2000 to 2005 Diploma in Industrial Studies @ University of Portsmouth From 2003 to 2004 Turnford School From 1993 to 2000 Chris Heffer is skilled in: Social Media Marketing, CRM, Social Media, Social Networking, Marketing, Enterprise Software, New Business Development, Training, Lead Generation, Blogging, Sales, Marketing Strategy, Facebook, Social Business, Social media strategy
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 11 month(s)
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