Marketer that produces revenue | Alum LinkedIn, Hootsuite, Slack | INTJ | #Veteranđşđ¸
San Francisco Bay Area
Business Development Representative @ Dantz Development (Was aquired by EMC) Prospected new business for OEM sales team by cold calling hardware companies and through lead generation. Assisted in account management for current customers including HP, LaCie and Sony. Attended industry tradeshows and events to stay current with new businesses and initiate contact with new vendors. Helped develop...
Business Development Representative @ Dantz Development (Was aquired by EMC) Prospected new business for OEM sales team by cold calling hardware companies and through lead generation. Assisted in account management for current customers including HP, LaCie and Sony. Attended industry tradeshows and events to stay current with new businesses and initiate contact with new vendors. Helped develop the initial channel plan that grew to a large source of revenue. From 1999 to 2002 (3 years) Advisor @ Opensense Opensense is a next generation platform to help sales and marketing enhance human email. Your corporate email signature is like your team uniform. Make it consistent. Make it professional. Sprinkle on some content and promotions. Then profit! San Francisco Bay AreaSr. Group Manager, Content & Editorial @ Slack I led a team of talented writers, editors and content marketing managers that focused on B2B content to drive lead generation for the Slack sales team and customer acquisition team.Developed the strategy for audience-based content to get teams outside of IT and Development understanding the value of the platform.* Integrated campaigns* Customer stories/ Case studies* Customer lifecycle content* Product education* Lead generationReporting on KPIs that measured the full funnel of content being produced. Understanding what content was impacting stages of the buyer's journey.Making work simpler, more pleasant, and more productive for teams around the world. From March 2018 to 2019 (1 year) San Francisco Bay AreaHead of Social Media, Member Marketing & Communications. @ LinkedIn I lead an extremely talented team that develops the social media strategy for LinkedIn to create, execute, and analyze social campaigns for our global Member Marketing and Communications campaigns.Coach internal stakeholders and cross-divisional partners on content and social campaign strategies, including goal setting, audience research, market analysis and finding alignment. Develop strategic briefs that clearly articulate approach, timetable, budget and other critical considerations.Lead content production process for a wide variety of content types ranging from copywriting, visual design and social imagery, to photography, videography and web development. This process often includes content ideation, project managing internal and external partners, quality control and approvals, and owning the overall excellence of the final product.Manage the regular content programming and publishing process for several LinkedIn business groups and special projects. This includes optimizing and distributing content on internal LinkedIn content management systems as well as across major social media profiles/networks. Collaborate with LinkedIn business groups and partners on a variety of content promotions ranging from LinkedIn intra-network promotions, paid advertising and events, to media relations and influencer outreach, to third-party advertising via paid social media, search and sponsored content opportunities.Lead pre and post campaign analysis, performance tracking and reporting to determine progress against goals and strategy alignment.Ultimately, my job is to create compelling content and experiences that not only educate and engage our members, but does so across a mix of contexts while consistently outperforming our benchmarks and expectations. From January 2015 to August 2016 (1 year 8 months) San Francisco Bay AreaGroup Manager, Content and Social Marketing - Consumer Marketing @ LinkedIn My mission is to create content for LinkedIn members that helps them become more productive and successful.I will be building the first team focused on content marketing for the consumer marketing group with the the goal of teaching our members how to get the most out of LinkedIn.From students to job seekers and the corporate employee, my mission will be to share the best practices and supporting data that can help all of our members transform their dreams into reality by using LinkedIn to build their professional identity, build a valuable network and gain the knowledge to be successful.I'm working with a team of marketers that are focused on helping LinkedIn build products that will add value to our members. From January 2015 to May 2015 (5 months) San Francisco Bay AreaGlobal Sr. Marketing Manager - Sales Solutions @ LinkedIn 347 million members use LinkedIn to manage their professional identity, access insights and identify career opportunities. In marketing we get to tell their stories of how LinkedIn has transformed their businesses and their lives.My role is to help build and evangelize the use of LinkedIn as a social selling and social marketing tool for companies. By educating people on best practices of using LinkedIn for social selling we are elevating the role of sales professionals and companies that want to stand out from the crowd. Every time that we get a LinkedIn member to think of their profile outside of the context of a resume and more like their reputation online we are rewarded by watching people transform their companies and careers.â Content Marketing Strategy⨠Social Marketing Strategyâ Social Selling Evangelist I enjoy talking to members and companies about how to use LinkedIn for social selling or social marketing. I welcome anyone who would like to connect and follow my regular LinkedIn status updates. From February 2013 to February 2015 (2 years 1 month) San Francisco Bay AreaDirector of Marketing and Social Media Strategy @ InsideView, Inc I managed the Marketing Dept with a focus on activities of inbound lead generation, social media strategy, content marketing, corporate branding and customer lifecycle marketing to achieve market leadership, revenue goals and supporting the companies up-sell and cross-sell initiatives. I developed the social marketing strategy through multiple networks like LinkedIn, Twitter, Facebook to build brand awareness, engagement, lead generation.âş The biggest success was creating Social Selling University. It was an amazing project where I was able to build a community of sales people that wanted to learn more about how to use social media applications like LinkedIn and Twitter for sales. From November 2010 to February 2013 (2 years 4 months) San Francisco Bay AreaChannel Business Development @ Paragon Software Built the Paragon partner network by recruiting VARs in key areas that can implement the Paragon software solutions. Designed the recruitment process to identify key partners and the enablement process for new partners that require training. Worked with territory managers to develop their areas and drive revenue through their partner network.Awarded: CRN Channel Chief 2010 - http://bit.ly/92jTsf From June 2009 to August 2010 (1 year 3 months) Corporate Communications - Social Media Marketing @ Paragon Software Built media relations through press releases, articles, calls with writers and analysts during product and program launches. Worked closely with PR agency to schedule and follow up on current PR activities.Executed company social media goals by building communication strategy around the company blog, Twitter, Facebook and LinkedIn outlets and provided new content for each profile. Defined social media structure for US offices and Germany building a worldwide branding platform with distributed profiles. ⢠New content generation for multiple online sources⢠Marketing strategy across multiple regions⢠Community development and management From June 2009 to August 2010 (1 year 3 months) Channel Sales - Business Development Manager @ Acronis Oversee and manage channel partner acquisitions for North America. Evangelizing the disaster recovery software product and the programs designed to empower our partners to drive revenue. Helped design recruitment strategy and revenue execution plan for North America partners. From 2007 to 2009 (2 years) Northwest Regional Account Executive @ Phoenix Technologies Prospected enterprise customers at a CEO or CIO level to handle as a direct sale or hand into the channel based on revenue events needed. Developed strategic plans to bring new security and recovery applications to enterprise customers. Consistently grew revenue from my personal accounts quarter over quarter bringing in $800,000 from my territory.I recruited and managed 200 VARs in my region to generate revenue. Helping to design onsite training events to educate IT and Sales people on Phoenix security solutions. Initial response won us an award at CMP XCHANGE for most innovative solution in 2006. Managed inside sales and outsourced lead generation company to insure steady stream of qualified buyers that could hit revenue goals. I took ownership of the Synnex distribution account promoting applications, training sales people and managing the pipeline to increase revenue. From 2005 to 2006 (1 year) Team Leader @ United States Army Honorable discharge in 2006.Designed tactical operations and procedures for team and squad size elements to promote mission success and insure safety. Unit focus was specifically positioned around three man team or squad sized field operations outside of secured areas. I led a team of three soldiers providing leadership and motivation. Maintaining accountability for their actions through high tempo activities of reconnaissance, mission planning, physical security and support of other branch and multi-national forces operating in and around Baghdad.Now I get to help other veterans transitioning into the civilian world make sense of their military roles and how to apply them into corporate positions. From 1998 to 2006 (8 years) Account Manager @ EMC Managed backup application sales for Channel Sales and Direct Market Resellers including CDW, Insight, PC Mall and SHI. Training and activating over 1,500 DMR account managers in backup software applications. Primarily an inside sales role with outside responsibilities, providing on site training to resellers and brought in deals on a monthly basis to reach my quarterly goals. Educated and got accounts to recommend âRetrospectâ as the solution of choice to their customer base. Increased awareness of âRetrospectâ backup software through outbound call campaigns, on site trainings, weekly communications and distribution of sales tools made specifically for resellers.Excellent communicator and motivator for both channel partners and internal team members. From 2002 to 2005 (3 years) Chief Architect @ Start-up of YOU I take years of best practices from advising top companies and professionals to help you build a strategic network, create engaging content, fuel your sales funnel, and create a brand thatâs impossible to ignore. Member @ RevGenius RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. United StatesVP of Marketing @ Betts Recruiting Betts Recruiting is the best in the world at helping companies scale for growth.The leading recruitment firm for revenue generating, marketing and people operations roles. Since 2009 Betts has partnered with the biggest names across sectors offering a customized approach to each search. Weâve established networks of genuine relationships that allow us to source the highest-quality talent and execute quickly. With locations in San Francisco, New York, Austin, Chicago and Los Angeles, we work Nationwide, to help you build your organization, and to guide talent into an exciting career, faster and smarter.I lead the team responsible for all aspects of marketing to clients and candidates.OmnichannelEmailPaid mediaSocial mediaWebsiteContent marketingAudience segmentation and developmentPartner marketing From March 2019 to August 2020 (1 year 6 months) San Francisco Bay AreaGlobal Industry Principal [Analyst] @ Hootsuite I worked with a select set of Hootsuiteâs enterprise accounts, helping them solve their most critical marketing challenges. Creating marketing frameworks and strategic plans that tracked to company KPIs.I supported the Hootsuite sales team by providing expert internal guidance on connecting with digital buyers and strategic reviews for their largest customers during their digital transformation. From January 2017 to January 2018 (1 year 1 month) San Francisco Bay Area
Dantz Development (Was aquired by EMC)
Business Development Representative
1999 to 2002
Opensense
Advisor
San Francisco Bay Area
Slack
Sr. Group Manager, Content & Editorial
March 2018 to 2019
San Francisco Bay Area
Head of Social Media, Member Marketing & Communications.
January 2015 to August 2016
San Francisco Bay Area
Group Manager, Content and Social Marketing - Consumer Marketing
January 2015 to May 2015
San Francisco Bay Area
Global Sr. Marketing Manager - Sales Solutions
February 2013 to February 2015
San Francisco Bay Area
InsideView, Inc
Director of Marketing and Social Media Strategy
November 2010 to February 2013
San Francisco Bay Area
Paragon Software
Channel Business Development
June 2009 to August 2010
Paragon Software
Corporate Communications - Social Media Marketing
June 2009 to August 2010
Acronis
Channel Sales - Business Development Manager
2007 to 2009
Phoenix Technologies
Northwest Regional Account Executive
2005 to 2006
United States Army
Team Leader
1998 to 2006
EMC
Account Manager
2002 to 2005
Start-up of YOU
Chief Architect
RevGenius
Member
United States
Betts Recruiting
VP of Marketing
March 2019 to August 2020
San Francisco Bay Area
Hootsuite
Global Industry Principal [Analyst]
January 2017 to January 2018
San Francisco Bay Area
Prospected new business for OEM sales team by cold calling hardware companies and through lead generation. Assisted in account management for current customers including HP, LaCie and Sony. Attended industry tradeshows and events to stay current with new businesses and initiate contact with new vendors. Helped develop the initial channel plan that grew to a large source... Prospected new business for OEM sales team by cold calling hardware companies and through lead generation. Assisted in account management for current customers including HP, LaCie and Sony. Attended industry tradeshows and events to stay current with new businesses and initiate contact with new vendors. Helped develop the initial channel plan that grew to a large source of revenue.
What company does Koka Sexton work for?
Koka Sexton works for Dantz Development (Was aquired by EMC)
What is Koka Sexton's role at Dantz Development (Was aquired by EMC)?
Koka Sexton is Business Development Representative
What industry does Koka Sexton work in?
Koka Sexton works in the Marketing and Advertising industry.
Who are Koka Sexton's colleagues?
Koka Sexton's colleagues are Patrick Kellenberger, Sarah Scheer, Catherine Landgraf, Alexandra Verdoscia, Keri Shirk, Lauren Crane, Kayla Doty, Nicholas Pastuhov, Seth Hampsey, and Emily Butler
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