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Aayush Iyer

Needle @ The Haystack

Design Systems at Twilio

San Francisco, California

Ranked #993 out of 19,860 for Needle in California

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Aayush Iyer's Email Addresses & Phone Numbers

Aayush Iyer's Work Experience

The Haystack


2010 to 2011

The Haystack


2010 to 2011

Dream11 Gaming Pvt. Ltd.

Product Manager

2010 to 2010

Aayush Iyer's Education


University of Mumbai

Information Engineering, Computer Science, Information

2003 to 2006

Thakur Polytechnic, Mumbai

Computer Engineering (Dip.), Computer Science, Hardware

2000 to 2003

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About Aayush Iyer's Current Company

The Haystack

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Aayush Iyer works for The Haystack

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Aayush Iyer is Needle

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Aayush Iyer works in the Internet industry.

About Aayush Iyer

📖 Summary

Needle @ The Haystack From 2010 to 2011 (1 year) Needle @ The Haystack From 2010 to 2011 (1 year) Product Manager @ Dream11 Gaming Pvt. Ltd. From 2010 to 2010 (less than a year) Freelancer (TRAVELSCAPE) @ Aastha Business Innovation Freelance writer, photographer for TRAVELSCAPE, a travel magazine based out of Bangalore. From March 2007 to December 2007 (10 months) Guest Columnist ( @ ITNation I was invited to write for as a guest columnist and used this opportunity to get back to technology writing. My columns mostly discussed the emerging web (which was yet to be titled Web 2.0) or the growth of connectivity in India. Occasionally, I also discussed topics related to electronic entertainment. From September 2004 to June 2006 (1 year 10 months) Design Systems Lead @ Twilio Inc. I focus on alignment of design, engineering, and product to create great customer experiences through design systems.My focus is on outputs that are tactical, and cultural: setting product teams up for quick wins by providing resilient, performant UI, uplevelling the scale at which product design is delivered to an organization, and focusing on customer inclusion and happiness through accessibility-focused UI Engineering. From November 2018 to October 2019 (1 year) Senior Product Designer @ Twilio Inc. I'm designing the next generation of Twilio's products, and frameworks that help us build delightful developer experiences. This includes:Studio: Studio is a visual drag&drop interface to orchestrate and manage omni-channel communications. It's a low-code way to build communications on Twilio. Since it's a visual reflection of Twilio's APIs, it's designed to adapt and manage the complexities and situations that every developer faces, while building with Twilio.Studio's incredibly exciting to me: it exposes the ability to communicate to a whole new class of developers (and non-developers too!).Functions:Building an IDE and serveless build interface on top of Twilio's a pretty interesting challenge. And that's what we set out to do with the design and continuous improvements of Twilio Functions. My work involves the continuous improvement of the IDE interface, building out a critical developer experience for customers across their lifecycle from prototyping to production at scale. Twilio Functions is under the hood of most of Twilio's products: current and future.Autopilot:I lead the design for Twilio Autopilot, an ambitious take on solving customer experience challenges using machine learning. The product was built with continuous tuning through developer feedback, and with a focus on simplified design and build experiences. It's early days yet, and there's a lot to be done. More on this soon. From March 2017 to November 2018 (1 year 9 months) San Francisco Bay AreaDesign Lead @ Clef I joined Clef to lead their design efforts to make their vision of tomorrow's security intuitive, accessible, and scalable. My work's been focused on the Clef Native (embeddable passwordless account security) and Instant2FA (rapidly deployable hosted &managed two-factor auth).In addition to product, visual, and interaction design, I’m involved in growth marketing efforts, helping product strategy and analytics.Highlights:* Developed prototypes and proof-of-concepts for key enterprise clients* Designed the onboarding and user experience for an embeddable passwordless authentication system (Clef Native)* Designed and implemented a rapidly-deployable hosted, managed 2FA SaaS product (Instant2FA) From July 2016 to March 2017 (9 months) OaklandSenior Product Designer @ Vouch I joined Vouch as a senior product designer, and focused on spearheading the growth efforts of the lending startup, from the lens of design thinking, learning, and iterative development. It was a fascinating role that merged my vernaculars in design, product, data and development — with a specific focus on boosting metrics that made Vouch a unique lending platform.I worked across Vouch’s stack: building an optimal experience for prospective borrowers, crafting a secure and compelling experience for our unique take on vouches by sponsors, and optimizing the backend to quickly and effectively process applications, detect fraud and effectively mitigate potential losses.My work, on a daily basis, involved use of design tools & thinking, front-end (and occasional back-end) development and data-analysis platforms. My process involved building testing frameworks, systems for analysis and implementing successes in a rapid, lean way: whilst still allowing time for quality design thinking and finesse.More about my work at Vouch: From October 2015 to July 2016 (10 months) San Francisco Bay AreaDesign Lead @ Intro At Intro, we set out to find a better way to harness the incredible network that each one of us accumulates through professional and personal relationships. My work at Intro was the first step in this direction, serving a simple purpose: find an elegant, unobtrusive way to connect people within your network.As the design lead for Intro, I’ve defined the way the product works and feels. Thus, a lot of my time was spent working on Intro’s two key segments: the iOS app, and the web-playground where new ideas are prototyped.The iOS app was where ideas that are further in our validation process were implemented: this involves defining how the product works, the spatial and transitional models used for the app, UI details and micro-copy. For the web playground, I focused more on implementing our hypotheses as quickly as possible: building wireframes directly on a bootstrap and working with real data to see what patterns emerge.Together, it was a satisfying tick-tock of product design: envisioning what’s possible, and making something that works, work great. And of course, like any early stage startup: I wore multiple hats: defining product analytics, crafting decks for fundraising, setting up marketing websites and much more.More about my work at Intro: From March 2015 to October 2015 (8 months) Product Designer @ Kyber As the lead product designer on DoNext (now known as Kyber), my responsibilities included the designing the iOS app, marketing collateral and other visual assets. I was also involved in the day-to-day development of the web prototype: often adding hotfixes and even the occasional feature to the Sinatra backend. Since DoNext was a small, early-stage, startup, I also took up a significant amount of responsibility in promoting and distributing the app. To mitigate risks and validate decisions, I spent a lot of time prototyping and using analytics for insights: thus, I spent time implementing multi-variate tests via Mixpanel, Google Analytics and Ruby/JavaScript.More info about DoNext: From October 2013 to March 2015 (1 year 6 months) Cattle Prod + Visual Designer @ angry+bovine AngryBovine is a multi-disciplinary creative studio based in Boulder, Colorado. It specializes in brand development and digital design, but believes in putting the right ideas and thinking to work in the mediums that it requires to be successful.I work directly withe the Founding Creative Director on Visual Design, Identity and Brand Development, Web Development and prototyping. From 2013 to 2014 (1 year) BoulderCo-Founder CEO @ piq piq is a jukebox for social spaces -- a tiny device that connects music to the people around you so they can democratically influence what plays next. After developing and designing the original prototype, I spearheaded efforts to bring piq to the masses.piq launched on Kickstarter in May, just four months after the product was conceived. And while we didn't make our funding target, its idea lives on and we continue to develop it.Roles: Design (Industrial/Visual)Development: (Prototype/Front-End/Backend/Embedded)Business Development & MarketingMore about piq here: From January 2013 to December 2013 (1 year) Boulder, ColoradoAssociate Creative Director @ Grey Group As the creative lead for the Volkswagen business, I was responsible for two product launches and multiple brand activities. I also spearheaded the efforts of brands like Dell, Star TV, Allianz as well as new business pitches. The Volkswagen Jetta TDI campaign (anything4jetta) scored 22 awards over the year, including a Gold for Best Integrated Showing at the Indian Digital Media Awards. I was also involved in the YouTube testdrive, which launched the Jetta TSI.Notable Projects:Volkswagen anything4jetta: LIVE: YouTube Test Drive: From January 2011 to July 2012 (1 year 7 months) Mumbai Area, IndiaChief Lethargist @ chickenscratch Founder of chickenscratch, a small design firm that was originally conceived as a way to showcase the creative output of three friends and work on ideas that don't necessarily have mainstream appeal.1. chickenscratch was selected as one of 18 teams from around the world to participate in the International Web Design Festival 2008 and, was invited to Limoges, France for the finals of the 24-hour Webjam contest.2. chickenscratch is currently working on daily UI challenges — an attempt to find a better way to handle mundane tasks done repeatedly, either online or offline.While chickenscratch still remains a backseat operation which is done merely to funnel our interests, it actively works with clients (particularly NGOs) to establish their desired identity or campaign. From August 2007 to June 2012 (4 years 11 months) Copy Supervisor @ OgilvyOne Tasked with ideas, freshly hatched concepts and disruptive campaign thoughts for new business pitches. My job involves trying to avoid any traditional digital work as far as possible, and attempt to convert typical briefs into something a little more interesting.This usually results in ideas that touch on interesting uses of Social Communities, post-digital extensions, digital installations in the real world and visualization of data in a rich, interesting manner. From March 2010 to December 2010 (10 months) Assistant Product Manager @ Zapak Digital Entertainment Ltd. 1. Responsible for conceptualization, planning and execution of new products on, directly resulting in more page views and increased visits.2. Responsible for the concept and redesign of Zapak's New High-Resolution edition. Drastically improved repeat visits, user time spent on page, and page views.3. Designed and implemented My Zapak, a social network targeted at gamers and existing users of Zapak, leading to a long-term user engagement point on, more time spent on site and significantly higher repeat visits.4. Responsible for concept, design, development and administration of the Zapak Loyalty Program — a key component of's user retention strategy. This resulted in an increase of the core userbase of and higher depth across the board.5. Initiated a thorough integration of the Zapak platform with Facebook Connect, opening the site's features to a whole new audience. Also resulted in a dramatic user experience improvement with faster logins and greater personalization. Has been responsible for a significant increase in user registrations and gameplays.6. Assisted in key salable properties featuring major brands for, and was involved in the conceptualization and execution of multiple campaigns. From October 2007 to February 2010 (2 years 5 months) Freelancer @ Zapak Digital Entertainment Ltd. From August 2007 to October 2007 (3 months) Senior Product Executive @ Milestone Interactive Responsible for decisions on price, marketing and product visibility for titles across all console and PC product line-ups. Also took charge of creative communications released for new products across various retail mediums. From June 2007 to October 2007 (5 months) Sub-Editor @ Jasubhai Digital Media After a well-appreciated and long running stint as a freelancer for SKOAR!, I was hired as a senior writer/sub-editor for the magazine in June 2006 and made responsible for content generation, theme design, magazine layout and pre-production. These tasks were spread across the entire production-cycle. The small team size also made me responsible for marketing activities and sales pitches.I was also responsible for the concept, design, implementation and floor-level management of SKOAR! 2006 and 2007 – India’s largest consumer show on videogaming and electronic entertainment. The event drew crowds in excess of 75,000 and I was responsible for marketing and sales related activities as well.In the final stages of my employment, I planned an overhaul of, the online presence of the magazine. From June 2006 to May 2007 (1 year) Freelance Writer @ Jasubhai Digital Media I joined SKOAR! as a freelance writer in its second issue which was completely redesigned and launched. I was involved in the redesign process which required a clear understanding of the target audience and the style required to connect emotively with the same. Over the next three years, I was a consistent contributor to the magazine by providing product reviews and previews. I also contributed to special features and conducted interviews for the same. My work for the magazine was appreciated and led to my appointment as a senior writer/sub-editor for the magazine in June 2006. During the entire period where I served as a freelancer, I was pursuing a gruelling full-time course in Engineering and also worked on several other projects. From December 2003 to June 2006 (2 years 7 months) Writer @ Jasubhai Digital Media I was hired as a writer for Digit – India's largest selling Technology publication and selected as one of 15 in a nationwide talent hunt which attracted more than 3500 applicants.As a writer, I was responsible for the "First Hand" section of the magazine, a position that allowed me to understand the exploding IT scene and gain different perspectives from developers, vendors and retailers alike. I was also responsible for many technology assignments and primers that aimed at educating a young audience.I was also expected to come up with ideas during the concept and design stages of the magazine as well as the multimedia content included with the same. From May 2003 to December 2003 (8 months) Design System Manager @ Twilio Inc. I founded the design systems initiative at Twilio, and lead the people and the product. San Francisco Bay Area

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Aayush Iyer's Personality Type

Introversion (I), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

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