Marketing Analyst - Manager
March 2013 to Present
Member - Board of Directors
September 2010 to Present
Real Estate Broker
August 2004 to Present
Palo Alto Networks
Marketing Data Analyst
June 2012 to January 2013
Shutterfly / Tinyprints
Marketing Analyst, CRM Analyst, Automation Manager, Data Infrastructure Engineer
October 2010 to June 2012
8 Figures Corp.
Marketing and Business Development Manager
September 2005 to May 2012
June 2010 to October 2010
Marketing Analyst and Automation Manager
September 2008 to June 2010
Web / Internet Marketing Engineer
April 2004 to April 2005
Project Managment Professional - Candidate
2015 to 2015
Colorado State University
Masters Business Administration (MBA) Business Administration and Management General
2010 to 2012
California Polytechnic State University-San Luis Obispo
Bachelor of Science Computer Engineering
1999 to 2004
Designed and built the marketing Tableau infrastructure, reports, and trained end-users on consuming reports. Perform pre-campaign segment analysis to determine which segments we should target. Delivered KPI’s through standard and ad-hoc reports for the Shutterfly business unit. Analysis of customer retention through cohort analysis, lifetime value, and product purchase behavior. Worked cross-functionally with Data Warehousing to aggregate... Designed and built the marketing Tableau infrastructure, reports, and trained end-users on consuming reports. Perform pre-campaign segment analysis to determine which segments we should target. Delivered KPI’s through standard and ad-hoc reports for the Shutterfly business unit. Analysis of customer retention through cohort analysis, lifetime value, and product purchase behavior. Worked cross-functionally with Data Warehousing to aggregate data from ecommerce platform, ESP, and Omniture to enhance targeting and reporting capabilities. Setup and tracked customer retention metrics to monitor segment churn.
What company does Victor Engineer work for?
Victor Engineer works for Shutterfly Inc.
What is Victor Engineer's role at Shutterfly Inc.?
Victor Engineer is Marketing Analyst - Manager
What industry does Victor Engineer work in?
Victor Engineer works in the Internet industry.
Marketing Analyst | CRM Analyst | Business Analyst | Data and Automation Engineer | Database Marketing | CRM Manager | Customer segmentation | Segmentation analysis Marketing Analyst for a 100+ million dollar revenue business unit of Shutterfly working in the marketing department at Tinyprints. Drives CRM, SEO, SEM and Direct Mail analytics. Additionally I drive CRM analytics across both Shutterfly and Tinyprints business units. Manages marketing server and is responsible for automation of reports and KPI’s. Works cross-functionally with data warehousing and ecommerce team to ensure data integrity and timeliness of data. Works with CRM team, IT, and Data Warehouse team in the implementation of new datamarts, campaign management system, and email service providers. The experience that I posses in SQL scripting and programming combined with my analytic marketing experience, makes me a very versatile contributor. My varied experiences in marketing have exposed me to a wide variety of techniques and disciplines. Combining my MBA degree with my computer engineering degree makes me a unique contributor to any position and company. Through my entrepreneurial endeavors and non-profit work, I have consistently shown the motivation, independent thinking, and self-starter attitude required to be a successful contributor. The roles that I have performed exceedingly well in all required cross-functional work between multiple departments, which demonstrates my ability to work well with others. I am utilizing LinkedIn to connect with others in my industry as well as meet new contacts in my other areas of interest such as real estate residential development. I have a wealth of marketing, programming, and real estate experience to contribute to this community. Data Analytics, SQL, SQL Server, Customer Profiling, Loyalty Analysis, Attribution Modeling, Excel, MySQL, PHP, Responsys, Exact Target, Conversion rate, TeraData, Tableau, Marketing dataMarketing Analyst - Manager @ Designed and built the marketing Tableau infrastructure, reports, and trained end-users on consuming reports. Perform pre-campaign segment analysis to determine which segments we should target. Delivered KPI’s through standard and ad-hoc reports for the Shutterfly business unit. Analysis of customer retention through cohort analysis, lifetime value, and product purchase behavior. Worked cross-functionally with Data Warehousing to aggregate data from ecommerce platform, ESP, and Omniture to enhance targeting and reporting capabilities. Setup and tracked customer retention metrics to monitor segment churn. From March 2013 to Present (2 years 10 months) Member - Board of Directors @ Non-profit that helps disabled adults lead more independent lives. From September 2010 to Present (5 years 4 months) Real Estate Broker @ - Licensed Broker - Investment Purchase Transactions - Real Estate Development From August 2004 to Present (11 years 5 months) Marketing Data Analyst @ Next generation firewalls that identify and control applications by user and scan content to stop threats and prevent data leakage. - Develop automated reports that retrieve key business data from multiple sources and deliver them in an easily digestible and actionable format. - Drive advanced analysis of customer and prospect data and establish and monitor key metrics in collaboration with business owners. - Improve quality of leads by developing data augmentation and lead acquisition capabilities. - Collaborate with IT on roll out of global ERP systems and ensure key marketing flows such as campaign-to-cash are enabled. - Research, identify, procure, and manage all necessary tools and software. - Continually monitor data completeness, quality, and integrity. - Set quarterly goals and benchmark primary metrics against peer group. From June 2012 to January 2013 (8 months) Marketing Analyst, CRM Analyst, Automation Manager, Data Infrastructure Engineer @ - Highly-personalized stationary with innovative customization tools and unique product designs. - Works cross-functionally with data warehouse team and business units to integrate Tinyprints data into Shutterfly infrastructure and development of the campaign management system, Unica. - Develop forecast for web site traffic across all marketing channels and maintenance of weekly marketing traffic dashboard. - Design and build data warehouse model to email service provider that allows marketers to build personalized and custom campaigns. - Create and maintain KPI reports for TinyPrints, Wedding Paper Divas, and our Greeting Cards business units. - Analysis of customer lifetime value, loyalty, and purchase behavior. - Maintain marketing server database and cron scheduler. From October 2010 to June 2012 (1 year 9 months) Marketing and Business Development Manager @ Fantastic Sams Hair Salons, Alamo 2005-2011 - Partner in franchise operation business with emphasis on unit level marketing and business development. - Formulated new customer acquisition strategies that achieved the highest regional volume of greater than 500 customers per week with a 3% conversion rate on direct marketing. - Developed email database marketing campaign utilizing SQL and VBA programming to target various segments which increased ticket averages by 8% and improved guest retention rate by 12%. - Created display and internal marketing strategies targeting existing customers resulting in incremental service and retail sales of 5%. - Collaborated with CFO on developing payroll models, cost controls, budgeting, and financial forecasting; this contributed to an 11 month break-even point with our first franchise unit. - Developed training materials and managed employees to perform high-quality customer service in a fast-paced business resulting in a customer retention rate of over 75%. From September 2005 to May 2012 (6 years 9 months) Analytics Engineer @ Leader in B2B sales intelligence software, B2B marketing intelligence software, and predictive analytics. - Customer facing position that focused on delivering propensity scoring directly through our SAAS or through an integrated SalesForce platform. - Configured and customized instances of our SAAS, Prism, for clients such as VMWare and ADP. - Loaded and transformed large amounts of client data into SQL Server analytics engine. From June 2010 to October 2010 (5 months) Marketing Analyst and Automation Manager @ - Awarded Employee of the Quarter for exceptional performance in analytic intensive position where product management and strategy communication drive web campaigns and new product discoveries. - Increased drop ship margin dollars 18% by designing a segmented pricing model in Excel using VBA programming; based on an analysis of competitor pricing, purchase history, and product cost. - Improved one-on-one email conversion rate by 12% by developing a customer segmentation model using business intelligence, product categorization, and customer purchase history. - Develop ad-hoc reports using SQL and VBA to provide on-going statistical analyses of marketing campaigns and KPI reports for multiple departments (marketing, purchasing, and sales). - Design and implement data aggregations, cubes, and queries with key stakeholders to ensure that data and reporting capabilities meet the needs of data consumers in marketing and sales groups. - Reduced strategy implementation time by 15% through the translation of business objectives into concise technical specifications between cross-functional departments including IT and marketing. - Grew number of products per order 8% by improving site search capability, improving part specifications and the quality of product content for 55,000 products on Jameco website. From September 2008 to June 2010 (1 year 10 months) Web / Internet Marketing Engineer @ - Responsible for web campaigns that showcase the functional potential and breadth of National's products. - Developed back end databases and front end user interfaces for web based tool, WEBENCH®, that allows customers to choose, design, test, and simulate National's parts. - Conceptualized with product marketing teams to diagram parts in a variety of consumer applications to showcase National's breadth of product offerings on the web. From April 2004 to April 2005 (1 year 1 month) PMP Certification @ Project Managment Professional - Candidate From 2015 to 2015 Masters Business Administration (MBA), Business Administration and Management, General @ Colorado State University From 2010 to 2012 Bachelor of Science, Computer Engineering @ California Polytechnic State University-San Luis Obispo From 1999 to 2004 Victor Engineer is skilled in: Analytics, CRM, Data Analysis, Business Intelligence, SQL, Marketing, Databases, Email Marketing, Data Mining, SaaS, Product Marketing, Product Management, Management, marketing analyst, Online Marketing
Introversion (I), Intuition (N), Thinking (T), Judging (J)
3 year(s), 6 month(s)
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