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Sybil Wyatt

Senior Consulting Vice President, Strategic Communications

Chief Communications Officer at University of California, Hastings College of the Law

San Francisco, California

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Sybil Wyatt's Email Addresses & Phone Numbers

Sybil Wyatt's Work Experience

Grenzebach Glier and Associates

Senior Consulting Vice President, Strategic Communications

San Francisco Bay Area

University of California, Hastings College of the Law

Chief Communications Officer

San Francisco, California

Central European University

Director of Communications

2011 to 2014

Budapest, Hungary

Sybil Wyatt's Education

Community School, Tehran

1968 to 1969

International School Bangkok

1966 to 1968

University of Tennessee-Knoxville

BS, Journalism

1974 to 1978

Sybil Wyatt's Professional Skills Radar Chart

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Compassionate
Strong sense of self
Engaging

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50% Left Brained
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Sybil Wyatt's Estimated Salary Range

About Sybil Wyatt's Current Company

Grenzebach Glier and Associates

Frequently Asked Questions about Sybil Wyatt

What company does Sybil Wyatt work for?

Sybil Wyatt works for Grenzebach Glier and Associates


What is Sybil Wyatt's role at Grenzebach Glier and Associates?

Sybil Wyatt is Senior Consulting Vice President, Strategic Communications


What is Sybil Wyatt's personal email address?

Sybil Wyatt's personal email address is s****[email protected]


What is Sybil Wyatt's business email address?

Sybil Wyatt's business email addresses are not available


What is Sybil Wyatt's Phone Number?

Sybil Wyatt's phone (213) ***-*570


What industry does Sybil Wyatt work in?

Sybil Wyatt works in the Public Relations and Communications industry.


About Sybil Wyatt

📖 Summary

Senior Consulting Vice President, Strategic Communications @ Grenzebach Glier and Associates San Francisco Bay AreaChief Communications Officer @ University of California, Hastings College of the Law San Francisco, CaliforniaDirector of Communications @ Central European University Recruited during CEU’s 20th anniversary year to establish and lead the university’s first communications office. Conducted a multifaceted analysis and wrote a strategic plan approved by the president and board of trustees. Set five priorities: craft a distinctive, cohesive institutional identity; help achieve top-priority institutional goals; strengthen central communications functions; help units communicate more strategically and effectively; and establish an institutional framework for conducting an integrated communications program. Highlights• Led a branding project that defined institutional positioning and produced a vibrant visual identity for the university and its 50+ units.• Provided overarching direction to a comprehensive upgrade of CEU’s institutional website. • Initiated the university’s first international media relations and proactive social media programs. • Created a content-rich, web-based news vehicle for internal and external audiences. • Conceptualized and produced the university’s flagship brochure and 20th anniversary annual report. • Originated the theme, “Feed Your Mind, Find Your Passion” for CEU’s intensely popular student-recruitment campaign; helped develop a large, integrated suite of marketing materials.• Served the president on special projects; for example, wrote paper capturing CEU contributions to Hungary that helped secure independence-preserving exceptions to a new higher education law.• Won three top awards in the Association of Marketing and Communication Professionals' 2014 Hermes Creative Awards competition (with internal and external colleagues): platinum for the 2013 CEU annual report and gold in the integrated marketing materials and overall website categories. From 2011 to 2014 (3 years) Budapest, HungaryExecutive Director of Communications @ University of California, Berkeley, School of Law Directed the school’s first comprehensive communications program. Hired to rethink the function, assemble a new staff, and align priorities with the dean’s ambitious agenda: Grow the faculty by 40 percent. Increase financial aid threefold to ensure access as tuition climbs. Lead peers in loan forgiveness for graduates choosing public-interest careers. Create multidisciplinary research centers to inform policymakers on urgent societal issues. Boost philanthropy tenfold. Highlights• Rebranded the school and its affiliates. Defined core characteristics, implemented a controversial but important name change, and replaced visual cacophony with a coherent identity system.• Originated the theme, “Big Challenges, Bold Action” for the school’s $125 million fundraising campaign. Wrote the overarching case statement and produced a large, modular suite of literature. • Co-directed overhaul of the school’s first cohesive website, with more effective architecture, navigation, and functionality plus more vibrant content, design, and voice.• Initiated proactive media relations program that positioned faculty members as thought leaders and the school as an innovator in legal education and public policy engagement. From 2006 to 2011 (5 years) Berkeley, CaliforniaDirector, Development Communications @ Johns Hopkins University Led the only communications program serving all components of the Johns Hopkins Institutions. Managed a seven-member team to advance the goals of a $2 billion campaign that eventually topped $3.7 billion. Created a plan that redirected the office to target top philanthropic priorities. Highlights• Collaborated with colleagues in central and divisional units on marketing and communications strategies. Produced publications, videos, and event scripts to help raise $270 million for a huge hospital expansion, $100 million for endowed scholarships, and $55 million to strengthen education in the humanities. Created a communications plan with the Annual Giving Office for boosting unrestricted gifts of $100 to $100,000 and collaborated on implementation. • Developed concepts and content for an annual campaign gala. Scripted speakers; produced videos representing all nine schools; and organized live event components with faculty, students, and alumni. • Directed communications for the Knowledge for the World Tour, a campaign to build Hopkins’ community of supporters nationwide. Developed positioning strategy, creative concepts, and content for this unprecedented six-city outreach effort. Program included five short films and 18 panel discussions (three per city) featuring dozens of distinguished faculty and alumni. Led creative team in developing advertising, print materials, web content, and event graphics. Scripted university and volunteer speakers. Regional campaign results: $30 million in gifts, $42 million in planned or pending gifts, and 316 major prospects identified. From 2003 to 2006 (3 years) Baltimore, MarylandHead, Marketing Communications @ Bechtel Corporation Directed the company's global marketing communications program. Supervised a group of seven with responsibility for publications, advertising, photography, video, and trade shows. Oversaw development of online resources including archives of photo and video assets. Created a library of downloadable, customizable print materials—in multiple languages—on corporate, business-line, and project-specific topics for use by business development professionals worldwide. Produced corporate ads, videos, and displays.Highlights• Managed Bechtel’s corporate identity. Supervised redesign of the logo, timed with the firm’s 100th anniversary. Initiated a centennial exhibit that was open to the public for six months at the National Building Museum in Washington, D.C. Co-managed a project to refresh Bechtel’s vision & values statements, expressed through a video and related materials used at all job sites worldwide. • Led a project to brand Bechtel’s 500-site Web presence, establishing policies, procedures, and design standards. Delivered “e-branding” training to employees on four continents.• Created marketing collateral for rail, water, industrial, power, and financing & development units; new-employee recruitment and orientation packages; launch material for two start-up companies; and print ads for all major markets. • Provided marketing communications consulting to 150 managers via seminars in Brisbane, Singapore, London, and Washington, D.C. • Served as communications manager for Bechtel Quebec in support of a major repositioning strategy. Managed a 350-person event at which initiatives were announced by Bechtel’s CEO and Quebec’s deputy premier. Defined messages, supervised speechwriting, created dual-language literature, and organized press conference. Facilitated post-event work with government-relations consultants. From December 1996 to November 2003 (7 years) San FranciscoManager, Special Publications @ Oak Ridge National Laboratory Tapped to create and lead a program to convey the relevance of laboratory activities to key external audiences, advancing such goals as transferring technology to industry, fostering collaborative R&D, attracting funding for research priorities, recruiting outstanding women scientists, providing educational opportunities to students at all levels, and informing public- and private-sector leaders of the practical value of laboratory research. Highlights• Assembled and directed a team that produced a suite of award-winning brochures, magazines, videos, and exhibits. Branded all materials with a lively voice and distinctive visual identity. • Upgraded museum offerings. Produced a 15-minute video on the laboratory’s role in the Manhattan Project for public viewing at the Graphite Reactor, a national historic landmark, and at the American Museum of Science and Energy. Initiated and conducted an oral history project that videotaped interviews with key participants in the laboratory’s WWII-era mission. Produced a 21-minute video and accompanying exhibit for the visitor center, featuring contemporary R&D achievements. • Wrote speeches for the laboratory director, including addresses to representatives of the American Association for the Advancement of Science, the World Bank, the National University Continuing Education Association, the American Physical Society, and Russia’s Kurchatov Institute.• Received Significant Event Award, a cash prize for leadership in producing a body of work "with significant impact on how ORNL is regarded externally." Recognized three years in a row for “distinguished service.” From 1990 to 1996 (6 years) Oak Ridge, TennesseeDirector of Communications @ University System of Maryland Served as communications director within the central administration of the five-campus University of Maryland and its successor 11-campus University System of Maryland. Provided editorial and creative services for all system-level communications. Highlights• Co-managed the identity transition when two systems of public higher education merged to form the 11-institution University System of Maryland. Crafted messages for key constituencies including faculty, staff, students, alumni, donors, public officials, and business leaders. • Edited a quarterly newspaper for the pre-merger campuses of the University of Maryland. Created a post-merger magazine to raise the profile of the new university system among opinion leaders. Produced diverse informational and marketing materials. • Served as communications lead in the initial stages of the university system’s $200 million campaign. Wrote the prospectus, co-wrote the case statement, and directed an audio-visual launch presentation. • Wrote speeches for the chancellor and regents, including testimony delivered to the Maryland General Assembly; commencement and inauguration addresses; and remarks to community leaders, top donors, and visiting dignitaries. Wrote the chancellor's annual report to the board of regents. Wrote the case for a high bond rating, which the chancellor used to secure a AA+ rating—the highest for a public university. From 1986 to 1990 (4 years) Adelphi, MarylandCommunications Specialist @ Tennessee Valley Authority Provided writing, editing, publications, and project-management services for this “federal corporation” whose mission includes producing power, conserving natural resources, advancing sustainable agriculture, enabling river navigation, providing flood control, and promoting economic development across a seven-state region. Highlights• Created publications for external distribution. Developed concepts and led creative teams to produce materials capturing the agency’s most compelling contributions in every arena of activity. • Wrote TVA’s history; produced resulting 50th anniversary commemorative publication. • Edited the TVA annual report for five years, directing all aspects of the project and consistently winning regional and national awards. • Wrote news and feature articles for an award-winning biweekly employee newspaper. • Co-directed a multimedia show, “The Great Experiment,” on TVA’s half-century of accomplishment, narrated by author Alex Haley and shown to more than 1,000 visitors a month in Knoxville and Chattanooga. From 1979 to 1986 (7 years) Knoxville, Tennessee


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In a nutshell

Sybil Wyatt's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

5 year(s), 0 month(s)

Sybil Wyatt's Willingness to Change Jobs

Unlikely

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