Alex Lomizov's Email Addresses & Phone Numbers

📖 Summary

I've been doing quant market research and marketing analytics for more than 15 years now; and I'm really good at it. A few of my core skills: Statistical analysis, conjoint and Bayes methods, segmentation, price modelling, product line optimization, marketing KPI development, data fusion. Expert level in R, SPSS and Sawtooth Software tools, experienced user of SAS and MS SQL Server. A couple of my professional highlights: - Developed and led five-year-long research program for global TOP5 soft drink brand to measure incremental volume of national-level promo campaigns in Russia and Turkey, using cutting-edge data analysis tools and fusion of internal client databases and external survey-based sources. - Developed and led six-year-long research program for global TOP10 mobile operator to measure and predict customer retention, switching, and churn and to track drivers of customer flows in seven countries with more than 140 geographic locations.Head of Analytics @ Head of analytics and data science team. Responsible for development and application of an array of advanced methods, models and techniques. From October 2015 to Present (3 months) London, United KingdomDirector of Analytics @ Lead advanced analytics role. Responsible for all advanced analytics efforts across all offices (London, NY, Los Angeles, San Francisco, Singapore) and all account teams. - Conjoints - Segmentations - Predictive modelling and data fusion From January 2015 to October 2015 (10 months) London, United KingdomHead of Product @ Proved.co is award-winning marketing analytics startup, an online service to test and benchmark new product ideas. I've co-founded proved.co with two other partners in 2012. - Lead product role - Responsible for product development and research modelling - Managed marketing efforts, including partnerships, events and social media strategy. From May 2012 to December 2014 (2 years 8 months) London, United KingdomHead of Quantitative Research @ Bojole research is market research agency based in Moscow, Russia. I've co-founded Bojole research with two other partners in 2006 as quant boutique with key expertise in segmentation and concept / price testing with Conjoint methods. Throughout the years the agency grew to full-service powerhouse with 36 employees in Moscow HQ, two employees in London sales office and 120+ employees in call-centre near Moscow. - Responsible for core quant offering. - Managed client and stakeholder relationships. - Recruited, led and managed team of more than 20 quant research guys. - Successfully delivered hundreds of strategic projects for top-tier clients, including Coca-Cola, MasterCard, VimpelCom, Nestle, Kimberly Clark, and Kaspersky. - Appointed as CEO in 2012; also served as non-executive Chairman in 2013-2014. From January 2006 to April 2012 (6 years 4 months) Moscow, Russian FederationAssociate Research Director @ IMCA was one of the leading Russian market research agencies between 1999-2006, before being acquired by integrated marketing group. - Responsible for U&As, brand health and segmentation projects. - Managed team of five research executives. - Led on business development and secured a portfolio of new clients, including MasterCard and Vimpelcom. Grew business with existing accounts, including Coca-Cola and Procter&Gamble. From July 2003 to January 2006 (2 years 7 months) Moscow, Russian FederationMarket Research Manager @ Client-side market research positions with local Russian companies including Russian retail chain and Russian personal care producer. From April 2000 to June 2003 (3 years 3 months) Moscow, Russian FederationBA, Sociology, Statistics @ Higher School of Economics From 1999 to 2002 Alex Lomizov is skilled in: Market Research, Quantitative Research, Analytics, Customer Insight, Consumer Insight, Consumer Behaviour, Segmentation, Conjoint Analysis, SPSS, R, Data Analysis, Bulletin Boards, Questionnaire Design, Market Analysis, Survey Design