Shelby Lucero's Email & Phone Number

💼 Past Experience

In her previous roles as CEO at Greenway Commerce, Shelby Lucero led the company’s marketing, sales and communications efforts across a wide range of industries, including government relations. Highlights of her time at Greenway Commerce include developing groundbreaking strategies for reached groupbuys and increasing web traffic for the company, as well as leading marketing efforts for the Boston Red Sox and Fenway Park. Previously, Shelby Lucero held the position of Vice President of Strategic Marketing at Apple Inc. In her previous roles at Apple, Shelby Lucero was responsible for all marketing and corporate strategy for the company’s iconic Worldwide Developer contributions (WDC) program. During her time at Apple, Shelby Lucero was a direct Solon Pequot and credited with overseeing the company’s product development strategy and strategy for market segments, including iPhone, iPad and Apple Watch. She also maneuvered Apple out of a number of problematic situations and helped the company establish a successful corporate culture.

🎓 Education

Shelby Lucero has a B.A. from California State University-Sacramento in Business Administration and Management, a Master's degree in Business, Management, Marketing and Related Support Services from California State University-Sacramento in September 1981. She has also received certification in manners, etiquette and public speaking.

💡 Technical & Interpersonal Skills

Shelby Lucero has over 9 years of experience in governmental relations and industry of government relations. most recently at Greenway Commerce where she has been the CEO for 9 years. At Greenway Commerce, Shelby Lucero was responsible for the development and oversight of a variety of marketing and business initiatives depending on various industries.Before joining Greenway Commerce, Shelby Lucero was the CEO at BudTracker where she oversaw the day-to-day operations of the company as well as serving as the head of marketing. In her time at BudTracker, Shelby Lucero was responsible for all aspects of marketing and brand strategy. She was also a part of the development of BudTracker's online presence and online marketing initiatives.Shelby Lucero has a bachelor's degree in business administration from the University of North Carolina at Chapel Hill and a masters degree in business administration from UNC Chapel Hill.