Emily Mcdaniel

As the Hospitality Director and Co-Owner of Helen Restaurant, Emily McDaniel brings a unique blend of creativity and operational expertise to the forefront of Birmingham’s dining scene. With a rich background that began in the marketing team at Jim ‘N Nick’s BBQ, Emily has cultivated a deep passion for the hospitality industry, where her commitment to exceptional guest experiences shines through. At Helen, she plays a pivotal role in shaping the restaurant's contemporary Southern grill concept, collaborating closely with Chef Rob McDaniel to craft a menu that honors traditional cooking methods while embracing modern culinary trends.

Under Emily's leadership, Helen has become a vibrant hub for both locals and visitors, showcasing the rich flavors of the South in a warm, inviting atmosphere. Her strategic vision and hands-on approach have been instrumental in executing key projects, such as seasonal menu launches and community engagement initiatives that highlight local ingredients and foster relationships with nearby farms. Emily's expertise in marketing and social media has also been crucial in building Helen's brand presence, utilizing innovative strategies to connect with patrons and enhance their dining experience.

Emily's multifaceted skill set—ranging from sales and leadership to catering and nonprofit collaboration—enables her to navigate the complexities of the restaurant industry with finesse. Her dedication to fostering a strong team culture and commitment to excellence ensures that every aspect of Helen resonates with the essence of Southern hospitality. As she continues to lead Helen into the future, Emily McDaniel remains a driving force in Birmingham's culinary landscape, blending tradition with innovation to create memorable dining experiences.