Russ Procopio is a dynamic sales and marketing executive leader with broad and extensive business experience. His expertise within the healthcare industry, including director and senior executive level roles within Fortune 50 medical device, pharmaceutical and healthcare services companies, gives him a unique perspective leading in a highly dynamic business environment. Mr. Procopio is a successful change agent, with a quantifiable, proven track record of leading organizations, products and services to substantial, sustainable growth.

Senior Vice President and Growth Officer @ From July 2014 to Present (1 year 6 months) Group Vice President, Sales @ Responsible for commercial sales, strategy, and execution activities for $11B US community pharmacy business. From July 2011 to July 2014 (3 years 1 month) Greater Philadelphia AreaVice President, Generics Sales @ Accountable for over $5 billion in annual sales. Responsible for annual sales/ marketing strategy development, sales execution and strategic planning for organization's generic pharmaceutical business. From July 2008 to July 2011 (3 years 1 month) Executive Director, Business Development @ Developed commercialization strategy and launched execution tactics for organization's multi-billion dollar generics Rx business. From 2007 to 2008 (1 year) Marketing Product Director @ Overall accountability and oversight for $140MM Balloon Expandable Stent, Percutaneous Transluminal Angioplasty (PTA) Balloon product portfolios representing 40% of total company revenues. Responsibilities include Financial and Strategic Planning, Market Research/ Integration, Marketing Communications, Branding/ Advertising, Sales Force Effectiveness, Supply Chain, Competitive Strategies, Market/ Portfolio Development and Customer Relationship/ Infrastructure Management. Successful Launch of Tempo ® Aqua ™ Diagnostic Hydrophilic Catheter – 2005 Successful Launch of AVIATOR® Plus PTA Balloon Catheter – 2007 From 2004 to 2007 (3 years) Director, Sales Operations @ Reporting to the Vice President of Sales and managing fifteen team members (including four at MBA manager level), responsible for turn-around of once defunct Sales & Marketing support team into a solid competitive advantage within first two years of employment. Strategies utilized included: departmental mission/ vision statements, identity, branding strategies, centers of excellence creation, organizational architecture, talent capture and retention, team infrastructure development, and process improvement initiatives. Two year reorganization effort lead to a direct contribution of over $4.5MM to organizational P&L and 20% increase in sales force effectiveness while reducing departmental expenses year over year. From 2002 to 2004 (2 years) Director, National Sales @ Direct and manage staff of six MBA level managers of national account development activities outlined below. Responsible for the management, direction, coordination and presentation of numerous executive management deliverables, supporting corporate pharmaseutical, medical device, diagnostic and consumer marketing and strategy initiatives. Responsible for strategy, account development, and contract marketing activities leading to over 1,800 accounts and $2 billion in annual contracted sales. From 2002 to 2002 (less than a year) Manager, National Sales @ Partner with Johnson & Johnson domestic Pharmaceutical, Medical/Surgical and Diagnostic operating companies to develop and market innovative and strategic contracting and pricing solutions, maximizing the collective value of J&J’s unique portfolio of products and services. Assist with market/customer analysis and strategic development of new product offerings. Streamline business processes and improve communication with all internal/external constituents by protecting J&J’s commercial and legal interests. Responsible for strategy, account development, and contract marketing activities leading to 300 accounts and $180 million in annual contracted sales. From 2000 to 2002 (2 years) Consultant @ Served as project manager contributing to the largest bank divestiture in U.S. history. Conducted operational and financial studies as part of due diligence process. Interacted with senior management of both entities. Managed consulting staff. Reviewed and mediated agreement. Mediated regulatory compliance with Securities Exchange Commission. Co-managed a strategy engagement for a large healthcare system. Facilitated, implemented and tracked strategic initiatives. Strategic goals were to improve system’s financial, operational, and clinical performance through cost reduction, clinical redesign, and productivity enhancements. Led numerous marketing initiatives resulting in identified new business opportunities to support continued growth and to maintain market share. Assumed Interim Assistant Vice President of Business Services position for an entity owned by a large healthcare system. Directed Revenue Cycle project. Quantified the liquidity of $55 million in accounts receivable aged over 60 days. Interviewed key hospital personnel including senior management to assess business office and overall revenue cycle processes. Presented findings and recommendations to senior management for Board approval. From 1998 to 2000 (2 years) Director of Budget and Financial Planning @ Managed budget and research accounting staff. Coordinated and managed operating, capital budget and financial planning processes. Conducted analysis of new and existing programs, assessing productivity, rates, and profitability. Collaborated with Vice President of Finance in quantifying the impact of marketing and strategic planning objectives within financial statements. From 1996 to 1998 (2 years) Budget & Reimbursement Specialist @ Prepared $550 million budget documentation for submission to University Trustee Executive Committee. Implemented budgetary decisions and responded to departmental requests. Monitored Hospital cost effectiveness programs. Served as liaison between senior management and departments regarding reporting issues. Prepared and analyzed Council of Teaching Hospitals (COTH) and University Hospital Consortium (UHC) benchmarking surveys. From 1994 to 1996 (2 years) Staff Accountant @ Prepared monthly financial statements, salary expense reports, and payroll bills. Updated and maintained comprehensive salary database. Participated in development of capital budgets. Conducted process analysis and authored associated procedures. From 1992 to 1994 (2 years)

MBA, Management @ Widener University From 1996 to 2003 BA, Accounting/ Finance @ Saint Josephs University From 1988 to 1992 Springfield High School From 1984 to 1988 Russell MBA is skilled in: Product Marketing, Marketing Strategy, Management, Portfolio Management, Organizational Development, Strategic Planning, People Management, Team Building, Consensus Building, Distribution Management, Executive Presentations, Operations, Sales Operations, Financial Planning, Executive-level Communication