Rachael Cook

VP, Marketing Strategy & Science at Comcast Advertising | Denver, Colorado, United States

About Rachael Cook

Rachael J. Cook serves as the Senior Director of Automation and Technology at Comcast Business, where she leverages her extensive expertise in marketing and sales technology to drive transformative initiatives across the organization. With a strategic vision that encompasses a $10.5 million budget and oversight of 12 contractors, Rachael excels in optimizing enterprise-wide tools and enhancing operational efficiency. Her role involves not only the negotiation and management of over 20 vendor relationships and 50 contracts but also the critical transformation of CRM systems to better align with organizational goals.

Under Rachael's leadership, Comcast Business has successfully completed 116 initiatives, with an additional 36 currently in progress, showcasing her ability to anticipate organizational needs and implement innovative solutions. Her focus on cross-functional collaboration ensures that diverse teams work cohesively towards shared objectives, while her expertise in change management facilitates smooth transitions during the implementation of new technologies. Rachael's proficiency in digital media, B2B marketing, and web analytics further enhances her capability to drive impactful strategies that resonate with target audiences.

Rachael's commitment to excellence is evident in her approach to public relations and online marketing, where she employs data-driven insights to inform decision-making and optimize campaign performance. As a thought leader in the industry, she continually seeks to refine processes and introduce critical enhancements that propel Comcast Business forward in a competitive landscape. Her passion for innovation and strategic execution positions her as a key player in the ongoing evolution of marketing technology within the organization.

Rachael Cook Work