A few things I believe in
- Put the customer first
- Keep it simple and focus on making 1 or 2 things great
- Iterate rapidly
- Let data drive decisions
Product Marketing / Product Manager - Media and Platform @ • Led growth for Facebook Live and exceeded goal for live watch time by over 100% through Feed, notifications, and other entry points. Led Live launch resulting in coverage from 80+ press articles globally.
• Helped ship Facebook’s first live sports product resulting in millions of visits during Super Bowl XLIX and other major matches. Led product team to define roadmap, track metrics, expand sports coverage, and improve discovery.
• Tripled DAU over 6 months after doubling 30-day retention for Facebook Mentions, an app for public figures. Led growth team in prioritizing push and other tactics based on app usage insights.
• Led team that developed Facebook’s Year in Review from concept to launch in 3 months. Shipped experience to 13 countries, with promotion from Mark and Sheryl.
• Managed team that built and shipped the Facebook Media portal.
• Presented at Facebook and industry conferences in Israel, SF and Austin attended by 500+ developers. From March 2013 to Present (2 years 10 months) Product Marketing - Mobile Monetization @ • Defined mobile and tablet advertising experiences at Skype by working closely with UX and engineering
• Drove $30M in revenues by leading launch and adoption of Bing's local and mobile search ad products across brand, SMB, and reseller channels
Ranked in top 10% of employees and promoted after 1 year From August 2011 to March 2013 (1 year 8 months) Product Manager Intern - Mobile Display Advertising @ Developed strategy to expand Microsoft’s mobile display ad network to tackle the highest priority publisher verticals by partnering with sales, product, and business development teams From June 2010 to August 2010 (3 months) Consultant @ • Led strategy and business case development to launch a new unified communications product at a major wireless carrier.
• Identified partnership opportunities for a leading U.S. carrier to introduce wireless in medical devices.
• Recommended new U.S. handset concepts to a global mobile device maker by analyzing trends and customer feedback.
• Managed two associates by defining their work streams, providing guidance, and offering feedback.
• Promoted twice in three years. From August 2006 to May 2009 (2 years 10 months) Investment Banking Summer Analyst @ Worked in High Tech Group and performed full M&A valuation analysis From June 2005 to August 2005 (3 months)
MBA @ Massachusetts Institute of Technology - Sloan School of Management From 2009 to 2011 Sc.B, Applied Mathematics-Economics @ Brown University From 2002 to 2006 Peter Yang is skilled in: Product Management, Monetization, Mobile Advertising, Mobile Internet, Product Marketing, Product Launch, User Experience Design, SQL, Email Marketing, Product Evangelism, Financial Modeling, Management Consulting, Adobe Fireworks, Python, Django, Strategic Partnerships, iOS development, User Experience
Websites:
http://www.petergyang.com