Matt Willis

Owner at KC Biscuit Company | Kansas City, Missouri, United States

About Matt Willis

Matt Willis, as the Owner of KC Biscuit Company, brings a wealth of expertise in marketing finance and strategic analysis to the forefront of his culinary venture. With a strong background in innovation support, he has successfully developed and commercialized the Perfect Square Buttermilk Biscuit formulation, which has garnered attention in the Kansas City Metro area since its launch in June 2019. This product exemplifies his ability to translate market insights into actionable financial projections, ensuring that new offerings not only meet consumer demand but also align with the company's financial goals.

In his role, Matt excels in strategic pricing analysis, providing bid support and developing customer programs that enhance promotional activities. His proficiency in brand analytics allows him to dissect performance metrics across various dimensions—brand, category, customer, and geography—enabling informed decision-making that drives growth. He is adept at crafting the annual operating plan, focusing on volume and sales forecasting, while also managing periodic updates to adapt to market dynamics.

Matt's skills extend to overhead budgeting, where he meticulously allocates, tracks, and analyzes expenses to optimize operational efficiency. His analytical mindset, combined with a deep understanding of competitive analysis and pricing strategy, positions him as a leader in the food industry. Through effective team building and management, he fosters a collaborative environment that encourages innovation and drives the success of KC Biscuit Company. With tools like Hyperion and advanced financial modeling at his disposal, Matt continues to navigate the complexities of the market, ensuring that KC Biscuit Company remains a staple in the local culinary landscape.

Matt Willis Work