Caleb Hutchinson

Head Of PPC at Veterans First Mortgage | St Augustine, Florida, United States

About Caleb Hutchinson

Caleb Hutchinson serves as the Head of PPC at Veterans First Mortgage, where he leverages his unique blend of analytical skills and creative problem-solving to drive significant growth in digital marketing initiatives. With a background that began in collegiate athletics and engineering, Caleb transitioned into business management, where he discovered his passion for impacting lives positively through effective marketing strategies. Under his leadership, Veterans First Mortgage has achieved remarkable milestones, including a staggering 114% increase in year-over-year revenue while maintaining a controlled spend increase of only 37%. This impressive feat underscores his expertise in optimizing pay-per-click (PPC) campaigns and developing go-to-market strategies that resonate with target audiences.

Caleb's strategic approach has also led to a 40% reduction in cost per lead across all landing pages he oversees, demonstrating his proficiency in web content writing and user experience design (UED). His commitment to enhancing the customer journey is evident in the 89% increase in prequalification rates, which rose from 13% to 26%. This achievement reflects his ability to analyze data and implement effective solutions that drive conversions. Additionally, Caleb has successfully overseen front-end website projects, ensuring that the user interface aligns with the overall marketing strategy and enhances customer engagement.

With a strong command of tools such as Google AdWords, Screaming Frog SEO Spider, and Microsoft Excel, Caleb is well-equipped to navigate the complexities of digital marketing in the mortgage industry. His dedication to continuous improvement and innovation positions him as a key player in shaping the future of Veterans First Mortgage and positively impacting the lives of veterans seeking home financing solutions.

Caleb Hutchinson Work