Manager, Auto Shows and Special Events @ Fiat Chrysler Automobiles (FCA)
Manager, Product Placements and Special Events @ Fiat Chrysler Automobiles (FCA)
Mobile Brand Website Manager @ Chrysler
Bachelor of Arts (B.A.), Business Administration and Management, General, 3.0 @
Wayne State University
Remarkable astute and dynamic professional equipped with comprehensive years of broad-based experience and well–honed skills in Marketing, Program Management, Supplier Quality and Parts and Service Operations. Possess superior leadership, complemented with proven ability to identify and transform needs into substantial programs for equal progression. Adept at formulating and executing effective strategies and applying best practices to achieve
Remarkable astute and dynamic professional equipped with comprehensive years of broad-based experience and well–honed skills in Marketing, Program Management, Supplier Quality and Parts and Service Operations. Possess superior leadership, complemented with proven ability to identify and transform needs into substantial programs for equal progression. Adept at formulating and executing effective strategies and applying best practices to achieve corporate goals. Highly recognized for superior work ethic and professionalism in establishing productive work environments and positive team relationships. Employ results-focused, cost-conscious approach when executing all assignments. Proven ability to direct multiple time-sensitive projects with uncompromised results within a fast-paced environment. Work well with all interests and authority levels stimulating cooperation, action and results. First-rate communication and program management skills with a customer focused approach. Proven team player and leader, I am consistently one who can be counted on to get the job done. Multilingual in English and Italian.
Key expertise include:
□ Digital and Brand Marketing □ Product Placement/Branded Entertainment □ Partnerships/Sponsorships □Special Events □ Auto Shows □ Corporate Events □Strategic Planning □ Program Management □ Product Launch and Development □ Supplier Quality Development □ Quality Systems, Methods and QS9000 Business Processes/ Procedures □ Plant Operations
Manager, Auto Shows and Special Events @ Oversee the activation of 51 Auto Shows across the United States and 6 Corporate Special Events. Direct the work of 5 agency teams, 7 full time employees and a multi-million dollar budget. Interface with 9 Chrysler Business Centers and 7 Chrysler Group Brand organizations. From October 2013 to Present (2 years) Auburn Hills, MIManager, Product Placements and Special Events @ Support the Marketing and Brand Organization through the coordinating and activation of world class product placements and special events.
Oversee the successful coordination and execution of 10+ Chrysler, Dodge, Ram and Fiat special events including charity sponsorships, and red-carpet movie premiers; The Fast and Furious 6, Man of Steel and Rush Movie Premiers; Seven events supporting the Fiat 500e launch, Campaign Hollywood-Vanity Fair/Night before the Oscars, John Varvatos Stuart House, Motown the Musical, Jeep Hero Summit, Kennedy Golf Tournament.
□Coordinate vehicle selection, placement and integration at venue.
□Oversee all development/execution for event including: directing creative approvals for vehicle display backdrops, step and repeat, invitations, promotional material, social content integration, onsite videographer/photographer, VIP shuttle service, gift bags, signage/banners etc.
Oversee the vehicle fleet operation in Hollywood California. Gained efficiencies by :
□Reducing the number of vehicles in fleet eliminating monthly overage fees resulting in a 250K cost savings
□ Support the internal audit process by implementing the following actions:
□ Established corrective measures to ensure proper vehicle documentation was on file and accessible at all times.
□ Developed an internal vehicle usage agreement process & form for employee use.
□ Established an internal business request form for internal stakeholders/business owners to complete when requesting a vehicle.
□ Created a platform for hosting all completed documents.
□ For greater placement opportunities, worked with the Engineering community to access a fleet of 6000+ expensed vehicles
□ Extended the life of these units by creating placement opportunities at minimal/no costs to our department.
□ Placed nearly 27 units in the upcoming The Fast and Furious 7 movie from the engineering fleet. This resulted in a cost savings of nearly 1M. From October 2012 to October 2013 (1 year 1 month) Auburn Hills, MIMobile Brand Website Manager @ Apply knowledge/expertise from .com to Mobile Brand Website. Conduct audit on current sites and provide expert opinion and direction to agency on short term and long term opportunities for improvement. Conduct competitive benchmark analyzing current sites content/applications/tools/speed etc. Apply success metrics from Dodge.com site redesign across all Brand mobile websites. Enhance creative, content, appearance, speed and user interface. Elevate Shopping Tools on site reducing number of clicks to submit a lead.
□Promote Mobile standards/Guidelines by developing the corporate Best Practices Guideline for Mobile. Present document at Mobile Steering Committee with Senior Management.
□Obtain 25% of mobile site traffic through natural search. Minimal marketing spend to achieve 25% of traffic.
□Launch DSA (Dynamic Site Accelerator) across all Mobile sites improving site speed/page load from 3 seconds to under 1 second.
□Launch Mobile friendly Build and Price application – Q4
□Increase lower funnel activity by elevating placement of shopping tool links throughout the site.
□Develop strategy and evolution of new mobile websites. Conduct creative audit and benchmark studies/analysis.
□Apply three click rule through-out site. Ensure consumers are getting to the content they are looking for as quickly as possible.
□Support in-market programs by driving online shoppers to relevant content on the brand mobile websites, elevating site traffic and leads. Utilize Fiat campaign as a benchmark for other brands to follow.
□Educate Interactive Managers and Brand Teams on mobile best practices by developing a Best Practices/Guideline document for mobile requests.
□Reduced site bounce rate by 5%
□Enhance Search New Inventory, eliminating number of pages and clicks to obtain inventory search.
□Inclusion in JD Power Mobile Site Evaluation Study. Ram ranked in top 5. All but one brand site ranked at or above industry average. From January 2012 to September 2012 (9 months) Auburn Hills, MIDodge and Ram Brand Website Manager @ Provide expert oversight in the creation and implementation of the Dodge and Ram brand website’s interactive marketing initiatives. Actively render support to brand marketing and advertising messaging. Initiate the development of creative and interactive web content that provides consumers with product information while consistently adhering to brand style guidelines. Offered an engaging shopping experience to consumers, encouraging them to move through the purchase funnel. Proficiently manage $20M budget and direct Digital Agency Personnel to ensure completion of projects and achievement of objectives within schedule and budget.
□Achieved a 42% increase in Dodge brand sales (YOY) by enhancing the consumer experience on the brand website through the following improvements: launch of the site redesign which included all new site look and feel for the brand, streamlined site navigation, development of all new dynamic/engaging vehicle content.
These enhancements delivered the following results:
44% increase in page views and 27% increase in page views per visit
5% reduction in overall site bounce rate
Escalated website’s branding that augmented consumer engagement from 3 to 10 minutes.
Brought significant growth of 59% in lower funnel activity (i.e. increase in Build and Price, Search Inventory, Find a Dealer)
5% increase in conversion rate - visit to lower funnel activity
□Directed Agency on creative/messaging for Dodge and Ram online advertising. Worked closely with Brand marketing to ensure creative and advertising messaging supported brand and campaign goals.
□Supported the brand marketing goal by separating the Dodge and Ram brands. Successfully launched two websites with two distinct brand look and feel.
□Oversaw the production for several video, and photography shoots as well as the development of both internal and external computer generated graphic imagery.
□ Dodge Site redesign earned top JD Power MWES award. From July 2009 to December 2011 (2 years 6 months) Chrysler World Headquarters, Auburn Hills, MIInternational Interactive Manager, Global Marketing @ Headed the digital asset development for all international markets by providing dynamic leadership to the Interactive Agency of Record and the Web Program Office. Generate efficiencies and cost savings by developing a centralized content management solution (web standard) for asset development and web site hosting for all markets to adopt. Capitalized/leveraged domestic assets, ensuring consistent look and impression for all global brands. Housed upcoming corporate campaigns and creative assets and templates for all markets to utilize by developing an interactive portal communication tool.
□Developed rich, engaging web content to support marketing campaigns designed to entertain and educate consumers.
□Conducted and facilitated monthly international marketing meetings that provided comprehensive discussion on market business needs and project status; prioritized market requests and presented creative content for upcoming campaigns.
□Achieved 80% market adoption of the corporate/centralized content management solution, Interwoven.
□Created consistent global brand look and feel by leveraging US creative assets. Converted assets for use in the international markets which resulted in 10M corporate savings.
□Introduced and enabled the utilization of monitoring site metrics by developing a dashboard for retrieving reports. Analyzed web site traffic, optimized experience and applied learnings to future content plans.
□Pioneered and recognized as the major contributor for the successful launch of international Jeep mobile websites. From January 2009 to July 2009 (7 months) Chrysler World Headquarters, Auburn Hills, MIJeep Brand Manager @ Expertly spearheaded the brand development for the Jeep Patriot, Compass and Liberty vehicle lines. Effectively collaborated with cross-functional teams, such as Sales, Volume Planning, Pricing, Product Marketing and Incentive teams, in implementing marketing tactics and strategies to support sales goals. Devised vehicle dashboard that enabled organization of meetings with executive leadership and review of month-end sales, market trends and proposed actions.
□Played a pivotal role in the 2009 Jeep Brand go–to–market plan development, returning to the core of the brand by building brand loyalty among the Jeep enthusiasts focusing on the adventurers segment.
□Partnered with dealer body and business center personnel acquiring comprehensive knowledge on consumer needs and market trends. Proposed adjustments to pricing, product mix and feature content to address consumer trends and achieve sales goals.
□Developed the Jeep “fight back” packages for returning the brand to its rightful iconic place in the market.
□Facilitated online chat forums allowing Jeep enthusiasts the opportunity to ask technical questions relative to the vehicle being discussed. From July 2008 to December 2008 (6 months) Chrysler World Headquarters, Auburn Hills, MIFWD Product Team Sr. Supplier Quality Specialist @ Successfully Program Managed the supplier’s component, systems and module parts launch for the Jeep Compass, Patriot and Dodge Caliber vehicles lines. Program managed tier 1 supplier component readiness ensuring parts were delivered on time and within quality standards for each pilot and production build. Provide dynamic leadership by collaborating with the Product Launch Team on design and timing changes. Guided programs from inception to completion communicating supplier timing issues and risk mitigation activities implemented at supplier plant. Guaranteed consistent communication with management for status reports and implemented quality training programs for supplier and plant personnel.
□Served as the liaison between the product team and the supplier quality commodity organization. Monitored, tracked and reported all tier 1 sourced supplier part readiness for each vehicle build. Presented parts approval status to Product Team Senior leadership highlighting high risk components and communicating corrective action/risk mitigation activities implemented to prevent plant build issues or customer warranty claims.
□Proactively communicated with Commodity organization to ensure parts met quality requirements, were delivered on time, within budget and with minimal non-conformance. Achieved 85% supplier parts approval for new model vehicle launches. (Compass, Patriot and Caliber) Verified risk mitigation activities were in place at supplier’s facility for all unapproved parts eliminating risk to the plant and end customer.
□Frequently visited high risk supplier operations and reviewed parts build process with the commodity responsible specialist. Facilitated process improvements within the build process ensuring the highest quality components were delivered to our Chrysler manufacturing plant. Improved supplier efficiency as well as cost-effectiveness and reliability by formulating and executing effective process improvements. From September 2003 to July 2008 (4 years 11 months) Chrysler Technology CenterProject Leader, Advanced Quality Planning, Procurement and Supply @ Secured consistent delivery of quality products aligned with company’s standards by developing and applying Supplier Quality system, metrics, and business processes/best practices. Established effective communication by chairing weekly supplier readiness program launch review meetings with platform and commodity management team for all new and significantly refreshed vehicle lines. Coordinated agenda with platform team and developed/administered reporting materials to the commodity group in preparation for meeting. Contributed in problem–solving with team with respect to system enhancements and business process improvements within the supplier quality organization.
□E-enabled the Advanced Quality Planning process through the launch of a web-based Advanced Quality Planning Tool (Powerway.com). Developed and implemented the Powerway.com launch plan to both internal customers and external suppliers.
□Developed and administered instructor-led and web-based training to more than 200 Chrysler users and more than 400 Tier 1 suppliers.
□Supported reporting initiatives by leading the planning and execution of 60 enhancements to the existing advanced quality planning system (CPQ&SS).
□Direct/evaluate the work of two contract employees.
□Actively assisted in the DaimlerChrysler integration with Daimler Benz personnel by establishing common business practices and procedures.
□Developed and maintained QS-9000 Business Procedures within the Supplier Quality Organization. Presenting proposed enhancements and opportunities for new business procedures to the commodity and platform senior management team.
□Developed/published an electronic weekly newsletter as a communication tool for sharing newsworthy topics with the Supplier quality organization. Received Executive Vice President award for the concept. From September 1998 to August 2003 (5 years) Chrysler Technology CenterWarehouse Supervisor, Centerline Parts Distribution Center @ Managed the day-to-day warehouse operations within the service and parts facility. Provided expert leadership by maintaining schedules and inventory levels. Introduced over 95% of field depot through effective management of inventory levels. Led employees and functions during all shift schedules including shipping and receiving, freight forwarding, stock keeping, export, skilled trades and maintenance operations.
□Directed 30-80 hourly UAW employee’s workload and schedules. Tracked daily workload, issues disciplinary action to low performers.
□Worked closely with the UAW leadership team and became an expert in the UAW contract. Developed superior negotiation skills during the grievance process.
□Devised/implemented a successful employee recognition program that included promoting top performers at daily meetings, issuing star performer award and posting work performance and employee award on the plant bulletin board.
□Maintained compliance by ensuring employee and facility safety and training requirements were adhered too 100%.
□Spearheaded the reconfiguration project producing additional 5,000 stock keeping locations
□Attained the highest stock keeping and depot fill compliance within warehouse operations @ 95%.
□Standardized stock keeping work instructions prior to QS-9000 certification.
□Drove the reduction of referral processing down to 3 days while increasing productivity by 60%.
□Received numerous housekeeping awards by consistently maintaining the cleanest and safest work areas. From August 1995 to August 1998 (3 years 1 month) Mopar, Centerline MIPackaging Supervisor & Office Manager/Management Trainee @ Exercised responsibility for managing packaging area office functions and packaging operations. Developed and launched a computer-based attendance system for processing payroll. Monitored attendance records and processed grievances/issued disciplinary action for non-compliant employees. Tracked and distributed workload to plant personnel. Monitored daily schedule report to ensure 100% compliance with priority jobs. Team leader of the PQI partnership (Joint UAW/Management task team) designed to improve/resolve operational issues. From January 1995 to July 1995 (7 months) Mopar, Centerline MI
MBA, Business Administration and Management, General, 3.6 @ Wayne State University From 2001 to 2003 Bachelor of Arts (B.A.), Business Administration and Management, General, 3.0 @ Wayne State University From 1991 to 1993 Associate's degree, Liberal Arts and Pre-Business Curriculum, 3.2 @ Macomb Community College From 1988 to 1990 Linda V. Cesarini is skilled in: Microsoft Office..., Green Belt..., Automotive, Vehicles, Product Development, Process Improvement, Web Development, Web Design, Data Analysis, Event Management, Manufacturing, Online Marketing, Program Management, Microsoft Office, Operations, Quality, Problem Solving, Web, Outlook, PowerPoint, Team Management, Team Leadership, Integration, Marketing, Sales, New Business Development, PPAP, Cross-functional Team..., Leadership, Customer Service, Team Building, Project Planning, Budgets, Management, Training, Lean Manufacturing, Brand Development, Continuous Improvement, Marketing Strategy, Strategy, Business Strategy, Procurement, Strategic Planning, Analysis, Customer Satisfaction, Quality Management, Product Marketing, Online Advertising, Web Analytics, Business Process...