Keith Rigby
Senior Director, Strategic Marketing at Wesco | Canonsburg, Pennsylvania, United States
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Keith Rigby serves as the Senior Director of Strategic Marketing at Wesco, where he plays a pivotal role in shaping the marketing landscape for the company’s largest business unit, Electrical and Electronic Solutions. With a robust background in B2B and B2C sales and marketing programs, Keith is recognized as a leader in channel marketing, particularly within the industrial, electrical, and automation sectors. His expertise is instrumental in developing comprehensive go-to-market strategies that align closely with sales leadership, supplier partners, and functional business units.
At Wesco, Keith is currently spearheading key projects that focus on enhancing market penetration and driving profitable sales growth across various segments, including OEM and construction. His strategic marketing plan is designed to leverage market research and pricing strategies, ensuring that Wesco remains competitive in a rapidly evolving industry. By fostering collaboration among cross-functional teams, Keith not only enhances marketing communications but also drives new business development initiatives that resonate with target audiences.
In addition to his strategic oversight, Keith is committed to coaching and mentoring his team, empowering them to excel in integrated marketing efforts and event management. His hands-on approach to leadership, combined with his deep understanding of merchandising and public relations, positions him as a vital asset to Wesco and the broader electrical distribution landscape. As he continues to innovate and adapt to market trends, Keith Rigby exemplifies the qualities of a forward-thinking marketing leader dedicated to achieving superior growth for highly technical products and services.
Senior Director, Strategic Marketing at Wesco in July 2024 to Present
Director, Marketing at Wesco in August 2023 to July 2024
Director, Marketing Communications at PPG Industries in February 2019 to August 2023
Director of Marketing Communications at SAE International in July 2016 to February 2019
Vice President of Marketing at SiteOne Landscape Supply, LLC. in June 2015 to July 2016
Director, Product Marketing at WESCO Distribution in August 2011 to June 2015
Vice President - Marketing Services at Zoltun Design in April 2009 to August 2011
Senior Marketing Manager at PPG Industries in April 2008 to April 2009
Regional Sales Director at Hilti in January 2007 to April 2008
Director, Marketing & Communications at Eaton Corporation in November 1997 to January 2007
McKee Stewart Equipment at McKee Stewart Equipment in August 1994 to November 1997
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Marketing Communications
Marketing Strategy
Trade Shows
Product Marketing
New Business Development
Strategy
Event Management
Change Management
Merchandising
Program Management
Strategic Planning
Management Consulting
B2B
Analytics
Pricing
Segmentation
Retail
Brand Management
Public Relations
Channel Partners
Sales Management
Marketing
Management
Leadership
Budgets
Sales
Marketing Management
Market Planning
Business Planning
Account Management
CRM
Competitive Analysis
Email Marketing
Integrated Marketing
Direct Marketing
Online Marketing
Market Research
Business Development
Business-to-Business (B2B)
Pricing Strategy
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Discover more about WescoWhat is Keith Rigby email address?
Email Keith Rigby at [email protected]. This email is the most updated Keith Rigby's email found in 2026.
What is Keith Rigby phone number?
Keith Rigby phone number is 724-678-1453.
How to contact Keith Rigby?
To contact Keith Rigby send an email to [email protected]. If you want to call Keith Rigby try calling on 724-678-1453. (updated on January 18, 2022)
What company does Keith Rigby work for?
Keith Rigby works for Wesco
What is Keith Rigby's role at Wesco?
Keith Rigby is Senior Director, Strategic Marketing
What industry does Keith Rigby work in?
Keith Rigby works in the Marketing & Advertising industry.
Keith Rigby Email Addresses
Keith Rigby Phone Numbers
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