Marketer. Product Manager. Strategist. Problem solver. I help business make sophisticated products, simple to customers. I believe that marketing is a mindset rather than a function. I have demonstrated experience delivering tangible results for companies. Specialties: Product Management, Product Marketing, Product Strategy, Payments, Checkout, Mobile, Consumer Experience, E- Commerce, Market/Customer Segmentation, Product Roadmap.

Growth Product @ **Who are we?** Invoice2go was founded in 2002 by an Australian small business owner who was frustrated by the lack of simple invoicing solutions. Today, we are the #1 invoicing app globally with over 150,000 customers who trust us to send their invoices every month.We have built unique trust with business owners around the globe by understanding their challenges and developing a mobile-first product to make their work more productive. **We are always hiring great people!** We are growing fast and are looking for customer-centric, data-driven people to join our team. Sounds like you? If so, we’d love to chat. Please visit our our careers page: http://invoice2go.com/careers If you cannot find your dream job right now, please email recruitment-team@invoice2go.com as we would love to hear from passionate, energetic and driven candidates in the US, Australia and Indonesia. There might not the perfect fit right now however we would love to stay in touch in the future. From November 2014 to Present (10 months) Palo AltoGroup Product Manager of PayPal Growth/Funding Mix @ Responsible for product and marketing strategy of Top Customer segment. Responsible of product strategy and innovation for cash management and prepaid products. • Developed strategy to drive choice for low cost payment methods through value added benefits. This strategy will be the foundation of the next generation PayPal experiences and is expected to drive incremental $5 M in margin. • Led the negotiations and brokered deals with several partners to implement in record time value added services tied to the use of bank and PayPal prepaid products. • Redesigned PayPal sign up experience to improve activation while driving adoption of low cost payment methods. Expected to increase activation rate by 5% upon roll out. From February 2014 to November 2014 (10 months) San Francisco Bay AreaSenior Manager, Product Management/Marketing Strategy of PayPal Funding Mix @ Responsible in expanded role for bank payments and product and marketing strategy of Funding Mix team. The Funding Mix team is responsible for the single largest expense: over $1.4 B in processing fees. • Created Funding Mix Marketing strategy for 2012-2013 uncovering proven growth opportunities that will deliver a benefit to bottom-line of $5 M in 2014 and $73 M by 2016. • Led the implementation of a new bank funding product across 8 markets in a record time (3 months). Resulted in increase of over $1 B in annual bank payments and $20 million direct to profit. • Coordinated cross-functional launch efforts with marketing, PR, technology, legal, and customer support to implement PayPal policy changes that improved customer experience and enabled $5 M of top-line in 2013 . • Developed enhancements to PayPal checkout products to increase conversation and reduce bank fees. Resulted in $6 M of annual profit. • Launched a series of over 10 tests in mobile and online products with a 40% success rate. Resulted in $11 M of annual profit increase. From January 2012 to January 2014 (2 years 1 month) San Francisco Bay AreaSenior Product Manager @ Responsible for product innovation and consumer marketing to increase penetration of bank payments. • Designed, implemented and analyzed over 5 product pilots using the test and learn approach, resulting in an increase of $7.5 M direct to PayPal’s profit margin. • Managed a $3M annual incentive product marketing campaign resulting in a 70% 3 year ROI. • Reorganized campaign development process to make it hypothesis driven and analytically rigorous. Increased pilot success rate by 10% with campaigns with response rate as high as 22%. • Led a cross functional team of 50 people from 5 different business units across 4 time zones to build and test a new product. Estimated $14 M in profit margin upon roll out. • Uncovered through data analysis a product issue resulting in an increase of $1.5 M of profit margin. From June 2010 to December 2011 (1 year 7 months) San Francisco Bay AreaSocial Media and Marketing Consultant – Green Works @ • Evaluated Green Works’ FY10 integrated marketing communications plan to identify online opportunities for Clorox’s brand, public relations, and interactive groups. • Formulated a portfolio of social media efforts with an estimated ROI of 21% to engage consumers and drive trials. From June 2009 to August 2009 (3 months) Oakland, CABusiness Development Intern @ • Identified and assessed innovative business models in the alternate payments landscape. • Conducted competitive landscape and monetization trends analysis of the social media industry. • Created the pitch books currently in use for the fundraising activities of the new fund. From July 2009 to July 2009 (1 month) San Francisco Bay AreaSenior Management Consultant @ • Led a cross functional team of over 12 people assessing supply chain and sourcing strategy for a major mobile carrier in Mexico with and estimated return of $3.2 million. • Defined and implemented a new a/b test and learn methodology for designing, targeting, and monitoring marketing campaigns for a Spanish bank in Mexico. Resulted in a 10% increase in profitability. • Reorganized digital marketing efforts of the Credit Card division of a Mexican bank. Resulted in a 5% increase of activation rate. • Collaborated in the launched a new product portfolio of an insurance company, conducted focus groups and created the business case to value the company. Client achieved breakeven after 7 years of losses. • Analyzed the financial structure and business model of a Salvadorian bank, identified areas of opportunity, created the business case and implementation plan. Delivered benefits of $5.0 million. • Aided business development efforts for payments practice; defined, presented and negotiated project proposals. Generated revenues for the firm of $800,000 between 2007 and 2008. • Co-authored several articles published in business magazines in Mexico on the following topics: marketing, supply chain, payment services and operational risk. From February 2004 to July 2008 (4 years 6 months) Mexico, Central America and EuropeIntern; Assistant to Financial Advisor – Private Client Group @ From January 2003 to May 2003 (5 months)

MBA, Strategy and Marketing @ University of California, Berkeley, Haas School of Business From 2008 to 2010 BA, Financial Management @ Tecnológico de Monterrey From 1999 to 2003 Jose Dergal is skilled in: Strategy, Product Marketing, Business Development, Social Media, Cross-functional Team..., Competitive Analysis, Marketing, Management, Business Strategy, Mobile Devices, Finance, Product Development, Marketing Strategy, Integrated Marketing, Product Management, Digital Marketing, Portfolio Management, Strategic Partnerships, Go to market, Digital, Agile Methodologies, Rally, Analytics, E-commerce, Analysis, Go-to-market Strategy