I am a creative and results focused marketer that concentrates on providing effective and well designed customer experiences in the digital space. My mission is always to zero in on the customer’s needs, supported by analytics, to help the brand shine and drive measurable results. The top 5 things I love about being a marketer: 1. Pushing the envelope by integrating new digital marketing trends. 2. Geeking out over even the smallest increase in KPIs. Bring on the data! 3. Constantly learning and expanding my skills by seeking out industry experts and reading everything I can get my hands on. 4. Creating marketing vehicles that deliver relevant, customizable and personalized customer experiences. 5. Working with teams of varying personalities and skill sets. With the right team, every day is a learning experience.

Sr. Marketing Manager @ From October 2014 to Present (1 year 3 months) Sr. Manager, Digital Marketing @ Leads all digital marketing efforts, focusing on customer acquisition, lead generation and account retention. Manages entire advertising budget. Creates demand and revenue forecasts for digital channels (including Search, Email, Social & Affiliate) while measuring and reporting on actual performance. Mentor and guide direct reports, ensuring that day-to-day marketing operations run effectively. From June 2013 to October 2014 (1 year 5 months) Digital Marketing Manager @ Managed end-to-end lead generation programs and campaign strategy. Crafted and executed integrated marketing plans that aligned with product roadmap and corporate initiatives. Established goals and developed strategies to improve digital marketing programs. Collaborated cross-functionally with product, sales and technology teams on strategic initiatives. Managed matrix team of consultants and vendors. From August 2012 to May 2013 (10 months) Sr. Manager, Digital Marketing @ Develop customer acquisition and retention strategies for digital marketing channels. Execute cross-channel campaigns with an analytics driven approach to maximize revenue and ROI. Manages team of direct reports that collaborates with cross-functional groups to support strategic goals of the company. From August 2009 to August 2012 (3 years 1 month) Manager, Ecommerce + Digital Marketing @ Identified and executed ecommerce initiatives to increase conversion and enhance customer experience. Optimized email, affiliate marketing and shopping comparison channels with average y/y revenue growth in excess of 100%. Managed CRM marketing database and established data hygiene practices and customer segmentation models. Supported online merchandising and eCommerce conversion efforts. From May 2008 to August 2009 (1 year 4 months) Manager, Marketing Communications @ Developed, managed and deployed internal and external communications, including direct mail and email campaigns. Established consistent voice, maintained brand messaging and ensured alignment within guidelines. Managed execution of company print collateral, promotional items and event branding. Owned marketing relationship with all domestic and international distributors. From October 2006 to May 2008 (1 year 8 months) Account Manager @ Directed marketing efforts both on and offline for boutique real estate investment company. Developed communication strategy and established and managed budget for all marketing initiatives. Created and implemented weekly client email newsletter. From January 2006 to August 2006 (8 months) Account Manager @ From April 2004 to November 2005 (1 year 8 months) Sales Coordinator @ From November 2003 to April 2004 (6 months) Marketing Associate (Contract) @ From September 2002 to December 2002 (4 months)

BA, English, Creative Writing @ University of Southern California From 1997 to 2001 Jennie Akins is skilled in: Email Marketing, Digital Marketing, E-commerce, Salesforce.com, CRM, Lead Generation, Analytics, Strategy, Marketing Communications, Creative Direction, Affiliate Marketing, Google Analytics, Customer Acquisition, Marketing, Strategic Planning