I am a driven, enthusiastic advertising professional, specialized in delivering strategic marketing and media solutions for premium brands. Specialties: Digital & Social Media, Programatic, DSPs, DMP, Attribution, Custom Interactive Program Execution, Digital Analytics, Marketing Integration, Digital Optimizations

Director, Solutions Consulting @ Work collaboratively with Publicis Agencies to consult on programmatic solutions to solve each client’s most pressing marketing challenges to foster a strong, vibrant client relationship. From August 2015 to Present (5 months) Greater Chicago AreaField Account Executive @ From August 2014 to August 2015 (1 year 1 month) Greater Chicago AreaManager, Programmatic Media Strategy & Activation @ Manage digital media across social, mobile, display and video platforms to deliver on marketing objectives for leading brands. From October 2013 to September 2014 (1 year) Greater Chicago AreaTeam Lead, Media Strategy and Activation @ From October 2012 to November 2013 (1 year 2 months) Greater Chicago AreaIntegrated Media Strategist (Nordstrom Account) @ Intel Consumer Account (August - Feb) - Leading digital and traditional media planning and activation for Nordstrom Rack marketing campaigns. - Coordinate with various stakeholders such as the client, social teams, creative agencies and public relations departments to ensure a seamless integration to deliver on client goals/objectives. - Prioritize workload and mentor junior staff and assistant strategists for career growth and development. - Collaborate with team to determine media consideration sets, evaluate proposals and create recommendations according to client’s media and marketing objectives with billings of $100MM. From August 2011 to October 2012 (1 year 3 months) Greater Chicago AreaAssistant Integrated Strategist (Intel Consumer Account) @ - Execute quarterly media and marketing campaigns by managing production, trafficking and activation of integrated programs on digital, TV, cinema, print and mobile platforms. - Managed global competitive requests by utilizing data measurement tools to deliver marketplace landscape analysis. - Ensured campaign delivery by performing monthly optimizations and determining makegood solutions to account for under delivery and ultimate ROI for brand. - Utilized OpTV, ComScore, and Clear Decisions to determine reach/frequency/coverage of media properties. - Effectively managed billing process for online and offline media by working with finance team, buying teams and digital reconciliation to ensure proper budget management. From October 2010 to August 2011 (11 months) Media Services @ -Successfully secured over twenty placements with local and national media for client outreach. -Collaborated with AAE, AE and SAE to outline strategies, market planning and measurement tactics. -Conducted extensive research utilizing Cision and Neilson to create media lists, media impact and media mapping reports according to specific project needs. -Analyze algorithms with impression, circulation and demographic numbers of media outlets to coordinate with specific client target audience needs. -Created weekly and monthly report updates to keep clients up to date with media outreach progress. -Utilized effective communication skills to build and maintain relationships with media contacts. From May 2010 to August 2010 (4 months) Public Relations Work @ Non Profit Literacy Chicago -Developed a strong public relations campaign and assisted with special event planning. Non Profit Generation Mirror Association *Awarded 2010 Ebeling Public Relations Prize for best public relations launch and branding campaign for a nonprofit organization. - Collaborated with board members to develop a strategic branding plan for the launch of the new organization. - Created website content and images for the launch of their new website. - Conducted special events and promotions to create awareness of the new organization. From January 2008 to May 2010 (2 years 5 months)

B.A., Advertising and Public Relations @ Loyola University of Chicago Fareeha Zahid is skilled in: Digital Media, Traditional Media, Integrated Media, Marketing Strategy, Retail, Strategic Planning, Media Buying, Brand Awareness, Demand Generation, Media Planning, Interactive Marketing, Interactive Advertising, Account Management, Project Management, Writing