Image of Daniel Yiu

Daniel Yiu

Client Strategic Partner, Advertising Insights and Analytics & E-Commerce Growth

Experienced ecommerce, digital marketing and analytics expert in US / China market.

Greater New York City Area

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Daniel Yiu's Email Addresses & Phone Numbers

Daniel Yiu's Work Experience

Alibaba.com

Client Strategic Partner, Advertising Insights and Analytics & E-Commerce Growth

March 2015 to Present

Hangzhou, Zhejiang, China

IPG Mediabrands

VP Client Director of Analytics & Research, Initiative Media

March 2011 to March 2015

Greater New York City Area

DDY Analytics

Principal

February 2011 to February 2013

China media strategy and analytics insights

Daniel Yiu's Education

Columbia University in the City of New York

MA

2001 to 2002

Columbia University in the City of New York

MA

2001 to 2002

Feng Chia University, Taiwan

BBA

Daniel Yiu's Professional Skills Radar Chart

Based on our findings, Daniel Yiu is ...

Calm under pressure
Perceptive
Forward-thinking

What's on Daniel Yiu's mind?

Based on our findings, Daniel Yiu is ...

56% Left Brained
44% Right Brained

Daniel Yiu's Estimated Salary Range

About Daniel Yiu's Current Company

Alibaba.com

As a client strategic partner, advise data driven digital solutions for Chinese local & MNC clients:  Establish the client solution team and guide marketers via custom brand diagnosis, digital audience profiling & targeting, e-commerce consumer journey, and digital channel mix  Partner with other Alimama teams & Alibaba business units (Tmall marketplace, Alicloud, DMP, display, P4P),...

Frequently Asked Questions about Daniel Yiu

What company does Daniel Yiu work for?

Daniel Yiu works for Alibaba.com


What is Daniel Yiu's role at Alibaba.com?

Daniel Yiu is Client Strategic Partner, Advertising Insights and Analytics & E-Commerce Growth


What is Daniel Yiu's personal email address?

Daniel Yiu's personal email address is da****[email protected]


What is Daniel Yiu's business email address?

Daniel Yiu's business email address is d****[email protected]


What is Daniel Yiu's Phone Number?

Daniel Yiu's phone (212) ***-*253


What industry does Daniel Yiu work in?

Daniel Yiu works in the Internet industry.


Who are Daniel Yiu's colleagues?

Daniel Yiu's colleagues are Tran Thuy, Yikun Guo, Elaine Ru, Adam Jubara, Kevin Liu, Mauli Shukla, Alan Poat, Hui Zhang, Edward Chai, and Jiayu Tang


About Daniel Yiu

📖 Summary

brand marketing and media strategies across online and offline media platform with dynamic insights, accountable measurement techniques, and unique way of thinking. Work across US and China market.Client Strategic Partner, Advertising Insights and Analytics & E-Commerce Growth @ As a client strategic partner, advise data driven digital solutions for Chinese local & MNC clients:  Establish the client solution team and guide marketers via custom brand diagnosis, digital audience profiling & targeting, e-commerce consumer journey, and digital channel mix  Partner with other Alimama teams & Alibaba business units (Tmall marketplace, Alicloud, DMP, display, P4P), agencies, client stakeholders in driving ecommerce brand KPIs & performance improvement  Identify potential business opportunities through agency strategic alliance and client relationship  Work closely with product teams facilitating product innovations and new ideas  Work with group level strategic clients faciliating e-commerce platform needs and growth From March 2015 to Present (8 months) Hangzhou, Zhejiang, ChinaVP Client Director of Analytics & Research, Initiative Media @ From March 2011 to March 2015 (4 years 1 month) Greater New York City AreaPrincipal @ From February 2011 to February 2013 (2 years 1 month) China media strategy and analytics insightsSenior analytical manager, US/China markets, BrandScience, Omnicom Media Group @ From November 2008 to February 2011 (2 years 4 months) Greater New York City Area ; Shanghai City, ChinaManager @ From 2006 to February 2011 (5 years) Manager, OMD Metrics, Omnicom Media Group @ From 2006 to November 2008 (2 years) Senior Analyst @ From March 2005 to June 2006 (1 year 4 months) Research Analyst @ From 2002 to 2003 (1 year) International Research (Intern) @ From 2001 to 2001 (less than a year) Technical Recruiting Consultant, Taiwan @ From 1997 to 1998 (1 year) MA @ Columbia University in the City of New York From 2001 to 2002 MA @ Columbia University in the City of New York From 2001 to 2002 BBA @ Feng Chia University, Taiwan Daniel Yiu is skilled in: Strategy, Consumer Insight, Direct Marketing, Team Management, Analytics, Start-ups, Management, Social Media, E-commerce, Advertising, Advanced Analytics, Web Analytics, Data Analysis, Digital Marketing, Marketing, Competitive Analysis, digital analytics, Attribution Modeling, Audience Analysis, Mobile Marketing, Strategic Planning, Online Advertising, Fluent in..., Basic language in..., Greater China...


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In a nutshell

Daniel Yiu's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Daniel Yiu's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 85% chance that Daniel Yiu is seeking for new opportunities

Daniel Yiu's Social Media Links

www.ddy-ny...

Daniel Yiu's Achievements

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