Daniel Yiu
Client Strategic Partner, Advertising Insights and Analytics & E-Commerce Growth
Experienced ecommerce, digital marketing and analytics expert in US / China market.
Greater New York City Area
Section title
Daniel Yiu's Email Addresses & Phone Numbers
Daniel Yiu's Work Experience
Alibaba.com
Client Strategic Partner, Advertising Insights and Analytics & E-Commerce Growth
March 2015 to Present
Hangzhou, Zhejiang, China
IPG Mediabrands
VP Client Director of Analytics & Research, Initiative Media
March 2011 to March 2015
Greater New York City Area
DDY Analytics
Principal
February 2011 to February 2013
China media strategy and analytics insights
Omnicom Media Group
Senior analytical manager, US/China markets, BrandScience, Omnicom Media Group
November 2008 to February 2011
Greater New York City Area ; Shanghai City, China
BrandScience, Omnicom Media Group
Manager
2006 to February 2011
OMD Worldwide
Manager, OMD Metrics, Omnicom Media Group
2006 to November 2008
MMA/Carat
Senior Analyst
March 2005 to June 2006
Columbia University, J.M. Huber Institute
Research Analyst
2002 to 2003
Direct Marketing Association (DMA)
International Research (Intern)
2001 to 2001
Adecco Taiwan
Technical Recruiting Consultant, Taiwan
1997 to 1998
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About Daniel Yiu's Current Company
Alibaba.comAs a client strategic partner, advise data driven digital solutions for Chinese local & MNC clients: Establish the client solution team and guide marketers via custom brand diagnosis, digital audience profiling & targeting, e-commerce consumer journey, and digital channel mix Partner with other Alimama teams & Alibaba business units (Tmall marketplace, Alicloud, DMP, display, P4P),... As a client strategic partner, advise data driven digital solutions for Chinese local & MNC clients: Establish the client solution team and guide marketers via custom brand diagnosis, digital audience profiling & targeting, e-commerce consumer journey, and digital channel mix Partner with other Alimama teams & Alibaba business units (Tmall marketplace, Alicloud, DMP, display, P4P), agencies, client stakeholders in driving ecommerce brand KPIs & performance improvement Identify potential business opportunities through agency strategic alliance and client relationship Work closely with product teams facilitating product innovations and new ideas Work with group level strategic clients faciliating e-commerce platform needs and growth
Frequently Asked Questions about Daniel Yiu
What company does Daniel Yiu work for?
Daniel Yiu works for Alibaba.com
What is Daniel Yiu's role at Alibaba.com?
Daniel Yiu is Client Strategic Partner, Advertising Insights and Analytics & E-Commerce Growth
What is Daniel Yiu's personal email address?
Daniel Yiu's personal email address is da****[email protected]
What is Daniel Yiu's business email address?
Daniel Yiu's business email address is d****[email protected]
What is Daniel Yiu's Phone Number?
Daniel Yiu's phone (212) ***-*253
What industry does Daniel Yiu work in?
Daniel Yiu works in the Internet industry.
Who are Daniel Yiu's colleagues?
Daniel Yiu's colleagues are Tran Thuy, Yikun Guo, Elaine Ru, Adam Jubara, Kevin Liu, Mauli Shukla, Alan Poat, Hui Zhang, Edward Chai, and Jiayu Tang
About Daniel Yiu
📖 Summary
brand marketing and media strategies across online and offline media platform with dynamic insights, accountable measurement techniques, and unique way of thinking. Work across US and China market.Client Strategic Partner, Advertising Insights and Analytics & E-Commerce Growth @ As a client strategic partner, advise data driven digital solutions for Chinese local & MNC clients: Establish the client solution team and guide marketers via custom brand diagnosis, digital audience profiling & targeting, e-commerce consumer journey, and digital channel mix Partner with other Alimama teams & Alibaba business units (Tmall marketplace, Alicloud, DMP, display, P4P), agencies, client stakeholders in driving ecommerce brand KPIs & performance improvement Identify potential business opportunities through agency strategic alliance and client relationship Work closely with product teams facilitating product innovations and new ideas Work with group level strategic clients faciliating e-commerce platform needs and growth From March 2015 to Present (8 months) Hangzhou, Zhejiang, ChinaVP Client Director of Analytics & Research, Initiative Media @ From March 2011 to March 2015 (4 years 1 month) Greater New York City AreaPrincipal @ From February 2011 to February 2013 (2 years 1 month) China media strategy and analytics insightsSenior analytical manager, US/China markets, BrandScience, Omnicom Media Group @ From November 2008 to February 2011 (2 years 4 months) Greater New York City Area ; Shanghai City, ChinaManager @ From 2006 to February 2011 (5 years) Manager, OMD Metrics, Omnicom Media Group @ From 2006 to November 2008 (2 years) Senior Analyst @ From March 2005 to June 2006 (1 year 4 months) Research Analyst @ From 2002 to 2003 (1 year) International Research (Intern) @ From 2001 to 2001 (less than a year) Technical Recruiting Consultant, Taiwan @ From 1997 to 1998 (1 year) MA @ Columbia University in the City of New York From 2001 to 2002 MA @ Columbia University in the City of New York From 2001 to 2002 BBA @ Feng Chia University, Taiwan Daniel Yiu is skilled in: Strategy, Consumer Insight, Direct Marketing, Team Management, Analytics, Start-ups, Management, Social Media, E-commerce, Advertising, Advanced Analytics, Web Analytics, Data Analysis, Digital Marketing, Marketing, Competitive Analysis, digital analytics, Attribution Modeling, Audience Analysis, Mobile Marketing, Strategic Planning, Online Advertising, Fluent in..., Basic language in..., Greater China...
Daniel Yiu’s Personal Email Address, Business Email, and Phone Number
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In a nutshell
Daniel Yiu's Personality Type
Introversion (I), Intuition (N), Thinking (T), Judging (J)
Average Tenure
2 year(s), 0 month(s)
Daniel Yiu's Willingness to Change Jobs
Unlikely
Likely
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There's 85% chance that Daniel Yiu is seeking for new opportunities
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Daniel Yiu's Achievements
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Daniel Yiu's Social Media Links
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