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CMI is a research and consulting firm with a focus in evolving BC² markets. We provide valuable information based on the principles of market research that accelerates marketing productivity. Our solutions equip organizations with the knowledge to influence their intermediary partners, ultimately empowering consumer purchase intent.
We provide services to clients in the life sciences, financial services, insurance services and B2B industries with a specialization in customer acquisition and loyalty in markets which have complex purchase processes.
We deliver a deep understanding of our clients’ target customers in the context of their world – the choices they make and why – to fuel brand, sales and marketing strategies, prioritize resources, and increase share.