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51-200 employees
View all Decision Analyst employees
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Market Research
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604 Avenue H East, Arlington, TX 76011, US
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Decision Analyst is a global marketing research and analytical consulting agency, serving a number of Fortune 500 corporations, advertising agencies, and management consulting firms. Decision Analyst is a leader in advanced analytics, mathematical modeling, simulation, and optimization techniques. The firm melds qualitative investigations, strategic survey research, marketing science, and advanced analytics to solve the most complex marketing and business problems. New product development is a major focus, including ideation and brainstorming, concept development, concept testing, and new product sales forecasting. Headquartered in the Dallas-Fort Worth area, Decision Analyst serves clients across North America, Europe, Latin America, and Asia. The firm is wholly owned by its 150 employees.
Decision Analyst helps its Clients...
• Create winning marketing strategies.
• Develop exciting new products.
• Build powerful brands.
• Improve product acceptance.
• Increase advertising effectiveness.
• Boost package design performance.
• Strengthen promotional programs.
• Optimize pricing strategies.
• Enhance the customer shopping experience.
• Optimize employee recruiting and retention.
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Jerry W Thomas is the CEO of Decision Analyst. To contact Jerry W Thomas email at [email protected]. Or you may call 817-640-6166
The decision makers in Decision Analyst are Beth Horn, Deirdre Hart, Ellen Williams, etc. Click to Find Decision Analyst decision makers emails.
Decision Analyst specializes in a wide range of research methodologies, including qualitative research, quantitative research, and advanced analytics. Our services encompass concept testing, product testing, market segmentation, and advertising testing. We also offer innovative solutions like choice modeling and ethnography to help clients gain deeper insights into consumer behavior and market dynamics.
Decision Analyst supports product development and innovation through a combination of market research and analytical techniques. We conduct concept testing to evaluate new ideas, product testing to assess market readiness, and innovation services to identify opportunities for improvement. Our advanced analytics capabilities help clients optimize their product offerings and align them with consumer needs.
Decision Analyst serves a diverse range of industries, including consumer goods, healthcare, technology, retail, and financial services. Our experience with Fortune 500 corporations and various sectors enables us to tailor our research solutions to meet the unique challenges and opportunities faced by different industries.
Yes, Decision Analyst has extensive experience in conducting global research projects. We utilize our international network and expertise to gather insights from diverse markets around the world. Our global research capabilities ensure that clients receive relevant and actionable data, regardless of geographic location.
To engage Decision Analyst for a custom marketing research project, clients typically start with an initial consultation to discuss their specific needs and objectives. Our team will then design a tailored research plan, outlining the methodologies and timelines involved. Once the project is approved, we conduct the research, analyze the data, and provide actionable insights through comprehensive reports and presentations.
Decision Analyst ensures the quality and reliability of its research findings through rigorous methodologies, experienced researchers, and a commitment to best practices in data collection and analysis. We employ various quality control measures, including pre-testing surveys, validation checks, and continuous monitoring throughout the research process. This approach helps us deliver accurate and trustworthy insights to our clients.
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