Study competitor job openings and interviewing at competitors

So looking at Apollo’s jobs posts, you can see that they have open jobs for SEO strategy, account management, security and compliance. These are probably areas that Apollo is focused on strategically.

Same thing with Lusha. We see that they’re hiring for a director of product.

You can study their org chart on Linkedin

You could potentially interview for these roles (I haven’t tried this before)

But once you get onto the interview round, you can ask them about their company’s future plans, about the risks

Things that they’re going to focus on, and the direction for various different departments, which would be a lots of good information.

Something else I like to do is:

Talk to a lot of industry experts.

You can go to sites like intro. co where you can literally book billionaire founders like:

the founder of Reddit, Alexis Onoharan

the founder of Zillow, Spencer Rascoff

There’s other similar sites like ADPList and Clarity. fm for specific stuff like product, marketing or sales.

Where they would have the head of marketing at Tinder or the Head of Product at AirBnB available for $300 per hour for example.

I was lucky enough to get some time with the founder of Reddit, Alexis Onoharan, and he gave him a preview of his book.

I also had the founder of Canva, Cliff gives me some tips back in the day.

Even very successful people, they’ll find time to help you just reach out.