Crafting Inspiring Job Descriptions in 2023

A job description is more than just a list of tasks and requirements. It’s the first impression a potential candidate gets of your company.

A well-crafted job description can be the difference between attracting a passing browser and securing a top-tier candidate. It reflects your company’s values, culture, and vision.

Let’s dive into 15 standout job descriptions that you can draw inspiration from!

🔍 The 15 Inspiring Job Descriptions:

1. Microsoft’s Account Executive Role:

A dynamic blend of role clarity, location flexibility, and a touch of the company’s innovative spirit.


2. Canva’s Experiential Marketing Manager:

Direct and engaging, it grabs attention from the get-go, showcasing the company’s vibrant culture.


3. GitLab’s’s Product Design Manager:

Personalized with the use of ‘you’, making the candidate feel valued and included. It encourages job seekers to envision themselves in the role and see if it’s the right fit for them.


4. OpenAI’s Full-Stack Developer, Communications & Design:

Offers insights into team goals and projects, giving a holistic view of the role.


5. Mastercard’s Senior Analyst:

Infused with the company’s inspirational purpose, it’s more than just a job; it’s a mission.


6. Tesla’s Growth Product Manager:

Sets clear expectations right from the start, ensuring alignment with potential candidates.


7. Toggl’s Database Reliability Engineer:

User-friendly, scannable, and with clear CTAs, it’s a winner in layout and design.


8. Mastercard’s Customer Success Manager:

Tech-enabled with a Career Bot, simplifying the application process.


9. Zapier’s Senior Product Designer:

A beautiful reflection of the company’s caring culture.

Source: toggl

10. Nike’s Executive Assistant Role:

Detailed day-to-day duties, giving candidates a clear picture of their potential daily life.

Source: toggl

11. Roblox’s Lead QA Engineer:

Conversational description of benefits, making candidates feel part of the team from the outset.

Source: Roblox

12. Hilton’s Administrative Assistant Role:

Stands out by showcasing workplace awards at the top, elevating their reputation. The perks of the role are also listed first, which entices candidates to read the rest of the job ad.


13. Canva’s Visual Designer Internship in Australia:

Showing respect for the local culture and traditions helps candidates understand your company values through actions.


14. Spotify’s Email Marketing Manager:

With a clear and ever-present ‘Apply now’ button, the CTA is extremely clear, ensuring a smooth application process.


15. Litera’s Customer Success Manager:

Gives a picture of the day-in-the-life of the role. This kind of description will help set realistic expectations from the get go.


📝 Key Takeaways on Crafting a Good Job Description:

  • Clarity is Key: Clearly define the role, responsibilities, and requirements.
  • Showcase Company Culture: Give candidates a taste of what it’s like to be part of your team.
  • Engage with Language: Use a conversational tone and address the candidate directly.
  • Be Transparent: Include details about salary, benefits, and growth opportunities.
  • User-Friendly Layout: Ensure the content is scannable with clear CTAs.
  • Innovate: Use technology to simplify and enhance the application process.

🚀 Conclusion:

Crafting an inspiring job description is an art. It’s about striking the right balance between providing necessary information and showcasing your company’s unique culture and values.

By drawing inspiration from these standout examples and adhering to the key takeaways, you’re well on your way to attracting top-tier talent to your organization.

👋 It’s not just about filling a role; it’s about finding the right fit.

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