Acquisition Marketing @ From November 2015 to Present (2 months) Greater New York City AreaHead of Performance Marketing @ Founded the Performance Marketing team at Dropbox. Responsible for driving growth and revenue across our amazing line of products. The team is responsible for effectively acquiring customers through SEM, Facebook Advertising, Display, Retargeting, Affiliate and developing new channels. The team is laying the foundation to scale performance marketing by streamlining internal tracking, external tracking, custom landing page development and building end-to-end reporting. From August 2013 to November 2015 (2 years 4 months) San Francisco Bay AreaMarketing Advisor @ I worked closely with an amazing founding team, starting from pen & paper concept, to angel round and eventually through Series A. Implemented and operated initial consumer marketing campaigns to build a broad network customer service experts on the platform. Companies like Pinterest and Lyft use Directly's on-demand customer service apps to instantly scale great support. From 2010 to 2014 (4 years) San Francisco Bay AreaGrowth Marketing Lead @ Developed and implemented a growth strategy for paid and organic-viral user acquisition. PM’d, implemented and maintained the growth marketing stack. On-boarded Nanigans to manage paid user acquisition on Facebook. Partnered with engineers to build a business tool to automate Facebook push notifications and open graph stories, leading to a recurring 0.15 growth multiplier on new users. Built a customer database on Silverpop for drip and lifecycle emails, leading to 5% increase in retention across first 7-days. Built predictive user LTV model, based on traffic source and regional indicators to inform where to focus. Outsourced landing page development and email designs to a combination of 99Designs and PSD2HTML. From 2012 to 2013 (1 year) Director, Online Marketing (Acquired by JPMorgan Chase) @ Joined to challenge Groupon and LivingSocial. Scaled bloomspot's subscriber base of female power shoppers from 500K to 2.5M+ via data-driven marketing. Built and managed a team that drove subscriber acquisition across SEO, Paid Search, Facebook Advertising, Display and Viral. Contributing to over 20% of new subscribers. 2012: Director, responsible over all biddable media, landing pages, and viral sharing 2011: Manager, responsible for SEM, Display and Facebook From 2011 to 2012 (1 year) San Francisco Bay AreaAssociate Manager, Integrated Marketing @ 2011: Associate Manager, managed paid search marketing for eBay Motors, Half.com and eBay Mobile. Launched eBay's first mobile paid search campaigns. 2009-2010: Associate, responsible for piloting eBay's Triton SEM Platform to manage campaigns for a select group of Fortune 500 advertisers. From 2009 to 2011 (2 years) Search Marketing Analyst @ Worked closely some great clients in the early years of SEO and SEM. Was fortunate to be a member of the Citrix SEM team, launched Eventbrite’s first SEM campaigns while the company had 8 employees, and developed the SEO strategy for Virgin America when the company first launched. From 2008 to 2009 (1 year) San Francisco Bay Area

BA, Double Major: Political Science, Sociology. Minor: History @ University of California, Davis Will Wong is skilled in: Web Analytics, Online Marketing, HTML, PHP, SQL, MySQL, Wordpress, Google Analytics, Google Adwords, Landing Page Optimization, WordPress, Start-ups, PPC, SEM, Email Marketing, SEO