Whitney Cooper

Head of Sales Strategy and Enablement at Walmart Connect at Walmart Connect | Bentonville, Arkansas, United States

About Whitney Cooper

As the Head of Sales Strategy and Enablement at Walmart Connect, Whitney Cooper plays a pivotal role in shaping the future of retail media within the world's largest retailer. With over 15 years of experience in omnichannel transformation and commercialization, Whitney leverages her expertise in retail marketing and strategic planning to drive innovative solutions that enhance customer engagement and revenue growth. Her leadership in sales strategy is characterized by a deep understanding of data-driven insights, enabling her to identify emerging trends and capitalize on market opportunities effectively.

At Walmart Connect, Whitney spearheads key projects that focus on integrating digital and physical retail experiences, ensuring that brands can connect with consumers seamlessly across multiple touchpoints. Her commitment to change management and leading positive change has fostered a culture of collaboration across cross-functional teams, empowering sales professionals to excel in their roles. Whitney’s proficiency in account management and client relations allows her to build strong partnerships with brands, enhancing their marketing strategies through influencer marketing and brand development initiatives.

In her current role, Whitney is instrumental in developing training programs and tools that equip the sales team with the necessary skills to navigate the evolving landscape of retail media. By prioritizing budgeting and resource allocation, she ensures that Walmart Connect remains at the forefront of innovation, driving sustainable growth in an increasingly competitive environment. Whitney's strategic vision and ability to harness the power of data make her a key player in Walmart Connect's mission to redefine the future of retail advertising.

Whitney Cooper Work