Don Fisher

Chief Marketing Officer at Baltimore Barbecue Company | Baltimore City County, Maryland, United States

About Don Fisher

Don Fisher, as the Chief Marketing Officer and co-founder of Baltimore Barbecue Company, brings a wealth of experience and expertise to the table, particularly in the realm of sales and marketing within the food industry. With 18 years of progressively responsible experience, Don has honed his skills in project management, performance management, and strategic marketing, making him an invaluable asset to the company. His disciplined work ethic and balanced decision-making approach have been instrumental in driving the growth of this all-natural barbecue sauce brand.

Under Don's leadership, Baltimore Barbecue Company has successfully penetrated the competitive mid-Atlantic grocery and specialty food market, with products now available in approximately 200 stores. His strategic oversight of sales marketing efforts has not only enhanced brand visibility but has also fostered strong relationships with distributors and retailers. Key projects that Don has spearheaded include innovative product development initiatives that align with consumer trends towards healthier, all-natural options, as well as targeted marketing campaigns that effectively communicate the brand's unique value proposition.

Don's expertise in process control and capacity planning has enabled the company to streamline operations and optimize production, ensuring that quality remains paramount while meeting increasing demand. His background in finance and sales operations further supports the company's growth trajectory, allowing for informed decision-making that balances profitability with sustainability. As Baltimore Barbecue Company continues to expand its footprint, Don Fisher remains committed to leveraging his extensive knowledge and skills to elevate the brand and deliver exceptional products to barbecue enthusiasts across the region.

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