Sales & Marketing Executive | Business Applications Innovator
San Francisco, California
Director of Solution Marketing and Sales Enablement @ FICO® Drove revenue development and demand generation efforts across multiple lines of business. Created customized solution offerings, led end-to-end strategic planning, and developed sales tools to support marketing goals and enhance lead generation. Leveraged best practices in the establishment and delivery of sales training processes. ▪ Impacted sales strategy...
Director of Solution Marketing and Sales Enablement @ FICO® Drove revenue development and demand generation efforts across multiple lines of business. Created customized solution offerings, led end-to-end strategic planning, and developed sales tools to support marketing goals and enhance lead generation. Leveraged best practices in the establishment and delivery of sales training processes. ▪ Impacted sales strategy through the production and implementation of playbooks, sales support documents, video content, and training session materials to aid in the development of new pipeline opportunities.▪ Revived an under performing customer communications product campaign through creation and delivery of new positioning, persona/prospect targeting, marketing collateral, sales playbooks, and sales force training events.▪ Generated $5M of additional sales pipeline as a result of new solutions in traditional and emerging global markets including Latin America and Asia Pacific. From 2016 to 2017 (1 year) Senior Director, Industry Business Unit - Financial Services @ salesforce.com Directed strategic implementation of global sales, marketing, partnership development, and analyst relations to grow insurance industry revenue. Mentored 50+ staff in areas of global sales, alliances, public relations, and analyst relations. Developed industry-specific value propositions and competitive analysis. ▪ Devised product roadmap for initial releases of industry cloud offering, defining specifications for the creation of new solutions.▪ Grew partner portfolio through creation and implementation of 4 new, collaborative “Full Force” offerings within first 3 months of hire, leveraging $1M+ budget to forge solution alliances and sales campaigns with leading implementation firms and resulting in 10X amplification of partner-sourced pipeline.▪ Strategically developed sales enablement tools to establish growth trajectory of $250M. From 2014 to 2015 (1 year) San Francisco Bay AreaGlobal Relationship Manager, Financial Services @ Dun & Bradstreet Established and supported strategic C-level relationships while delivering high-quality client service. Assisted in creation and development of new data and analytics solutions to expand financial services portfolio.▪ Delivered increase of 7% annual revenue in specialty commercial data sales through innovative integration of newly available data elements into existing data and analytics solutions.▪ Resurrected 3 formerly abandoned strategic accounts, delivering $13M of revenue through signed contract extensions. From 2011 to 2014 (3 years) San Francisco Bay AreaVice President, Industry Solutions @ MicroStrategy Designed and enabled comprehensive insurance industry sales and marketing strategy. Trained and managed 50+ global staff. Responsible for worldwide sales revenue and solution strategy for the insurance industry.▪ Secured 15 new accounts, resulting in $25M growth of revenue, exceeding sales targets by 12%.▪ Provided leadership to attain 30% year-over-year revenue growth through repositioning of corporate marketing campaigns, identification of target segments, new channel relationships, and key account management. . From 2008 to 2011 (3 years) GlobalDirector, Industry Solutions @ Chordiant Developed go-to-market strategy, implemented segment-based marketing approach and coached a staff of 20. • Strategic planning and opportunity identification efforts Increased vertical pipeline by 300%. • Created new product and oversaw offshore development; $4M in new pipeline growth.• Public relations efforts contributed to press analyst coverage in 6 countries. From 2007 to 2008 (1 year) Global responsibilityFinancial Services Lead @ Microsoft Driving next-gen Business Applications solutions and generating new revenue at Fortune 500 financial services accounts. Delivering upon the promise of the most innovative and adopted solution suite on the market. San Francisco Bay AreaDirector, Enterprise Sales @ JLM Energy, Inc. Led enterprise sales for an early stage manufacturer of integrated energy management software and advanced energy storage systems. Established and developed relationships with strategic industry partners. Developed additional sales pipeline opportunities by implementing new target segments and nurture programs. Created new marketing collateral, customer presentations, and sales campaigns. ▪ Cultivated new distribution partnerships, securing agreements to spark >10X increase in partner-led sales opportunities. ▪ Created new solution offerings for target segments through coordination with software and hardware engineering departments, resulting in net new revenue. From 2015 to 2016 (1 year) Vice President Product Marketing @ Insights OnDemand Created new product, led sales, marketing and fundraising efforts; member of the founding team. From 2004 to 2007 (3 years) San Francisco Bay Area
FICO®
Director of Solution Marketing and Sales Enablement
2016 to 2017
salesforce.com
Senior Director, Industry Business Unit - Financial Services
2014 to 2015
San Francisco Bay Area
Dun & Bradstreet
Global Relationship Manager, Financial Services
2011 to 2014
San Francisco Bay Area
MicroStrategy
Vice President, Industry Solutions
2008 to 2011
Global
Chordiant
Director, Industry Solutions
2007 to 2008
Global responsibility
Microsoft
Financial Services Lead
San Francisco Bay Area
JLM Energy, Inc.
Director, Enterprise Sales
2015 to 2016
Insights OnDemand
Vice President Product Marketing
2004 to 2007
San Francisco Bay Area
Drove revenue development and demand generation efforts across multiple lines of business. Created customized solution offerings, led end-to-end strategic planning, and developed sales tools to support marketing goals and enhance lead generation. Leveraged best practices in the establishment and delivery of sales training processes. ▪ Impacted sales strategy through the production and implementation of playbooks, sales support... Drove revenue development and demand generation efforts across multiple lines of business. Created customized solution offerings, led end-to-end strategic planning, and developed sales tools to support marketing goals and enhance lead generation. Leveraged best practices in the establishment and delivery of sales training processes. ▪ Impacted sales strategy through the production and implementation of playbooks, sales support documents, video content, and training session materials to aid in the development of new pipeline opportunities.▪ Revived an under performing customer communications product campaign through creation and delivery of new positioning, persona/prospect targeting, marketing collateral, sales playbooks, and sales force training events.▪ Generated $5M of additional sales pipeline as a result of new solutions in traditional and emerging global markets including Latin America and Asia Pacific.
What company does Steve McClaine work for?
Steve McClaine works for FICO®
What is Steve McClaine's role at FICO®?
Steve McClaine is Director of Solution Marketing and Sales Enablement
What industry does Steve McClaine work in?
Steve McClaine works in the Computer Software industry.
Who are Steve McClaine's colleagues?
Steve McClaine's colleagues are Joel Kunst, Harshita Dwivedi, Eve Neo, Praphat Chairattanamanokorn, Breezy (Ng) Gnemmi, Yeen Zhi Wong, Dinesh Nair, Harish Vellat, Faisal Hajazi, and Mary Rose Ann Sia
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