Western Carolina University
Director of Special Events
Madame Tussauds NY
Director of Marketing
November 2008 to June 2014
March 2005 to October 2008
Borders Books & Music
District Marketing Manager
October 2006 to July 2008
The Maryland Zoo in Baltimore
Sr. Marketing Manager
December 1999 to May 2005
September 1994 to June 1996
Western Carolina University
Director of Marketing & Branding
What company does Stacy MacGregor work for?
Stacy MacGregor works for Western Carolina University
What is Stacy MacGregor's role at Western Carolina University?
Stacy MacGregor is Director of Special Events
What industry does Stacy MacGregor work in?
Stacy MacGregor works in the Events Services industry.
Director of Special Events @ Western Carolina University Cullowhee NCDirector of Marketing @ Madame Tussauds NY Chief marketing officer for a leading New York City attraction, delivering 1.2M visitors and $35M in revenue annually. Championed a broad range of marketing efforts including strategic planning, advertising, graphics, brand identity, PR, online and special events to drive revenue and profitability. Consistently achieve and exceed annual EBITDA targets, KPI scores, admission targets and spend per head year over year.Achieve annual revenue increases of 6-10% each yearMaintain relationships and execute PR events with celebrities such as Alicia Keys, Kelly Ripa, Anderson Cooper, Troy Polomalu, Taylor Swift generating over 1.2B media impressions annuallyAnalyze marketing and NYC tourism trends, KPI and demographic information to develop and execute the annual marketing plan, advertising strategy, media placement and secure promotional partnershipsOversee the design, production, graphic identity and brand compliance for all print and marketing materials, advertising, signage and web for the NY and DC attractionsSuccessfully deliver new phases of e-commerce solutions to our current website, manage content and design,ensure SEO, and implement online marketing strategies for both the NY and DC attractions resulting in a significant increase in unique visits and percentage of web sales year over yearDirect the development of the product plan, new exhibit areas and figure launches including design, construction and project managementCreated and executed special events such as Madame Tussauds After Dark Halloween event generating over $200K in annual incremental revenueManage annual marketing and capital budgets of $4.4M and direct staff of 11 Marketing Manager: November 2008 - December 2011 From November 2008 to June 2014 (5 years 8 months) President @ SEO Events Owner and Event planner for full-service event management company specializing in weddings, managing all event logistics, vendor relationships, event design, budgeting, company accounting, website design and maintenance, marketing & promotion and contracted staffContinue to contract events on a case by case basis From March 2005 to October 2008 (3 years 8 months) Baltimore MDDistrict Marketing Manager @ Borders Books & Music Managed the marketing efforts for all North Carolina and Tidewater VA Borders superstores (12 in total) in order to drive sales and profit, develop customer loyalty and build on Borders position as a brand leader.Partnered with District Managers and the Regional Director to determine district marketing objectives, develop and execute the annual marketing plan and manage marketing budgetPlanned and executed all in-store events including national author events, local author events, music performances, fundraisers, teacher appreciation events, charity book drives and promotions tied to regional or national goals and initiatives. Worked with major authors/artists and their management teams; such as Cal Ripken, Jr., Jenna Bush, Paula Dean, David Baldacci, Patti Austin and moreDeveloped partnerships with media and community organizations to increase Borders market presence resulting in an increase of over 2,000% in additional promotional value through TV, radio, print trades and sponsorships as well as major community partnershipsCoordinated media for district events, serving as the media contact, creating and sending appropriate press materials, and managing the district media database, increasing the amount of impressions and PR value by over 145%Maintained the event execution standards, training general managers and supervisors on corporate event standards, and ensuring all stores comply with Borders brand management policiesSuccessfully launched the grand openings of 12 Seattle's Best Coffee Cafés and 1 Borders Superstore From October 2006 to July 2008 (1 year 10 months) Sr. Marketing Manager @ The Maryland Zoo in Baltimore Senior Marketing Officer for a top non-profit Maryland attraction, directing all in-house marketing including advertising, promotions, public relations, group sales, graphics, communications, publications, special events and website. Developed short and long term strategic initiatives for all departments, set attendance goals and supervised a 7 person team.Directed the advertising agency, advertising strategy, media placement, and creative concept for annual,seasonal and special event campaignsOversaw all communication including advertising, publications, news releases, signage and the website as well as a web redesign resulting in a 300% increase in site trafficDeveloped and executed the regional marketing and PR campaign for a $6M exhibit opening, Polar Bear Watch, resulting in a 30% increase in incremental attendance in 2003Planned and executed the major seasonal events, generating 18,000-25,000 visitors per event, and implemented new revenue generating events, including Brew At The Zoo, producing revenue 200% above budgetSecured annual promotions delivering over $900K in added value each year. Oversaw contract negotiations and fulfillment with on-ground vendors, corporate sponsors and media partnersManage annual marketing budget of $500KMarketing Manager: August 2000 - July 2002Marketing Coordinator: December 1999 - August 2000 From December 1999 to May 2005 (5 years 6 months) Project Manager @ SSFI, Inc Account management for a $6 million office system installation companyManaged installation projects from sales stage to completionManaged a crew of over 35 installers and the daily operation of the on-site warehouse including product deliveries, shipping, and damage claimsPrepared departmental budget and expense reports From September 1994 to June 1996 (1 year 10 months) Director of Marketing & Branding @ Western Carolina University Directs all university branding, creative and design services, advertising strategy and media buying, special events, marketing services and special projects. My team provide strategic direction, copy writing and design for all university marketing, admissions and development materials. We oversee all trademark and licensing related to the WCU brand as well as developing new brand materials and guidelines. Manage the media services team working with campus clients to develop the media strategy and managing all elements of the media buy including TV, Radio, Print, Digital, Outdoor/Out of Home, Promotional Partnerships & Sponsorships. The special events team is responsible for the strategic direction, planning and implementation of top-level, university-wide events on behalf of the Chancellor and the Chief of Staff, both on campus and off. Key advisor to the Chancellor’s Ambassador organization providing leadership development and oversight to a top-level student group of 18 representing WCU and supporting the Chancellor at events.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
3 year(s), 8 month(s)
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