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Ryan Crowe

Social Media Strategist, Auditor

Senior Community Manager at Pocket Gems

San Francisco, California

Section title

Ryan Crowe's Work Experience

Freelance Consultant

Social Media Strategist, Auditor

2008 to 2011

Stripe

Social Media Communications Lead

December 2017 to November 2018

San Francisco Bay Area

Twilio Inc.

Social Media Specialist

November 2013 to March 2015

San Francisco Bay Area

Ryan Crowe's Education

University of Missouri-Columbia

MA Russian and Slavonic Studies

University of Missouri-Columbia

BA Theater, BA Russian, Russian Language and Literature

Columbia College Chicago

Theater, Improvisation, Script Writing

Ryan Crowe's Professional Skills Radar Chart

Based on our findings, Ryan Crowe is ...

Questioning
Spontaneous
Strategic

What's on Ryan Crowe's mind?

Based on our findings, Ryan Crowe is ...

54% Left Brained
46% Right Brained

Ryan Crowe's Estimated Salary Range

About Ryan Crowe's Current Company

Freelance Consultant

Ryan's clients have included entrepreneurs, tech startups, mobile gaming startups, musicians, influencer marketing platforms, and NPOs.

Frequently Asked Questions about Ryan Crowe

What company does Ryan Crowe work for?

Ryan Crowe works for Freelance Consultant


What is Ryan Crowe's role at Freelance Consultant?

Ryan Crowe is Social Media Strategist, Auditor


What is Ryan Crowe's personal email address?

Ryan Crowe's personal email addresses are g****[email protected], and d****[email protected]


What is Ryan Crowe's business email address?

Ryan Crowe's business email address is d****[email protected]


What is Ryan Crowe's Phone Number?

Ryan Crowe's phone (213) ***-*201


What industry does Ryan Crowe work in?

Ryan Crowe works in the Computer Games industry.


About Ryan Crowe

📖 Summary

Social Media Strategist, Auditor @ Freelance Consultant Ryan's clients have included entrepreneurs, tech startups, mobile gaming startups, musicians, influencer marketing platforms, and NPOs. From 2008 to 2011 (3 years) Social Media Communications Lead @ Stripe Established social media program at Stripe and lead all things social. Worked cross-functionally with Marketing, Communications, and Design teams to launch products, product updates, and company thought-leadership campaigns.- Evaluated where and how Stripe should be engaging with users on social media- Directed the strategy, planning, execution, and ongoing optimization of social media efforts- Helmed content creation and curation across various platforms, defining program goals and tracking campaign program progress- Designed and ran dedicated global social campaigns around launches and other key initiatives- Collaborated with international comms team to establish regional social media programs- Worked closely with design and marketing teams to build consistency across products and channels- Grew​ Facebook audience by 33%, LinkedIn by 25%, and Twitter by 15%- Increased​ YoY social-to-website traffic by 40%, and increased social conversions by 53% From December 2017 to November 2018 (1 year) San Francisco Bay AreaSocial Media Specialist @ Twilio Inc. Managed Twilio developer community. Expanded social into other parts of the organization. Created a social customer success program, a social demand-gen program, and established Twilio’s paid social program. Was promoted into managing Event Hosting and Accelerator Outreach programs.- Owned Twilio’s social and online presence across multiple channels including Twitter, Facebook, Google+, Quora, and LinkedIn- Established Twilio's presence in social channels and online communities relevant to the Twilio developer community- Worked with demand generation team to drive campaign-based conversions around content and events- Coordinated w/ field marketing and developer evangelism teams to implement real-time community support for conferences, meetups, and other live events- Launched and managed Social Customer Success program - Responded to Twilio support inquiries online and coordinated with Twilio Support on larger issues like crisis communications- Managed Twilio Accelerator Program and Twilio Community Event Hosting Program- Created and helmed social branding and channels for Signal, Twilio's developer-focused tech conference- Defined and tracked KPIs of organic and paid social media campaigns-Grew Twitter following by 15%, Facebook by 20% From November 2013 to March 2015 (1 year 5 months) San Francisco Bay AreaSocial Media Strategist @ Stealth Creative Was the first social media hire at Stealth Creative and one of the first members of the digital marketing arm of the agency. Create social media strategies for clients across a variety of different industries including: agriculture, banking, and cable televeision. Within three months of being hired, I had added social media and content strategy, reporting, listening, and monitoring capabilities to our menu of agency services.- Active client-facing role, responsible for providing strong creative and strategic direction on paid, earned, and owned - Partnered with internal Analytics and SEO teams to optimize content creation and implementation of paid, earned, and owned social media strategies- Performed competitive analysis to our clients using various social monitoring platforms- Established agency's social media toolset, workflow processes documents, and KPIs - Educated and presented to internal teams to develop agency awareness, and to aid the integration of social and traditional advertising- Managed agency and client editorial calendars- Collaborated with internal new business team to identify potential social media clients- Established agency blog- Developed social video seeding strategy for mini-doc series ‘The Edge of Farming’- Managed social ad campaigns From 2011 to 2013 (2 years) Greater St. Louis AreaSocial Media and Content Marketing Specialist @ Listener Approved LLC - Managed social media channels including Facebook, Tumblr, Twitter, and Quora- Created and curated blog content- Developed and ran influencer relationship program- Established tone and voice guidelines, as well as built out the branding strategy- Collaborated with CEO to develop and execute social media strategies From December 2010 to December 2012 (2 years 1 month) Russian Department Graduate Teaching Assistant @ University of Missouri - Lead weekly lectures and discussions for 40+ students- Planned and implemented collegiate-level curriculum on topics including: Russian literature, music, culture, intellectual thought, and history.- Assigned and graded student essays based on a pre-set rubric and subjective personal analysis- Taught reading and writing techniques, close visual and textual analysis.- Monitored student progress and provided personal advising by holding office hours From 2010 to 2012 (2 years) Columbia, Missouri AreaSocial Media Manager Internship @ KimberMedia - Client-facing role- Managed client social media accounts across Twitter, Facebook, and LinkedIn- Created and implemented data-driven social media strategies - Trained internal teams by creating and presenting social media workshops- Managed and created content for company blog From 2011 to 2011 (less than a year) Social Media Strategist Internship @ Print Ninja, LLC - Built and managed PrintNinja's online community on Facebook and Twitter- Worked closely with CEO to acquire online community assets- Designed and implemented the user incentive program- Created a cross-channel strategy on social platforms including Facebook, YouTube, LinkedIn, Quora, and Twitter. From 2011 to 2011 (less than a year) Bob Rohlf Education Summer Intern @ Starlight Theatre • Researched and Developed Programs for “At-Risk” Youth in Kansas City Area, programs were designed to allow children living in areas of poverty to be able to access and express themselves through the arts.• Created and edited highlight videos for Starlight Stars winners using iMovie• Advocated for the creation of a Development Internship successfully, partook in that new position by researching and writing grant proposals with the VP of Development. From 2009 to 2009 (less than a year) Lead Generation Specialist @ Integral Resources Incorporated • Generated leads for charitable and political organizations• Researched clientele mission statements and program goals• Developed, implemented and presented strategies to effectively raise funds for individual clients• Converted leads into donors using these strategies• Retained past supporters by giving them new and compelling reasons to renew support From 2008 to 2009 (1 year) Social Media and Community Lead @ Linden Lab Sansar, is a virtual reality live events platform. Linden Lab sold Sansar to Wookey in March, 2020.- Acted as the social media domain expert, consulting on best practices, emerging consumer trends, new social platforms, and social media influencers and content creators- Designed and implemented Sansar's social media strategy- Liaised between Sansar's user community and product teams - Grew followers and audience engagement by delivering fully integrated cross-channel social programs- Tested, optimized, and analyzed campaigns and projects based on KPIs related to engagement, retention, and sign-ups- Partnered with business development, product, design, and engineering teams to develop and execute promotional campaigns- Designed, organized, hosted, and promoted partner events- Identified and onboarded relevant micro and macro-influencers to support product efforts- Built long-tail programs and engagement strategies to grow brand and product affinity From February 2019 to April 2020 (1 year 3 months) San Francisco Bay AreaDirector of Social Media @ SutherlandGold Group After the purchase of Automatic, I followed my manager to SutherlandGold where I established social media department and was an agency leader for all things social and content. Built agency influencer marketing, paid, earned, and owned media programs. Worked with clients in fintech, medtech, robotics, and consumer entertainment.- Drove strategy for clients’ social projects and ongoing programs, from the ideation and asset identification stage to go-to-market planning and execution- Ensured projects and programs mapped back to broader client objectives/goals- Lead social strategy for new business proposals- Created strategy and recommendations for upselling social programs and ideas across clients- Defined KPIs for client and agency social programs- Managed and trained freelancers, interns, and junior staff- Contributed to the operational efficiency of the firm by developing reusable documents, templates, and process creation- Provided strategic guidance and leadership to team members across the agency- Developed agency social training program From September 2016 to November 2017 (1 year 3 months) San Francisco Bay AreaContent and Social Media Marketing Manager @ Automatic Created and helmed social and content programs and given increased responsibility across high-visibility project management opportunities based on strong results, cross-functional team building prowess, and project leadership performance. Launched two versions of Automatic’s hardware and software product, and wrote copy that appeared nationwide in the Apple store, Target, and Best Buy. Automatic Labs was bought by SiriusXM in September 2016.- Lead product copy development for a variety of media, including: websites, brick and mortar, landing pages, email campaigns, infographics, and blog posts- Collaborated with subject-matter experts in data science, engineering, and product design to develop campaign content- Identified target audiences and created content strategies tailored to each segment- Owned the customer onboarding email process including content, sequencing, and reporting- Provided content creation and promotion thought leadership to teams across organization- Oversaw QA program for all external-facing content- Grew Facebook audience by 25%, and Twitter by 30%- Increased YoY social-to-website traffic by 60% From April 2015 to September 2016 (1 year 6 months) San Francisco Bay AreaSenior Community Manager @ Pocket Gems I define and execute the relationship management strategy with our player community within our core games studio. I also represent the point of view of our players and manage all external communications as the friendly, responsive, knowledgeable, and enthusiastic voice of Pocket Gems. As a teammate, I also build strong internal partnerships with our product and marketing teams to deliver against important business initiatives.• Execute on our long-term community strategy in collaboration with our existing team• Help design programs to drive growth and healthy engagement• Leverage data-driven insights and critical thinking skills to make strategic recommendations to internal teams• Build strong, personal 1:1 relationships with our most loyal players to keep them engaged while communicating upcoming features and updates• Own content creation and development (e.g. events, contests, videos, livestreams, and marketing promotions) across various social channels, such as Facebook, Twitter, Instagram, Twitch, and YouTube• Manage communications with our game community on customer forums• Help represent the voice of the community to internal teams San Francisco Bay Area


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In a nutshell

Ryan Crowe's Personality Type

Introversion (I), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Ryan Crowe's Willingness to Change Jobs

Unlikely

Likely

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Ryan Crowe's Social Media Links

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