General Sales Manager - Owensboro, Ky, Madisonville, Ky & Clarksville, TN @ Viamedia
Sr Account Executive & LSM @ Insight Media (Former TCI)
Video Editor & Producer @ Rainbow Productions
Associate's degree, Elementary Education and Teaching @
Henderson Community College
General Sales Manager - Owensboro, Ky, Madisonville, Ky & Clarksville, TN @ I manage a sales team for Viamedia that proudly represents the regional and local cable advertising sales for WOW!, Time Warner Cable, New Wave Communications & Comcast in Evansville, Newburgh, Mt. Vernon, Jasper Princeton, & Tell City Indiana and Owensboro, Henderson & Madisonville, Greenville &
General Sales Manager - Owensboro, Ky, Madisonville, Ky & Clarksville, TN @ I manage a sales team for Viamedia that proudly represents the regional and local cable advertising sales for WOW!, Time Warner Cable, New Wave Communications & Comcast in Evansville, Newburgh, Mt. Vernon, Jasper Princeton, & Tell City Indiana and Owensboro, Henderson & Madisonville, Greenville & Beaver Damn Kentucky. I also manage a sales team that represents local cable advertising for CDE Lightband in Clarksville, Tennessee . We offer video production for fifteen, thirty second & long form (:90 sec.) commercial needs. Plus Viamedia provides internet marketing opportunities such as pre-roll video advertising, search engine marketing (SEM), search engine optimization (SEO), banner ads and website design. For more information regarding our services contact me at 270-683-1094 Ext. 201.
Dec 2010 - April 2012
Added & Managed Vincennes, IN Market (Terre Haute DMA) General Sales Manager
•Managed the Vincennes market for the New Wave MSO •Involved with launching market
•Managed a staff of 3 employees - Currently 2-AE’s and 1 Production Producer
•Maintain AE sales growth with video and online through training, attending sales presentation and weekly tracking.
•Weekly visit to market.
•Oversee Account management system
•Strengthen partner relationship -Provide continuous communication with our partner on marketing opportunities to strengthen New Wave brand and sub count
•Manage sales and inventory on 23 networks and a long form channel
•Continuously building relationship with local agencies and our top billers
•Oversee budgeting and office spending to obtain monthly and yearly EBITDA.
•Created quarterly media & sports packages, local sales promotions and sales incentives From June 2007 to Present (8 years 7 months) Sr Account Executive & LSM @ Senior Advertising Account Executive (1994-1999 & 2001-2007)
•Sold cable advertising in the Evansville DMA for Insight Communications, Time Warner Cable, Sigecom (currently WOW!) and Charter Communications.
•Developed and maintained advertising client base in Evansville, Henderson & Owensboro
•Achieved growth goal of $500,000+ annual budget. Annual growth of 12-16%
•Utilized media research as qualitative data to strengthen and support client’s schedule
•Partnered with Insight Promotions & Marketing Team to develop and implement creative and effective campaigns and promotions in order to stimulate additional revenue opportunities.
•Per client, identified client short-term and long-term needs and developed business partnerships
•Worked extensively with clients to develop a creative concept for a television commercial that promoted image awareness and increased store traffic
•2005 President’s Club winner
Local Sales Manager (1999-2001)
•Maintained annual local sales budget of $3 million plus
•Manage 8 AE’s (7 local AE’s and 1 long form AE)
•Manage sales and inventory on 36 networks and a Long form channel
•Attended sales presentations as requested by Account Executive
•Provided necessary sales training to Account Executives
•Managed local expense budgets
•Monitored Account Executives performance to ensure daily, weekly and monthly goals are achieved.
•Created quarterly media & sports packages, local sales promotions and sales incentives
•Worked closely with National and Regional Network sales to provide training for the Account Executives (i.e. ESPN, TNT, TBS, Lifetime, MTV)
•Worked with Insight’s National Sales Manager to maximize sells with NCC From March 1994 to May 2007 (13 years 3 months) Video Editor & Producer @ •Worked directly with Executive Producer or client to produce and edit video or graphic projects (i.e. training, sales, commercials or image showcases)
•Created and developed charts, slides and video speaker support using computer graphics software that included 3-D, paint and font programs
•Experienced editor on Ace 25 and Avid computer editing systems
•Traveled and served as graphic artist director & videographer for national corporate conventions of several Fortune 500 companies. Worked closely with marketing directors developing image designs and speaker support for their corporate executive team and guest motivational speakers. From April 1991 to September 1993 (2 years 6 months)
Bachelor of Applied Science (B.A.Sc.), Telecommunications @ University of Kentucky From 1982 to 1986 Associate's degree, Elementary Education and Teaching @ Henderson Community College From 1980 to 1982 9th-12th @ Henderson County High School From 1976 to 1980 Rod Wilkerson is skilled in: Web Design, Media Planning, Advertising Sales, Advertising, SEO, Media Buying, Cold Calling, SEM, Digital Media, Web Marketing, Online Marketing, Video Production, Social Media, Sales, Direct Marketing
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