Rocio Reyes-Morales
Director UX Design at Pacific Life | United States
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Rocio Reyes-Morales is a dynamic design leader at Pacific Life, where she serves as the Director of UX Design, driving human-centered digital transformation initiatives across the organization. With a robust background in customer experience, strategy, and innovation, Rocio is at the forefront of redefining how Pacific Life engages with its clients and stakeholders. Currently, she leads the Experience Office's priority projects, focusing on establishing an enterprise-wide Experience Vision that aligns with the company’s strategic direction. This involves not only the deployment of innovative design solutions but also the restructuring of the divisional engagement financial model to enhance operational efficiency and customer satisfaction.
Rocio excels in managing and mentoring multidisciplinary teams of designers, researchers, and product owners, fostering a culture of collaboration and continuous improvement. Her expertise in the design thinking process empowers her teams to develop and launch user-centric products that resonate with customer needs and market demands. By leveraging her skills in analytics, market research, and customer insight, Rocio ensures that every design decision is backed by data-driven strategies, ultimately leading to enhanced customer experiences.
Her long-term vision for Pacific Life emphasizes the importance of constructive feedback and relationship building, enabling her teams to thrive in a fast-paced environment. Rocio’s commitment to innovation and excellence not only positions her as a key player in the digital transformation landscape but also as a mentor who inspires the next generation of design leaders. Through her strategic initiatives, she is shaping the future of customer engagement at Pacific Life, ensuring that the organization remains at the cutting edge of the insurance industry.
Director UX Design at Pacific Life in April 2021 to Present
Lead Experience Designer at Pacific Life in March 2020 to April 2021
Startup Mentor, Mexico City Founder Institute Coach at Self-Employed in February 2019 to March 2020
Google Cloud Brand Strategist at Google in September 2018 to February 2019
Senior Brand Strategist at Benefit Cosmetics in March 2018 to September 2018
Experience Design Lead, Uber Urban Air Mobility Ventures at Embraer in June 2017 to December 2017
Business Development at IDEO in July 2014 to May 2017
Brand Strategy + Product Development, Maybelline NY at L'Oréal in August 2011 to June 2014
Social Media Fellow at BBDO in March 2009 to June 2011
Brand Manager Intern at L'Oréal in June 2010 to August 2010
Account Management Intern at Draftfcb in March 2010 to June 2010
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Long-term Vision
Constructive feedback
Decision-Making
Relationship Building
Creative Problem Solving
Strategy
Analytics
Social Media Marketing
Social Media
Market Research
Marketing
Customer Insight
Leadership
Product Development
Management
Advertising
Digital Marketing
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Discover more about Pacific LifeWhat is Rocio Reyes-Morales email address?
Email Rocio Reyes-Morales at [email protected]. This email is the most updated Rocio Reyes-Morales email found in 2026.
What is Rocio Reyes-Morales phone number?
Rocio Reyes-Morales phone number is +15124965969.
How to contact Rocio Reyes-Morales?
To contact Rocio Reyes-Morales send an email to [email protected]. If you want to call Rocio Reyes-Morales try calling on +15124965969.
What company does Rocio Reyes-Morales work for?
Rocio Reyes-Morales works for Pacific Life
What is Rocio Reyes-Morales's role at Pacific Life?
Rocio Reyes-Morales is Director UX Design
What industry does Rocio Reyes-Morales work in?
Rocio Reyes-Morales works in the Financial Services industry.
Rocio Reyes-Morales Email Addresses
Rocio Reyes-Morales Phone Numbers
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