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IDEO* has roots dating back to 1978. Today, IDEO is an award-winning global design and innovation company. We create positive impact through design by taking a human-centered approach to helping organizations in the public and private sectors innovate, grow, and bring to market new ideas.+ We partner with leaders and change agents to identify new market opportunities, add value, and solve meaningful problems.+ We design and launch innovative products, services, ventures, and brands by combining business acumen with human-centered market insights.+ We help organizations to build the capabilities required to sustain innovation.*Pronounced “EYE-dee-oh”
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