About Benefit Cosmetics
Benefit Cosmetics, headquartered in the vibrant city of San Francisco, California, is a leading name in the beauty industry, renowned for its playful approach to makeup and its belief that laughter is the best cosmetic. Founded in 1976, Benefit has established itself as the No. 1 Brow Brand Worldwide, offering a unique blend of fun and effective beauty solutions that resonate with consumers across the globe. With a presence in 59 countries and over 3,000 BrowBars staffed by more than 6,000 skilled aestheticians, Benefit has become the go-to destination for brow services and products.
The brand is celebrated for its iconic cult favorites, including Benetint, BADgal BANG Mascara, the POREfessional Face Primer, Hoola Bronzer, Precisely, My Brow Pencil, and Gimme Brow+. Each product is designed to deliver instant beauty solutions that combine innovation with whimsical storytelling, ensuring that makeup is not only effective but also enjoyable. Benefit’s commitment to creativity is reflected in its distinctive packaging and clever product names, which aim to bring a smile to every customer’s face.
As part of the prestigious Louis Vuitton Moet Hennessy group, Benefit Cosmetics is one of the fastest-growing prestige beauty brands in the market. The company thrives on fostering real connections with its customers and employees, embodying a culture that values hard work, playfulness, and a good sense of humor. By prioritizing the feel-good aspect of beauty, Benefit Cosmetics continues to inspire individuals to embrace their unique beauty while enjoying the journey of self-expression through makeup. For those looking to join this dynamic and uplifting brand, Benefit offers opportunities to become part of its vibrant community of Benebabes. Explore more at www.benefitcosmetics.com.
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1,001-5,000 employees
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cosmetics
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225 Bush St,San Francisco,CA,US
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1976
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Makeup, Cosmetics, Skincare, Fragrance
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Frequently Asked Questions about Benefit Cosmetics
Bingbing Yang(Yang Bing Bing ) is the CEO of Benefit Cosmetics.
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