Global Sales and Marketing Leader with a focus on MarTech, data, mobile, video and gaming
New York, New York
PrecisionDemand, now a part of AOL
VP Sales & Marketing (Successful Exit)
December 2011 to October 2014
NY,NY
iNvolved Media
Advisor
Broadbeam
Advisor
Publishers Clearing House Media
Vice President Sales
December 2017 to June 2020
Greater New York City Area
Videology, Inc.
Videology/Everyday Health JV - VP Commercial Sales
April 2016 to November 2017
Greater New York City Area
Videology, Inc.
VP Enterprise Partnerships
October 2014 to April 2016
Viacom
Sr Director Client Strategy
May 2000 to December 2011
Greater New York City Area
Led sales and marketing for a VC backed media ad-tech startup, which was acquired by AOL’s Adap.TV. PrecisionDemand developed patent pending technologies to directly measure the ROI of TV advertising improving marketing efficiency. PrecisionDemand’s technology becomes part of AOL One’s Technology stack.•Worked with product team to create SaaS product in order to transition clients from agency to... Led sales and marketing for a VC backed media ad-tech startup, which was acquired by AOL’s Adap.TV. PrecisionDemand developed patent pending technologies to directly measure the ROI of TV advertising improving marketing efficiency. PrecisionDemand’s technology becomes part of AOL One’s Technology stack.•Worked with product team to create SaaS product in order to transition clients from agency to SaaS model increasing revenue margin by 5x•Opened and staffed the NY office, hiring team of 10 AE and business development directors
What company does Robert Dalven work for?
Robert Dalven works for PrecisionDemand, now a part of AOL
What is Robert Dalven's role at PrecisionDemand, now a part of AOL?
Robert Dalven is VP Sales & Marketing (Successful Exit)
What industry does Robert Dalven work in?
Robert Dalven works in the Entertainment industry.
📖 Summary
VP Sales & Marketing (Successful Exit) @ PrecisionDemand, now a part of AOL Led sales and marketing for a VC backed media ad-tech startup, which was acquired by AOL’s Adap.TV. PrecisionDemand developed patent pending technologies to directly measure the ROI of TV advertising improving marketing efficiency. PrecisionDemand’s technology becomes part of AOL One’s Technology stack.•Worked with product team to create SaaS product in order to transition clients from agency to SaaS model increasing revenue margin by 5x•Opened and staffed the NY office, hiring team of 10 AE and business development directors From December 2011 to October 2014 (2 years 11 months) NY,NYAdvisor @ iNvolved Media Advisor @ Broadbeam Vice President Sales @ Publishers Clearing House Media Leads the US sales team in driving performance outcomes for marketers across programmatic, mobile, lead generation and digital sponsorship solutionsDevelop and manage key strategic social casino clients across US/EMEA leading to 250% revenue growthDesigned and implemented a new sales structure, which led to revenue growth while fostering a high-performing corporate culture From December 2017 to June 2020 (2 years 7 months) Greater New York City AreaVideology/Everyday Health JV - VP Commercial Sales @ Videology, Inc. TVRx, a JV between Videology and Everyday Health, a leader in consumer focused digital properties, that empower people to manage their long term chronic conditions. TVRx provided data-enabled, linear TV & digital video solutions for pharma, health & wellness marketers.Led the North America sales team responsible for launch of 1st to market audience based digital video and TV buying solution for the pharmaceutical category From April 2016 to November 2017 (1 year 8 months) Greater New York City AreaVP Enterprise Partnerships @ Videology, Inc. Created the GTM strategy and launch of Videology’s Programmatic TV solution with a matrixed team across Engineering/ Product and R&DLed the North American Enterprise sales team responsible for $100M+ of annual revenue across programmatic video: digital and mobileFostered C-Level brand agency and trading desk relationships including but not limited to WPP, Dentsu/Aegis, Publicis, and OMGManaged Commercial Enterprise team for all the major agency holding companies driving 38% YOY sales growthMaintained P&L responsibilities for commercial team of 15 senior sales executivesScoped and structured linear TV supply side partnership requirements for programmatic TV solutionStrategy development and execution for new audience based buying TV products From October 2014 to April 2016 (1 year 7 months) Sr Director Client Strategy @ Viacom From May 2000 to December 2011 (11 years 8 months) Greater New York City Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
4 year(s), 1 month(s)
Unlikely
Likely
There's 86% chance that Robert Dalven is seeking for new opportunities
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