Paul Ridsdale
Director of Brand & Marketing at ITV | London, England, United Kingdom
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As the Director of Brand & Marketing at ITV, Paul Ridsdale leverages over 20 years of extensive experience in the entertainment and media sectors to shape and elevate the brand's presence across both streaming and broadcast platforms. His role is pivotal in crafting innovative brand strategies and propositions that resonate with diverse audiences, particularly in a rapidly evolving digital landscape. Paul’s analytical mindset, combined with his creative leadership, enables him to develop integrated marketing campaigns that not only drive brand awareness but also enhance viewer engagement and loyalty.
Currently, Paul is spearheading key projects that focus on harnessing the power of digital media and online advertising to reach younger demographics, ensuring ITV remains relevant in a competitive market. His deep understanding of youth culture and B2C dynamics informs his approach to stakeholder management, allowing him to build strong relationships across departments and with external partners. By employing a robust brand architecture, he effectively communicates ITV's unique value propositions, ensuring consistency across all marketing communications.
Paul's expertise in direct marketing and integrated marketing strategies has been instrumental in launching successful campaigns that have significantly contributed to ITV's growth. His ability to present complex ideas clearly and persuasively makes him a sought-after leader in the industry, inspiring teams to push creative boundaries while maintaining a sharp focus on business objectives. As ITV continues to navigate the challenges of a dynamic media environment, Paul Ridsdale remains at the forefront, driving innovation and strategic growth for one of the UK’s most beloved entertainment brands.
Director of Brand & Marketing at ITV in August 2024 to Present
Director of Marketing at ITV in April 2022 to August 2024
Acting Chief Marketing Officer (Mat Cover) at ITV in June 2021 to March 2022
Director of Viewer Marketing at ITV in January 2018 to May 2021
Controller of Marketing and Media at ITV in May 2015 to December 2017
Head of Marketing - ITV Main Channel at ITV in August 2011 to April 2015
2011 Scholar at The Marketing Academy in May 2011 to May 2012
Head of Marketing - Entertainment, Sport and News at ITV in July 2008 to July 2011
Senior Marketing Manager (TV Services) at BT in February 2007 to June 2008
Head of Marketing: Sky Sports at BSkyB in August 2004 to January 2007
Marketing Manager/Executive at BSkyB in October 2000 to August 2004
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University of Southampton, BSC
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Presentation Skills
Communication
Youth Culture
Business Growth
B2C
Marketing
Public Relations
Customer Insight
Management
Leadership
Television
Strategic Planning
Stakeholder Management
Budgets
Leadership Development
Brand Architecture
Digital Strategy
Digital Media
Digital Marketing
Media Planning
Integrated Marketing
Marketing Communications
Online Advertising
Advertising
Direct Marketing
Entertainment
Marketing Strategy
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Discover more about ITVWhat is Paul Ridsdale email address?
Email Paul Ridsdale at [email protected]. This email is the most updated Paul Ridsdale's email found in 2026.
How to contact Paul Ridsdale?
To contact Paul Ridsdale send an email to [email protected]. (updated on January 17, 2020)
What company does Paul Ridsdale work for?
Paul Ridsdale works for ITV
What is Paul Ridsdale's role at ITV?
Paul Ridsdale is Director of Brand & Marketing
What is Paul Ridsdale's Phone Number?
Paul Ridsdale's phone +44 ** **** *367
What industry does Paul Ridsdale work in?
Paul Ridsdale works in the Broadcast Media industry.
Paul Ridsdale Email Addresses
Paul Ridsdale Phone Numbers
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