Accomplished analytics professional experienced in building and leading cross-functional teams that capture and analyze data to uncover valuable insights and feed predictive models.

Director of Data Engineering & Analytics @ Leading the Data Science & Engineering organization to deliver data engineering, visualization, and analysis solutions to all the Netflix business areas (e.g. Product, Content Acquisition/Production, Streaming, Marketing, Finance, Operations). From March 2014 to Present (1 year 8 months) San Francisco Bay AreaDirector of Product Analytics @ Leading three teams within the Data Science & Engineering group all focused on capturing and surfacing data to support the Product Management and Experimentation team in their efforts to optimize the Netflix product. Technologies my team works with include a broad set of cloud and non-cloud based technologies, such as Hadoop, Hive, Pig, Python, Microstrategy, Amazon S3, Teradata, Ab Initio, and SQL. Focus areas for my teams include the Netflix sign-up flow, Netflix content discovery, and the A/B testing platform. From January 2013 to February 2014 (1 year 2 months) Los Gatos, CAAssociate Partner, Advanced Analytics & Optimization @ Leading delivery of multiple engagements providing interactive marketing measurement and optimization services to clients from a broad range of industries, including Financial, Insurance, Technology, and Consumer Products. Current engagements are focused on Social Media Performance Measurement (including Facebook, Twitter, YouTube, Bazaarvoice, Jive, Pinterest, and Google+), Web Analytics (WebTrends, Site Catalyst, Google Analytics), and multi-channel digital media campaign performance measurement and optimization (ClearSaleing). Expanding Rosetta’s Advanced Analytics service offerings to include social media measurement, integrated analysis of multiple data sources, and more sophisticated data visualization through the utilization of Tableau. Accelerating growth of the Advanced Analytics & Optimization practice through sales to prospective clients. Increasing awareness of Rosetta’s Advanced Analytics capabilities through leadership of marketing activities. Building our Analytics practice across the country through recruiting of talented Analytics professionals at all levels of experience. From February 2012 to December 2012 (11 months) Cleveland, OHDirector, Interactive Marketing Services, Consumer Products & Retail @ Account Director for a leading national motor oil brand for whom Rosetta is the Interactive Agency of Record. Responsible for client account management, delivery of all services, account financial management, team member development, development of Statements of Work, and strategic planning. Led the delivery of all interactive services for a new product launch by managing delivery of a broad array of interactive marketing services, including Paid Search (PPC), Display Advertising, Search Engine Optimization (SEO), Social Media Strategy, Social Media Monitoring, Website Design & Development, Brand Reputation Defense, and the supporting Analytics reporting. Led implementation of IBM WebSphere Commerce for a major apparel vendor. Project included integration with CyberSource, AvaTax, Valutec, Coremetrics, and Scene 7. Skills utilized include client relationship management, contract negotiation, project management, and strategic planning Led development of an IBM WebSphere Commerce Starter Store to speed future WebSphere Commerce implementations Managed several initiatives to improve online customer satisfaction for a B2B eCommerce site at one of the nation’s largest online retailers Conducted a strategic assessment and led implementation of initiatives to improve customer satisfaction for the B2B eCommerce channel Led the planning and requirements development of a website redesign/re-platform project From November 2008 to March 2012 (3 years 5 months) Cleveland/Akron, Ohio AreaSystems Analyst Team Lead @ Led a project team in the Requirements Discipline of Rational Unified Process (RUP) for three releases of a peer-to-peer application to enable audits globally Managed maintenance of requirements model consisting of over 150 use cases and screen specifications From April 2006 to November 2008 (2 years 8 months) Lead Requirements Analyst @ Defined requirements for an online application allowing scientists to research and cross-reference genetic sequences in scientific literature Created a Quality Assurance organization, including training of team, QA process definition and implementation, and leadership on key mission-critical software development projects From December 2003 to April 2006 (2 years 5 months) Quality Control Team Lead @ Led a team of quality assurance testers in testing of an online billing application, utilizing the agile methodology Extreme Programming. Technologies used include SQL, Mercury Test Director, and Quick Test Pro From 2003 to 2003 (less than a year) Software Implementation Consultant @ Led requirements definition and testing for an online application and data loading application that would merge disparate genetic data sets into a unified biological object model to enable effective data analysis for clients of Incyte Genomics Led requirements definition, technical design, development, and testing for multiple online web applications utilizing ASP, JavaScript, HTML, and SQL From January 2001 to August 2002 (1 year 8 months) Management Consultant @ Implemented the Enterprise Resource Planning (ERP) system BaaN at a wide-variety of manufacturing clients, specializing in EDI and Supply Chain From January 1997 to August 1999 (2 years 8 months)

Master’s Degree, Predictive Analytics @ Northwestern University From 2012 to 2015 Bachelor’s Degree, Systems Engineering @ Case Western Reserve University From 1995 to 2000 Paul Ellwood is skilled in: Business Analysis, Customer Relations, Software Quality..., Software Requirements, Interactive Marketing..., Integration, Requirements Gathering, Web Analytics, E-commerce, Software Project..., Data Analysis, Analytics, Online Marketing, Program Management, Management Consulting, Team Leadership, Requirements Analysis, SQL, Retail, Competitive Analysis, Business Intelligence, MS Project, Content Management, Analysis, Project Planning, Cross-functional Team..., Business Strategy, Strategic Planning, Web Development, SEO, Account Management, Product Launch, Business Process..., Web Applications, SEM, Social Media, Databases, Online Advertising, Marketing Strategy, CRM, PPC, Interactive Marketing, Google Analytics, Agile Methodologies, Strategy, Product Management, Project Management, Cloud Computing, A/B testing, Integrated Marketing