Nancy Herrmann

Senior Art Director Global Creative at bareMinerals | New York, New York, United States

About Nancy Herrmann

As the Senior Art Director of Global Creative at bareMinerals, Nancy Herrmann plays a pivotal role in shaping the visual identity and brand narrative of one of the leading names in the beauty industry. With over 15 years of experience in design and creative leadership, Nancy expertly integrates her multi-disciplinary skills to elevate the brand's presence across various platforms. Her oversight encompasses the design, development, and execution of all global and regional print and visual merchandising graphic programs, ensuring that every touchpoint—from brand and style guidelines to digital and PDP assets—reflects the core values of bareMinerals.

Nancy's expertise in graphics, retail design, and integrated media allows her to craft compelling visual stories that resonate with consumers. She leads in-house creative teams with a collaborative spirit, fostering an environment where innovative ideas flourish. Her keen eye for detail ensures that all brand guidelines are not only visually stunning but also consistent and cohesive, reinforcing the brand's identity in an increasingly competitive market.

Key projects under her direction include the creation of impactful education videos and engaging brand and paid media campaigns that highlight the unique selling propositions of bareMinerals products. Nancy’s ability to translate complex concepts into visually appealing mood boards and print collateral has been instrumental in driving brand awareness and customer engagement. Her hands-on production knowledge complements her strategic vision, making her a valuable asset in the fast-paced beauty landscape. Through her leadership, Nancy continues to push the boundaries of design, ensuring that bareMinerals remains at the forefront of innovation and creativity in the beauty sector.

Nancy Herrmann Work