Alterna Haircare

Alterna Haircare was founded over 15 years ago in California and was the pioneer in offering “Alterna-tive” haircare…luxury haircare without harsh and harmful chemicals. Our formulas are a powerful fusion of nature & science; we use pure, natural ingredients [like Organic Bamboo and pure Caviar extract] AND leave out sulfates, parabens, phthalates and gluten... to give you a “TRANSFORMATION without TRADE-OFFS."So you don’t have to choose between products that work and products that are good for you. With Alterna Haircare you get both…the PURITY you expect and the POWER you need! Your “transformation begins after just one use.”ProductsOur innovative collections include:BAMBOOCAVIAR Anti-AgingTENAll Alterna Haircare products are safe for color-treated hair. There are no harsh chemicals, no sulfates to strip your color PLUS every product has Alterna’s ColorHold technology.Our formulas blend organic, fair-trade compliant, eco-certified, sustainable ingredients whenever possible and are free of sulfates, parabens, gluten, TEA, DEA, PABA, paraffin, phthalates, petrolatum, mineral oil, synthetic dyes, and sodium chloride.In order to reduce our carbon footprint, our packaging uses recyclable materials, post-consumer waste, FSC-Certified paper, and soy ink whenever possible.