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Naama Bloom

Product Manager

Award Winning Brand Builder | Data Driven Marketer | Leader of High Functioning Teams

Greater New York City Area

Section title

Naama Bloom's Work Experience

TheStreet.com

Product Manager

March 1999 to February 2000

Greater New York City Area

CBS Interactive

Associate Producer

September 1998 to March 1999

Greater New York City Area

Harvest

Head of Marketing

September 2011 to January 2013

Greater New York City Area

Naama Bloom's Education

Cornell Johnson Graduate School of Management

Master of Business Administration (MBA), Marketing

2001 to 2003

University of Wisconsin-Madison

Bachelor's degree (BA), Communication Arts

1991 to 1994

Naama Bloom's Professional Skills Radar Chart

Based on our findings, Naama Bloom is ...

Welcoming
Confident
Straightforward

What's on Naama Bloom's mind?

Based on our findings, Naama Bloom is ...

50% Left Brained
50% Right Brained

Naama Bloom's Estimated Salary Range

About Naama Bloom's Current Company

TheStreet.com

Managed significant section of financial news website.

Frequently Asked Questions about Naama Bloom

What company does Naama Bloom work for?

Naama Bloom works for TheStreet.com


What is Naama Bloom's role at TheStreet.com?

Naama Bloom is Product Manager


What is Naama Bloom's personal email address?

Naama Bloom's personal email address is n****[email protected]


What is Naama Bloom's business email address?

Naama Bloom's business email addresses are n*****@helloflo.com, and n*****@getharvest.com


What is Naama Bloom's Phone Number?

Naama Bloom's phone (212) ***-*487


What industry does Naama Bloom work in?

Naama Bloom works in the Consumer Goods industry.


Who are Naama Bloom's colleagues?

Naama Bloom's colleagues are David Horowitz, John Powers, Kelly Sullivan, Aveling Pan, James Baier, Steven Luengo, Joseph Jr., Franklin Garcia, Thoeun Sar, and Jay Roberts


About Naama Bloom

📖 Summary

Product Manager @ TheStreet.com Managed significant section of financial news website. From March 1999 to February 2000 (1 year) Greater New York City AreaAssociate Producer @ CBS Interactive Produced multimedia content for network website, including streaming video and audio, slideshows, and archives. Managed project workflow and researched technologies From September 1998 to March 1999 (7 months) Greater New York City AreaHead of Marketing @ Harvest ➢ Doubled the revenue from 5MM to 10MM annually over a 18 month period ➢ Significantly expanded SEM and podcast advertising while maintaining profitable customer acquisition➢ Launched a proactive outbound sales program to retain high value, free-trial customers which lead to a50% increase in the close rate ➢ Repositioned brand and relaunched homepage to target decision makers, resulting in 50% increase invisitor conversion rate From September 2011 to January 2013 (1 year 5 months) Greater New York City AreaDirector | Customer Loyalty and Growth @ American Express ➢ Directed and coordinated sales and marketing activities which reduced costs, allocated resources anddelivered over $1B in incremental transactions➢ Developed and executed differentiated servicing strategy to engage OPEN's highest potential customersegment and grow billings, loyalty and retention➢ Created strategy and initiated transformation of 70+ client management organization to shift from onegeography to a nationally dispersed virtual team➢ Achieved 200% improvement in customer attrition through training of customer service representatives on inbound and outbound initiatives➢ Recruited and developed high potential employees, agency and vendor management From January 2008 to September 2011 (3 years 9 months) Greater New York City AreaDirector Brand Strategy @ American Express ➢ Built and launched AMEX's OPEN Forum the largest, small business online content marketing community;went from concept to launch in in 9 months➢ Guided and coached a traditional marketing organization on the rise and significance of social mediamarketing➢Twice recognized with AMEX's highest employee award for leadership in developing and implementingmarketing strategies for direct mail, interactive, email and social media➢ Developed and evolved rich content strategy for use by the larger organization➢ Generated a 60% increase in net promoter score of participating customers➢ Leveraged content from events to enhance online acquisition and loyalty initiatives From February 2006 to January 2008 (2 years) Greater New York City AreaSenior Manager | Customer Acquisition @ American Express ➢ Managed acquisition programs for Business Platinum and Executive Business Cards with annual budget of $11MM➢ Used mix of traditional direct channels, new events, trade shows and brand ambassador initiatives to drive results ➢ Acquired 174K new cards including highly profitable upgrades from basic to premium products From December 2004 to February 2006 (1 year 3 months) Greater New York City AreaSenior Manager | Product Management @ American Express ➢ Responsible for general management of the Executive Business portfolio➢ Drove significant improvement in key portfolio metrics by: analyzing performance trends, shaping the acquisition /growth strategy, improving the customer experience, and leading the planning and execution of loyalty/usage and benefits engagement programs From July 2003 to December 2004 (1 year 6 months) Greater New York City AreaDevelopment Assistant @ CBS Television Distribution ➢ Provided creative and administrative support➢ Managed relationships with literary scouts, publishing and production companies➢ Evaluated scripts and manuscripts for on-air viability From January 1997 to June 1998 (1 year 6 months) Greater Los Angeles AreaChief Marketing Officer @ PuppySpot • Lead marketing organization to grow marketplace business connecting ethical breeders to families looking to add a puppy into their homes. • Responsible for all aspects of marketing including acquisition, customer lifecycle, partnerships, PR, and e-commerce experience• Driving the transformation of the business from lead gen phone-based sales to true e-commerce including updating checkout flow, capturing lower intent customers into email funnel, iterating on site experience, and adding personalization. • Transitioned digital media buying from agency to internal team delivering improved efficiency and cost savings Greater New York City AreaVP, Marketing @ zulily - Lead a team of 40 marketing and creative professionals to build awareness andconsideration for a high growth $1.7B e-commerce business- Responsible for all aspects of television campaigns, social media, consumer and corporatePR, Customer Insights and analysis, brand campaigns and promotions, and the creativeteam of designers and copywriters that bring it all to life- Leading the rebuilding of our consumer brand including research, strategy, tactics, andplanning including new logo, color palette, positioning, sponsorships, and site redesign toattract a younger audience- Devised a strategy and led the team to execute a shift in social media tactics from passiveengagement to performance marketing approach which delivers significant revenue- Manage a 9-person sales team responsible for non-core site monetization (ad sales &programmatic) which has a material impact on corporate EBITDA From July 2017 to May 2019 (1 year 11 months) Greater Seattle AreaSVP | Integrated Marketing @ SheKnows Media (acquired HelloFlo) ➢ Direct a team of professionals in the creation of pitch concepts and marketing materials to build brandawareness for leading women's lifestyle digital media platform➢ Orchestrate the concepting and packaging of integrated marketing programs➢ Define and develop branded content solutions for advertisers to promote their products and services,through video, influencer programs, and social media marketing programs➢ Reorganized marketing team, while facing sector headwinds, resulting in a 15% increase in average dealsize within 12 months, and a 11% improvement in close rate; significantly outperforming the competition From February 2016 to June 2017 (1 year 5 months) Greater New York City AreaFounder | CEO @ HelloFlo (acquired by SheKnows Media) ➢ Conceived and built an award winning, internationally recognized women's health brand that wasultimately acquired by SheKnows Media➢ Bootstrapped a monthly subscription gift box platform focused on empowering, and educating girls, andwomen, on the stages of their reproductive health life➢ Launched a series of branded content videos which went viral with 60MM views, and counting, acrosssocial media platforms Facebook and YouTube ➢ Developed a PR engine which yielded hundreds of press hits in business and women's media publications such as: CNN, NPR, Time, AdAge, Le Monde and HuffPo➢ Implemented and managed profitable Facebook and Google AdWords acquisition programs ➢ Preserved brand integrity through email newsletter achieving a 27% open rate➢ Forged advertising partnerships with Fortune 500's to develop content and consult on digital marketingand brand strategy From February 2012 to February 2016 (4 years 1 month) Greater New York City Area


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In a nutshell

Naama Bloom's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 10 month(s)

Naama Bloom's Willingness to Change Jobs

Unlikely

Likely

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