Michael Hand's Work Experience
Hershey, Pennsylvania, United States
Iron Hill Brewery & Restaurant
Vice President, Marketing
2016 to 2020
Minor League Baseball
Chief Marketing Officer, Minor League Baseball; President, MiLB Enterprises LLC
2013 to 2015
St. Petersburg, Florida
Sr Vice President, Marketing & Strategy - IMG College; VP, Strategic Planning - IMG Consulting
2009 to 2013
New York, NY/Winston-Salem, NC
The Hershey Company
Director, Consumer Promotions & Brand Activation
2007 to 2009
Miller Brewing Company
Director - Media & Marketing Services - Hispanic
2006 to 2007
Miller Brewing Company
Director, Promotional Marketing & Channel Planning
2004 to 2006
Brand Advertising & Promotions Manager - Buick Motor Division
2000 to 2004
Corporate Sponsorship, Promotions & Licensing Manager
1997 to 1999
BMW of North America, LLC
Marketing Services/Brand Manager
1993 to 1997
Woodcliff Lake, NJ
Michael Hand's Education
Michigan State University
Coursework in Executive MBA Program
2003 to 2004
Online Course (Cultural Anthropology): Sport & Society
Online Course (Philosophy): Ethics of Sports: Do Sports Really Matter?
Bachelor of Arts, Education
1990 to 1994
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About Michael Hand's Current CompanyPicketFence Partners
Insight-driven, solutions-focused Branding & Sponsorship Consulting Agency. PicketFence Partners assists brands, sports properties and non-profit organizations with their toughest marketing challenges. Insight-driven, solutions-focused Branding & Sponsorship Consulting Agency. PicketFence Partners assists brands, sports properties and non-profit organizations with their toughest marketing challenges.
Frequently Asked Questions about Michael Hand
What company does Michael Hand work for?
Michael Hand works for PicketFence Partners
What is Michael Hand's role at PicketFence Partners?
Michael Hand is Principal
Michael Hand's phone (215) ***-*812
What industry does Michael Hand work in?
Michael Hand works in the Marketing and Advertising industry.
About Michael Hand
💼 Past Experience
Michael Hand has 20 years of experience in the marketing field. He has worked at companies such as Iron Hill Brewery and Restaurant, as well as MiLB Enterprises LLC, where he was the President for 2 years. He has been responsible for driving and managing strategic planning and execution of marketing, branding, public relations, new store openings and corporate partnerships. He has also been responsible for building and leading all business strategies designed to build/enhance brand equity with both internal and external stakeholders. He has also been responsible for developing all external and internal “brand” communication tools. He is a Principal at PicketFence Partners in Hershey, Pennsylvania.
Michael Hand's education has shown that he is highly ready to start a career as an education professional. He has a degree in Executive MBA from Michigan State University, a degree in Philosophy from Duke University, and a Bachelor of Arts, Education from Colgate University. He is highly experienced andUrl ready to start a career in education. Hand's education has shown that he is highly experience andurl ready to start a career in education. His education has shown that he is highly ready to start a career in education. His education has shown that he is highly prepared to start a career as an education professional. Hand has a degree in Executive MBA from Michigan State University, a degree in Philosophy from Duke University, and a Bachelor of Arts, Education from Colgate University. He is highly experienced andUrl ready to start a career in education. Hand has a background in Sport and Culture from Duke University, in Ethics of Sports from Hamilton College, and in Philosophy from Colgate University. In all of his courses, he has shown a passion for the field of education. Hand's courses have shown that he is well-versed in the field of education and is highly prepared to start a career in education.
💡 Technical & Interpersonal Skills
As a senior marketing and strategy executive with over 4 years of experience in strategic planning,advertising, and marketing services, Michael Hand has a deep understanding of how brands are designed, marketed, and sold. He has also gained significant experience in both brand development and operational management. This allows him to develop long-term, strategic plans for marketing, operations, andenchangement within a myriad of brands. In addition, he has been known for his innovative and creative planning methods, which have often resulting in increased sales, or at least less bounce rates for efforts involving marketing and promotional expenses.Since joining PicketFence Partners as a Principal in Hershey, Pennsylvania in February of 2016, Michael's main focus has been onbrand development. He has worked closely with many of the company's key clients, in order to help them implement strategic plans that keep their brands strong and their revenue growing. Michael has also been responsible for driving all business strategy for the brand, as well as monitoring and overseeing all client-facing sales presentations. As a result, he has a deep understanding of how to make sure that the promotion and marketing efforts for his brands are drivers of revenue and not just systematteries.Most recently, Michael was responsible for leading the brand revitalization project for Iron Hill Brewery & Restaurant. He spearheads the design and implementation of all consumer-facing brand elements, as well as percent website redesign, packaging enhancements, social media presence and onsite guest experience. He also led the development of all external and internal "brand" communication tools. Overall, his work at PicketFence Partners has resulted in an increase in website traffic and decreased bounce rates for all marketing efforts, as well as increasing membership revenue and same store sales traffic gains.
In a nutshell
Ranked #425 out of 8,505 for Principal in Pennsylvania
Extraversion (E), Sensing (S), Feeling (F), Judging (J)
2 year(s), 9 month(s)
There's 97% chance that Michael Hand is seeking for new opportunities
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