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Melinda Walker

Global Brand Director - Vision Care Brand Architecture @ Alcon

GLOBAL BRAND MARKETING LEADER - Classically-trained CPG marketer & strategic brand architect / Global Biomedical & Beauty Category Marketing Experience/ MBA

Dallas-Fort Worth Metroplex

Ranked #993 out of 19,860 for Global Brand Director - Vision Care Brand Architecture in United States

Section title

Melinda Walker's Email Addresses & Phone Numbers

Melinda Walker's Work Experience

Alcon

Global Brand Director - Vision Care Brand Architecture

January 2017 to December 2018

Dallas/Fort Worth Area

Alcon

Global Marketing Consultant - Contact Lens Care

May 2013 to April 2014

Fort Worth, TX

PepsiCo

Brand Director - Frito-Lay Power-of-One (PO1) Marketing

2010 to 2012

Plano, TX

Melinda Walker's Education

UNC Kenan-Flagler Business School

MBA, Brand Management

Texas A&M University

Bachelors Business Administration, Marketing/Marketing Management, General, Graduated with University Honors

Northwestern University

Certificate, Social Media Marketing Specialization

2020 to 2020

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Harmony minded
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About Melinda Walker's Current Company

Alcon

Selected to lead a pivotal brand architecture initiative for Alcon’s $2B contact lens portfolio that delivered new consumer segmentation, portfolio market structure, & brand architecture framework. Effort re-defined total portfolio go-to-market approach, resulting in improved Alcon Vision Care marketing efficiency and market success.

Frequently Asked Questions about Melinda Walker

What company does Melinda Walker work for?

Melinda Walker works for Alcon


What is Melinda Walker's role at Alcon?

Melinda Walker is Global Brand Director - Vision Care Brand Architecture


What is Melinda Walker's personal email address?

Melinda Walker's personal email address is m****[email protected]


What is Melinda Walker's business email address?

Melinda Walker's business email addresses are not available


What is Melinda Walker's Phone Number?

Melinda Walker's phone +44 ** **** *314


About Melinda Walker

📖 Summary

Global Brand Director - Vision Care Brand Architecture @ Alcon Selected to lead a pivotal brand architecture initiative for Alcon’s $2B contact lens portfolio that delivered new consumer segmentation, portfolio market structure, & brand architecture framework. Effort re-defined total portfolio go-to-market approach, resulting in improved Alcon Vision Care marketing efficiency and market success. From January 2017 to December 2018 (2 years) Dallas/Fort Worth AreaGlobal Marketing Consultant - Contact Lens Care @ Alcon Served as full-time innovation lead to drive innovation development for the $700M OPTI-FREE and CLEAR CARE lens care brands; successfully led global launch of OPTI-FREE PRO Drops and CLEAR CARE Comfort Rinse in 2014. From May 2013 to April 2014 (1 year) Fort Worth, TXBrand Director - Frito-Lay Power-of-One (PO1) Marketing @ PepsiCo Chosen for new corporate priority role to drive accelerated Frito-Lay/PepsiCo growth by leveraging synergies between Frito-Lay, Pepsi, & other PepsiCo divisions. Co-led the development of the first-ever joint Frito-Lay and Pepsi PO1 marketing strategy and co-marketing brand guidelines, which set the foundation for the new PO1 occasion solutions strategy and PO1 marketing identity across F/D/M & Convenience Channels. Led development & execution of the PepsiCo “Moments to Save” quarterly advertorial publication, a $50M+ corporate investment, delivering positive ROI for both divisions. From 2010 to 2012 (2 years) Plano, TXBrand Director - Frito-Lay South Division Regional & Shopper Marketing @ PepsiCo Provided strategic direction and leadership to a four-person Marketing team, multiple agencies, and Senior Sales leadership coordination in the regional portfolio and shopper marketing efforts for the $4B South U.S. Sales Division. Built and executed compelling Annual Operating Plan/Quarterly Business Plans to deliver Volume, NOPBT, Share, and Net Revenue targets for the Division. Delivered nation-leading sales & share growth across both large and small format channels. From April 2009 to October 2010 (1 year 7 months) Plano, TXSr. Group Innovation Manager @ PepsiCo Led Innovation development for the Small Format channel, including Convenience & Dollar, representing a $100MM+ 3-year pipeline. Led the development of the C&G Hispanic Innovation Strategy and C&G Urban Marketing strategy & Innovation portfolio, which netted two of the most successful C&G new products for 2009 -- Lay’s Honey Barbecue & Lay’s Southern Sweet Heat Barbecue. From January 2008 to April 2009 (1 year 4 months) Dallas/Fort Worth AreaSr. Brand Manager - Multipack @ PepsiCo Led a three person brand team in the management of the $600MM+ Multipack portfolio. Grew business $80MM, +15%, in two-year timeframe. Awarded the Pepsico Chairman’s award, for leadership of highly successful packaging innovation launch. From March 2002 to March 2004 (2 years 1 month) Dallas/Fort Worth AreaBrand Manager - Doritos & Ruffles 3D's @ PepsiCo Managed $90MM 3D’s business. Led major relaunch of 3D’s from a Doritos line extension to a tween-targeted stand-alone brand. Created, developed, and executed a $15MM integrated advertising campaign, including creative brief, concept development, communication testing, celebrity talent negotiations, pre-production planning, media plan development, ad shoot, and post-ad evaluation. From January 2001 to February 2002 (1 year 2 months) Plano, Texas, United StatesSr. Brand Manager - Convenience Foods / Enterprise Brands @ PepsiCo Directed a four person team, multiple agencies, & cross-division partners in driving the $1B Enterprise Brands portfolio, including Rold Gold, Funyuns, Bakenets, Cracker Jack, Grandma’s, and Frito-Lay Nuts & Seeds. Led Rold Gold brand turnaround strategy, delivering a +15pt trend change on the business. White-sheeted new strategic direction for Grandma’s, transforming it from a value brand to a fresh/homemade equity, driving double-digit growth and significant margin enhancement. From March 2006 to January 2008 (1 year 11 months) Dallas/Fort Worth AreaSr. Promotions Manager - Retail Events @ PepsiCo Managed four-person team and $30M budget in development of Frito-Lay’s sports & entertainment marketing efforts focused around key seasonal events. Negotiated and managed multi-million dollar partnerships with the NFL and major movie studio partners to deliver both volume-driving and brand-amplifying promotional programs. Delivered above plan performance for key promotional windows. From June 2004 to March 2006 (1 year 10 months) Dallas/Fort Worth AreaBrand Manager - Doritos Innovation @ PepsiCo Led Doritos Innovation, building extensive 3-year pipeline that extended far beyond traditional flavor variety into new benefits/occasions. Created and tested 150+ product concepts, identifying 6 viable platforms worth $500MM+ in revenue. Identified and developed the $150MM Doritos Extreme proposition, which delivered $60MM in incremental volume for Doritos in 2001. From September 1999 to December 2000 (1 year 4 months) Plano, Texas, United StatesDonor & Volunteer @ 100 Women at UNC Kenan-Flagler We’re a women-led movement of UNC Kenan-Flagler alumnae on a mission to attract and mentor prospective female students to help them become the next generation of female business leaders. Chapel Hill, North Carolina, United StatesGlobal Brand Director -- Beauty Portfolio @ Alcon Managed global strategy, innovation, and commercial program development for the $250M Global Beauty Contact Lens portfolio (ie. FRESHLOOK & AIR OPTIX COLORS brands); Led foundational global consumer segmentation and brand positioning research, leveraging results to charter new vision, strategy, and brand identity set to unleash future growth. Created and rolled out a FRESHLOOK Global Brand Playbook that created a roadmap on how to promote the brand consistently across 50+ global markets, including Beauty marketing best practices. Identified and commercialized multiple waves of new beauty contact lens innovation to fill portfolio gaps and accelerate brand growth. Led development of multiple digital engagement tools to build consumer engagement and global market capabilities, including: AOC global PR/Social Media playbook, Beauty digital-try on app, website enhancements and digital marketing campaigns. From April 2016 to March 2020 (4 years) Dallas/Fort Worth AreaGlobal Senior Brand Manager - AIR OPTIX @ Alcon Managed overall brand strategy and global activation for the $800M AIR OPTIX brand; Drove successful commercialization of the AIR OPTIX global brand re-launch, including development and commercialization of global product improvement launch (AIR OPTIX plus HydraGlyde), new key technology descriptor re-brand, and portfolio packaging design update, which drove multi-million dollar sales gains and delivered +5-10pts revenue trade-up. From April 2014 to April 2016 (2 years 1 month) Fort Worth, TXDirector of Global Marketing @ Align Technology Responsible for global commercial strategy and execution for the iTero intraoral scanner business, focused in the Orthodontic channel. Collaborate with regional leadership, in-country market teams, and Invisalign business teams to design and implement strategies and programs to grow the wholistic iTero & Invisalign businesses. Dallas-Fort Worth Metroplex


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In a nutshell

Melinda Walker's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

1 year(s), 10 month(s)

Melinda Walker's Willingness to Change Jobs

Unlikely

Likely

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